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Meta is bringing broadcast channels to Facebook and Messenger
Meta is introducing its Telegram-style 'broadcast channels' feature to Facebook and Messenger, following its earlier rollout on Instagram and WhatsApp this year. The company revealed that this feature...
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Users can now log into multiple WhatsApp accounts at the same time
Meta CEO Mark Zuckerberg has announced that WhatsApp users can now have multiple accounts on the same phone. previously, users had to log in to change accounts but they can now have both the accounts...
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Godrej Capital’s Nalin Jain on addressing consumer pain points through...
In a country like India where there is close to an 80% literacy rate, a survey by the National Centre for Financial Education says that only 27% of Indians are financially literate, as said by GP...
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ASCI CEO asks LinkedIn Influencers to disclose ads in posts
ASCI (Advertising Standard Council of India) has a set of guidelines for LinkedIn what constitutes an ad and the requirements to disclose it. Industry Experts give out their take on LinkedIn praising...
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Swiggy’s Durga Pujo campaign brings a quirky twist to Ma Durga's Bahon
Durga Pujo calls for something special. Swiggy, for this festive season, has partnered with creative agency, Brandmovers India for a campaign focused on those who bring happiness to our doorstep – the...
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ICC World Cup 2023 viewership nears 60 billion minutes on Star Sports
Star Sports, the official broadcaster of the ICC Men’s Cricket World Cup 2023, has witnessed significant growth in viewership for the first 11 matches of ICC CWC 2023 - including two matches played by...
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InfoEdge's Sumeet Singh on pivoting Naukri.com's marketing strategy
During the early 2000s, while many job searching websites opted for a more serious tone in their advertising campaigns, FCB Ulka, the advertising agency and Naukri.com, came up with 'Hari Sadu'...
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Inside The Sleep Company’s influencer strategy ft. CMO Ripal Chopda
Did you know that Indians are the second-most sleep-deprived after Japan? According to a report by the fitness solutions firm Fitbit in 2019, it was observed that Indians got an average night sleep of...
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Kainaz Karmakar to judge One Club’s next Creative Leaders 2023
The One Club for Creativity, in partnership with The 3% Movement, announced that Kainaz Karmakar, CCO at Ogilvy India in Mumbai, is among the 70 creatives from 27 countries to serve on the jury for...
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Cannes Lions introduces Luxury & Lifestyle Lions, retires mobile Lions
The Cannes Lions International Festival of Creativity has announced the launch of the Luxury & Lifestyle Lions. This Lion will provide a global benchmark for brands in the luxury space,...
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Prerna Jha joins Jio Studios as General Manager, Marketing
Prerna Jha has been appointed General Manager, Marketing at Jio Studios. The news of her appointment was shared by Jha on her LinkedIn. The post read, “Very excited to start this new journey at Jio...
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Meta introduces enhanced user privacy measures on Instagram
Meta has implemented measures aimed at improving user privacy on Instagram. This move allows Instagram users to have more control over preventing the platform from monitoring their online activities....
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‘What’s in the box?’ Asks Legrand India in new ad showcasing its D2C...
Legrand India has launched a Direct-to-Customer platform called 'E-Shop' and is promoting it through the 'What's in the box?' campaign to connect directly with its consumers. As delivery personnel...
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Digital Refresh Networks wins the digital mandate for Nissin Geki Korean...
Digital Refresh Networks (DRN), a 360° content solutions agency, has won the digital mandate of Nissin Geki Korean Noodles following a competitive multi-agency pitch. The brand is the Indian...
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53% of CMOs in India consider sustainability & environmental protection...
Despite chronic crises, marketing executives are looking positive into the future: They feel confident about what is to come, tend to invest in long-term brand building activities, and have few...
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Limca Sportz inspires Rukk Matt attitude, Unveils YO-YO Test Challenge
Staying hydrated to perform efficiently on the field is a must for athletes. Building on this commitment, Limca Sportz, the hydration drink from Coca-Cola India’s home-grown brand Limca, became the...
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Opinion: The Conundrum of Alcohol Surrogate Advertising
In the intricate realm of advertising, particularly concerning the alcohol industry, the distinction between permissible brand extensions and surreptitious surrogate advertisements can often perplex...
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FCB Ulka wins the creative mandate for Shoppers Stop
FCB Ulka, the integrated marketing communications agency has won the creative mandate for Shoppers Stop. The agency will be responsible for developing and executing all integrated marketing campaigns...
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Mitali Srivastava Hough moves on from Famous Innovations to join McCann...
Mitali Srivastava Hough has transitioned from her role as the National Planning Head at Famous Innovations to McCann Worldgroup as the Head of Planning and Senior Vice President of their Mumbai...
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Shashi Sinha to be conferred with AAAI Lifetime Achievement Award 2023
The Advertising Agencies Association of India (AAAI) announced that the AAAI Lifetime Achievement Award for 2023 will be conferred on advertising veteran Shashi Sinha. With nearly four decades in the...
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