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Navratri brand creatives groove to the beats of Garba
Navratri, the nine-day festival celebrated throughout the nation to mark the victory of Goddess Durga over Mahishasura is incomplete without the dance form of Garba. As people spend their nights...
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61% of brands prefer to work with micro creators over celebrities: Report
The Influencer Marketing Report 2023, a report on the Influencer Industry, has been released. Influencer.in along with an initiative by Social Beat is releasing this Industry report for the third year...
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Experts discuss the prospects of AI in advertising and marketing
Generative AI (Gen AI) is redefining how brands engage with consumers, create content, and drive campaigns. From crafting persuasive ad copy to generating eye-catching visuals and even personalizing...
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DDB’s Aditya Kanthy appointed as CEO of newly formed Omnicom Advertising...
Omnicom Chairman and CEO John Wren today named Aditya Kanthy as CEO of the newly formed Omnicom Advertising Services group in India. Kanthy will oversee Omnicom’s creative agencies in the region,...
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YouTube unveils AI-driven ads to tailor content for cultural occasions
YouTube has unveiled a novel advertising solution known as "Spotlight Moments," harnessing the power of Google AI for advertisers. This approach employs artificial intelligence to automatically...
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Experts Speak: Mapping Gujarat's media consumption patterns during Navratri
Navaratri, the annual Hindu festival observed in honor of the Goddess Durga and spans over nine nights, is celebrated differently in each state. Gujarat sees this as an opportunity to dive into the...
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WPP merges Wunderman Thompson and VMLY&R to create VML
WPP today announced a major evolution in its offering to clients with the merger of Wunderman Thompson and VMLY&R. The combined entity will be known as VML. VML will be equipped to support...
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BBH India wins creative mandate of upGrad for its upcoming campaign
BBH India has secured the creative mandate for upGrad for its upcoming brand campaign scheduled this year. The partnership aims to focus on brand repositioning and transformation for upGrad through an...
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Viacom18’s Anshul Ailawadi on how marketing music became MTV Hustle’s...
MTV is slated to launch Hustle 03 REPRESENT on October 21. Built on the success of its artists and their stories, this reality show will follow a similar approach in marketing this year. Sharing the...
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WhatsApp launches passwordless logins with fingerprint or facial recognition
WhatsApp announced on X the launch of passwordless logins on the app. WhatsApp users can now use fingerprint scanners or facial recognition instead of two-factor authentication SMS on their Android...
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YouTube launches creator-centric features and new playback controls
YouTube is adding multiple playback features and creator-focused features. Users can now hold anywhere on the video to change the speed of the video to 2x and let go whenever they reach the part they...
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HUL continues to the biggest advertiser on television: TAM AdEx
As per TAM AdEx's new report, television ad volumes grew by 3% in H1 2023 than 2021. TAM AdEx has released its half-yearly report on the television sector. As per the report, FMCG players dominated...
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Soch Apparels appoints Deepak Mahnot as CMO
Soch Apparels announces the appointment of Deepak Mahnot as its Chief Marketing Officer (CMO). In his new capacity at Soch, Deepak will spearhead the Brand Marketing, CRM, Visual Merchandising, PR,...
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Rohit Sharma emerged as the most talked about player this World Cup: Report
Excited cricket fans set social media ablaze with posts and memes during the highly-anticipated India vs. Pakistan match at the ICC Men’s Cricket World Cup 2023. Interactive Avenues, the digital arm...
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Manyavar onboards Ram Charan as its new brand ambassador
Manyavar announced the appointment of Ram Charan as the brand ambassador. The brand has released a new campaign #TaiyaarHokarAiye marking the onset of the wedding and festive season. His values...
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Brands allocate over ₹300 crore for influencer marketing during the festive...
Qoruz, the influencer marketing platform, has unveiled its Diwali 2023 Report, revealing the interplay between consumers and influencers. The report provides insights into the impact of influencer...
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X charges users $1 to post content for the Not a Bot subscription plan
X, formerly known as Twitter, will now charge users in New Zealand and the Philippines $1 per year to join the platform on its website. This is a new part of the Not a Bot subscription model, as...
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iCubesWire bags influencer marketing mandate for Himalaya
iCubesWire has bagged the influencer marketing mandate for Himalaya. This strategic partnership aims to elevate brand awareness and customer engagement in the booming markets of the United Arab...
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Cricket World Cup Fever: Winning strategies for smaller Indian brands with...
For the numerous cricket lovers in India, it is never a sport but something that binds people from Chennai to Chandigarh and Kolkata to Kanpur as one tribe. In a country where ‘cricket is a religion,...
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Personalization a priority in festive marketing strategies for 64.33% CXOs:...
Exotel introduces its latest survey-driven report titled "Exotel's CXO Festive Readiness Report." This report provides an exploration of the strategies and insights of CXOs as they prepare for the...
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