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YouTube's ad sales for Q3 FY23 rose by 12.5%
Tech giant Alphabet, the parent company of Google, has reported a total ad revenue of $59.6 billion for quarter three on September 30, 2023. Google search has raked in an ad revenue of $44 billion...
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Famous Innovations Delhi wins social mandate for Adidas India
Famous Innovations Delhi announced its acquisition of the social mandate for Adidas India. "We are thrilled to collaborate with Famous Innovations on our social mandate. Their strategic thinking and...
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The gaming community is a core pillar for iQOO: Nipun Marya
Gaming has witnessed remarkable growth, with the global market set to surge from $281.77 billion in 2023 to $665.77 billion by 2030. Mobile gaming, esports, and streaming have broadened their horizons...
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Dentsu India designs a performance marketing powerhouse
As part of dentsu India's vision to deliver ‘What's Next’ for its clients and people, it has decided to bring together the capabilities curated from two of its brands, iProspect, a media agency and...
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Amazon unveils AI-powered image generation tool for advertisers
Amazon is rolling out a new AI-powered image generation tool designed for advertisers. This tool enables advertisers to produce backgrounds based on product descriptions and themes. Amazon is...
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Meta reported a revenue of $34.15 billion in Q3 FY23
Meta saw a 23% increase from the previous year with revenue of $34.15 billion. The company reported a 21% increase in its advertising business with revenue of $33.64 billion. Meta reported a 31%...
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Case Study: How HERSHEY'S challenged the traditional association of...
This case study explores different emotions during Valentine's day. Conceptualized by Interactive Avenues (the digital arm of IPG Mediabrands India) and Mediabrands Content Studio, India, the...
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Women make up only 13% of senior management: Report
Prime Video released the latest edition of O Womaniya! report, the most definitive study on female representation in Indian entertainment. Researched and curated by media consulting firm, Ormax Media,...
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Niyo appoints Sushanth Ravikumar as its Senior Vice President of Marketing
Niyo announces the appointment of Sushanth Ravikumar as its Senior Vice President of Marketing. In the past, Ravikumar has worked with Flipkart, Upstox, and Britannia. With a background in e-commerce,...
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Ipsos launches AI-based insights platform for risk and reputation management
Ipsos today announced the launch of Ipsos RISE: a platform for modern brand, risk, and reputation management. Powered by AI and perfected by Ipsos’ Corporate Reputation and Public Affairs experts,...
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Opinion: Five marketing tactics that work best during festive season
In a country as diverse as India, which has numerous festivals throughout the year, marketing strategies constantly evolve to connect with the audience. These strategies span various categories,...
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Madison Media onboards Avinash Pillai as Advisor for Godrej Consumer
Madison Media, a unit of Madison World announced the appointment of Avinash Pillai as Advisor on Team Pinnacle for Godrej Consumer Products Ltd. He will be using the Agency's Mumbai office as his...
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Google Maps is rolling out new AI features
Google is introducing enhancements for its Maps service, featuring several AI-driven features aimed at simplifying user searches, exploration of their surroundings, and navigation to their...
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Cleartrip’s CMO Kunal Dubey on roping in Kidults to drive impulse travel
A decade ago, consumers were hesitant to consider online shopping and the larger challenge faced by e-commerce platforms was to raise awareness about the same. E-commerce platform Flipkart aimed to...
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WPP India expects 2023 LFL growth of around 0.5-1%: Report
WPP has announced its third quarter trading update. The group has lowered its like-for-like (LFL) forecast from 1.5-3.0% to 0.5-1.0%. Mark Read, Chief Executive Officer of WPP, said, “In a world being...
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Snapchat reports Q3 revenue of $1.19 billion with increase of 5%
Snapchat reported a Q3 revenue of $1.19 billion with a net loss of $368 million (or 23 cents per share). Snapchat added 9 million daily users and now has an average 406 million users, Wall Street...
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Social Pill Mumbai wins social media duties for PJC Foundation
Social Pill won the social media mandate for PJC Foundation and it will be handled by the Mumbai office of the agency focusing on generating content for the Foundation's Facebook and Instagram...
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Ad volumes on Radio in Jan-Jun’23 increased by 72% compared to Jan-Jun’22:...
TAM Media Research’s TAM AdEx-Radio Advertising half yearly report for Jan-Jun’23 has been released. The report presents the semi-annual ad expenditure for 2023 and the brands that have harnessed...
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Festive season brings high hopes for Apparel brands in Tier II
While metro cities notice a massive increase in shopping during the festive season, experts say that this year, apparel brands are increasing their focus on Tier II and Tier III consumer cohorts....
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Opinion: Radio advertising strategies for festive season success
The festive season is not just a time of celebration; it's a golden opportunity for businesses to thrive and connect with their audience. In the world of radio advertising, it's crucial to adopt...
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