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The primary goal of Livspace during the festive season is to boost brand...
The festive season is synonymous with sprucing up living spaces, and the demand for home decor and interior renovation soars as consumer sentiments are positive. A recent report from Bharat Lab shed...
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YouTube's new teen safeguards to limit triggering suggestions
YouTube has announced additional protective measures for its content recommendations geared towards teenagers. Specifically, the company has announced plans to reduce the repetitive suggestions of...
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Scarlett Johansson sues for unconsented use of her voice and name in AI...
Scarlett Johansson has sued an AI app for using her face and voice in an ad without her authorization, The Guardian reported. The ad was 22-seconds long and made by an image-generating app called...
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GroupM’s Goat and Forbes India unveil the top 100 digital stars list
GroupM, the media investment group under WPP, has announced the Top 100 Digital Stars List for 2023 curated by The Goat Agency, GroupM’s influencer and content marketing solution, in partnership with...
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Koffee With Karan season 8 marketing focuses on embracing audience feedback
One of India's most popular celebrity talk shows, Koffee With Karan, has seen a love-and-hate relationship among its audiences. While many deny loving the series and some simply love hating it, Koffee...
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Rohit Dhawan joins Viacom18 Sports as VP - Customer Marketing
Viacom18 Sports has appointed Rohit Dhawan as the new Vice President of Customer Marketing. Dhawan shared the news on LinkedIn. He will be responsible for leading the Customer Marketing practice for...
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^ a t o m network secures Flywire’s integrated creative mandate
Flywire, the global payments enablement and software company, has appointed ^ a t o m network as its integrated creative agency for India. Headquartered in Boston, USA, Flywire combines its...
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Cultural sensitivity & connecting with diverse audiences while building a brand
In today’s dynamic world, where digital data provides us with insights into hyper-segmented audiences, cultural sensitivity has become a vital tool for brand building. It’s not just about checking off...
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Disney+ Hotstar viewership reaches 4.4 crores during IND vs SA match
Disney+ Hotstar has created a new record of 4.4 crores concurrent viewers in the world of cricket streaming propelled by Virat Kohli's 49th one-day century during India's ICC Men’s Cricket World Cup...
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xAI's Grok: X Premium+ subscribers to get access to Musk's new AI chatbot
Elon Musk's AI startup, xAI, seems to be developing its variant of ChatGPT, as suggested by his recent tweets. Musk has teased xAI's AI system, Grok, which is designed to answer questions...
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Meenal Brahmane joins Tribes Communication as Group Creative Director at Ignite
Tribes Communication has appointed Meenal Brahmane as the new Group Creative Director to lead the creative team at Ignite. Ignite is a flagship agency within the portfolio of Tribes that brings...
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E-commerce brands focus on Tier II and III cities this festive with digital...
The festive season serves as a pivotal battleground for the Indian e-commerce brands. These brands have unleashed a marketing extravaganza to drive a surge in sales and expand their consumer base....
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X to start selling off old twitter handles starting $50,000
X, previously known as Twitter, is now offering unused user accounts for sale with prices starting at $50,000 and going higher. Forbes has revealed that a team within the company, referred to as the...
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Wavemaker India strengthens its leadership team
Wavemaker India, GroupM’s agency, today announced appointments to further its North leadership team. The agency has appointed Jasmine Sachdeva as Managing Partner and Dipika Bhasin as Head for Team...
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HiveMinds wins the digital mandate for Wonderchef Home Appliances
Hiveminds Innovative Market Solutions, the digital and e-commerce arm of Madison World, won the digital mandate for Wonderchef Home Appliances. The account was won by the Agency after a multi-agency...
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India has 481 million OTT users & 102 million paid subscriptions: Ormax Report
Media consulting firm Ormax Media has released the latest edition of India’s audience research to size the OTT universe in the country, titled The Ormax OTT Audience Report: 2023. The research, based...
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Experts Speak: Festive packaging takes a non-traditional approach this year
When sweets shops near you start dazzling up their packaging from mundane colours to glitters and art, it's a sign of the arrival of the festive season in India. Decking up and revamping during the...
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Publicis Groupe India appoints Kedar Teny as Chief Product Officer
Kedar Teny has been hired in the newly created role of Chief Product Officer for Publicis Groupe India. In his role, Teny will help strengthen connectivity, scale expertise, and capabilities for...
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Art-E Mediatech wins digital mandate for Tikidan
Art-E Mediatech announced the acquisition of the digital (social and performance marketing) and website mandate for Tikidan, a joint venture between Tiki Tar Industries (India) and Danosa (Spain),...
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L&K Saatchi & Saatchi appoints Debanjan Basak as ECD
L&K Saatchi & Saatchi has appointed Debanjan Basak as its Executive Creative Director. He will be based in Gurugram and report to Rohit Malkani, National Creative Director at L&K Saatchi...
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