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Brands celebrate the vibrancy of Bengal with Durga Pujo campaigns
Durga Pujo, one of the biggest festivals in East India, especially in Bengal, spans over 5 days alongside Navratri and serves as a tribute to Goddess Durga. Brands have introduced Durga Pujo...
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Inside the grandeur of Durga Pujo marketing fare
A popular proverb in Bangla, 'Baro mashe tero parbon' means Bengalis have thirteen festivals in twelve months. This proverb truly mirrors the community's rich culture and love for festivities. And the...
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Social Beat wins SEO mandate for Tata CLiQ
Social Beat, the digital marketing company, has won the SEO mandate for Tata CLiQ, the omnichannel marketplace in India. Social Beat has been entrusted with optimizing existing content, as well as...
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Ganapath’s promotions take viewers inside a dystopian world
Released on October 20, Ganapath is a dystopian action film directed by Vikas Bahl and produced by Vashu Bhagnani. The film stars Tiger Shroff, Kriti Sanon, and Amitabh Bachchan in lead roles....
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Beyoung announces Bhuvan Bam as its first brand ambassador
Beyoung has signed entertainer, actor, and content creator, Bhuvan Bam as their brand ambassador. Commenting on the collaboration, Bhuvan Bam stated, "It’s been a pleasure and an incredible...
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Meta expands user data management tools for Facebook and Instagram
Meta is introducing new features for enhanced data management on its platforms like Instagram and Facebook. The company has now centralized the ability for users to request a download of their data...
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Brands celebrate India’s winning streak with IndvsNZ match
Men's ICC Cricket World Cup 2023 is a monumental event as India is hosting it, and with the team performing so well, the expectations for the World Cup win have skyrocketed. India bagged its 5th...
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Opinion: The spread of Hallyu wave and Korean Culture
In recent years, the Hallyu wave, which refers to the global spread of Korean pop culture, has become a significant cultural phenomenon. From K-pop music to Korean dramas, cuisine and K-beauty, the...
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Instagram is testing exclusive feed for Meta verified users
Instagram is in the process of testing a feature that will exclusively show posts from users who are verified by Meta and have legacy verification status. This development was revealed by Adam...
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Scarecrow M&C Saatchi strengthens leadership team
Scarecrow M&C Saatchi announced elevations of Kapil Tammal as National Creative Director; Lalit Sakurkar and Yuvraj Gorule as Group Creative Directors. Kapil Tammal has been a part of Scarecrow...
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90% of consumers have increased sustainable shopping in the last 12 months, :...
More than half (65%) of consumers in India believe they are currently living with uncertainty, and one in ten expect it to last at least five years, according to new research from Accenture. The...
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ONDC appoints Rachita Gupta as Vice President Communications
Open Network for Digital Commerce (ONDC), an initiative of the Department of Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce, Government of India, announced its leadership...
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4AM Worldwide makes new senior hires
4AM Worldwide has announced key additions to its leadership team. Jonathan Sreekumaran has been appointed as Chief Business Officer, and Siddhartha Sahni as Chief Client and Strategy Officer. The new...
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Shashank Srivastava on how Maruti Suzuki is allocating 40% of ad spends to...
India has embarked on a long festive period, commencing in mid-August and extending to mid-November, encompassing various regional festivals and national cultural celebrations. In a country known for...
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YouTube Music introduces custom AI-generated playlist art for users
YouTube users can now make their own AI playlist art, the company announced in a blog. The new experimental feature is rolling out for English language users in the United States. The company plans to...
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Advertisers grew by 14% in ICC World Cup 2023 compared to 2019: Report
TAM AdEx report has been released based on the first 15 matches of ICC WC23 and for all the channels on which matches are telecasted. As per the report, ICC World Cup'23 witnessed an indexed growth of...
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Men's ICC World Cup 2023: Brand campaigns swing into action
The 2023 Men’s Cricket World Cup is doing rounds on the internet as one of the biggest events of the year. Fans from all over the country and the globe are lined-up and exuberated for ICC’s flagship...
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Makani Creatives wins integrated creative mandate for Stimulus & Eeken
Footwear brands Stimulus and Eeken, subsidiaries of - the Paragon group, have appointed Makani Creatives as their AOR to handle the Brand Creative and Social Media mandates for both brands. The agency...
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ACwO and India’s football team captain Sunil Chhetri join forces
Sunil Chhetri, Captain of the Indian Football Team has teamed-up with a new audio brand ACwO. Honouring Sunil Chhetri's iconic number 11 jersey, ACwO is gearing up to introduce a lineup of 11 TWS...
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Brands celebrate victory of good over evil with Dussehra creatives
Dussehra marks the 10th day of Nav Ratri when Lord Ram defeated Ravana. The day symbolizes justice and the victory of Good over Evil. Ten-headed Ravana effigies are burned on the evening of the...
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