Clik here to view.
How can brands boost their Festive ROI through the right media mix
Festive Marketing Camp 2023 by Social Samosa held a session featuring industry stalwarts who shared their thoughts on the process of finding the right media mix to connect with the audience while...
View ArticleClik here to view.
#SS30Under30: Revealing the nominees
With a zest to celebrate the Bright and Young Professionals who have managed to make a mark in the World of Advertising, Marketing, Content Creation and Entrepreneurship, Social Samosa 30 Under 30 is...
View ArticleClik here to view.
AgencyCon 2023: Curtain Raiser
In the fast-paced and ever-evolving world of advertising and marketing, the heartbeat of innovation and creativity lies within the agency professionals who work tirelessly behind the scenes. With the...
View ArticleClik here to view.
Festive Marketing guide for D2C Brands
Direct-to-consumer (D2C) brands have witnessed substantial growth in the digital era, primarily due to the advantages provided by e-commerce, social media, and the ability to establish direct...
View ArticleClik here to view.
How is AI shaping marketing and brand campaigns this festive season?
In the sphere of festive marketing, brands aim to establish a connection with the consumers in novel ways and tap into a broader market. With AI spreading its wings at a rapid pace, brands are trying...
View ArticleClik here to view.
McDonald's EatQual campaign makes McDelivery colour blind-friendly
When it comes to ordering food, we eat with our eyes first. However, the experiencemight be different for colour-blind people. Colour blindness is more widespread than many realize, with roughly 70...
View ArticleClik here to view.
Disney+ Hotstar viewership crosses 3.5 crore during Ind vs Pak match
Disney+ Hotstar has recorded a concurrent viewership of 3.5 crore during the ICC Men’s Cricket World Cup 2023 match between India and Pakistan on October 14. This is the highest peak concurrency...
View ArticleClik here to view.
68% of women take charge of the festive buying decisions: Carat report
Carat - the media agency from dentsu India, has launched a festive reckoner, ‘Reimagining India's Festive Landscape 2023’. Inspired by the philosophy of the agency’s global framework - 'Designing for...
View ArticleClik here to view.
Vivek Bhutyani joins Pocket FM as VP, Content Marketing
Audio Series platform Pocket FM today announces the appointment of Vivek Bhutyani as the Vice President of Content Marketing. With over 20 years of experience spanning across various industries,...
View ArticleClik here to view.
Brands celebrate India’s win against Pakistan with humorous creatives
Cricket is the heart of our country and the India vs Pakistan match makes the heart beat faster. It has always been one of the biggest cricket events and both countries look forward to the grand...
View ArticleClik here to view.
Instagram’s Sharing to Reels feature opens access to all apps
Meta has announced that its Sharing to Reels feature for mobile apps is now available to all developers, making it easier for third-party apps to publish videos to its platform. Instagram has been...
View ArticleClik here to view.
L&K Saatchi & Saatchi bags integrated creative mandate for UPES On
Solidifying its partnership with Dehradun’s UPES, L&K Saatchi and Saatchi has bagged the integrated creative mandate for UPES On, the online division of the university. Earlier in the year, the...
View ArticleClik here to view.
PromotEdge bags Shyam Metalics' SEL TIGER TMT digital mandate
PromotEdge has won Shyam Metalics' SEL TIGER TMT mandate. It will be responsible for digital activites, encompassing content creation, influencer marketing, digital films, website maintenance, SEO,...
View ArticleClik here to view.
Festive marketing masterclass: Hacks to maximise your campaign returns in...
As businesses gear up for the most lucrative time of the year, it's crucial to stay ahead of the curve and ensure that your marketing campaigns not only captivate your audience but also deliver...
View ArticleClik here to view.
Beauty industry banks on digital for festive sales; boost ads spends by 15-25%
The organised beauty and personal care industry is betting big on the festive season to drive sales and increase consumer loyalty. Players told Social Samosa that the digital mediums will see more...
View ArticleClik here to view.
Sprite activates the coolest shoppable OOH for the hottest match
Ahmedabad recently became the hottest spot on Earth as the city hosted cricket’s greatest rivalry — India vs Pakistan. With the much-anticipated match unfolding in Ahmedabad, the intense moments of...
View ArticleClik here to view.
GroupM and Criteo partner to provide integrated solutions to clients in APAC
Criteo, the commerce media company, and GroupM, WPP’s media investment group, have entered a partnership in Asia Pacific (APAC) to strengthen omnichannel commerce media capabilities for GroupM clients...
View ArticleClik here to view.
54% of consumers are expected to engage in hybrid shopping: Report
InMobi, a provider of marketing and monetization technologies in collaboration with Microsoft Advertising has unveiled key insights from its annual guide to seasonal digital marketing. The study,...
View ArticleClik here to view.
Vector Brand Solutions secures Birla Pivot’s communications mandate
Birla Pivot has awarded its full-funnel brand and communications mandate to Vector Brand Solutions, a part of Quotient Ventures. A part of Aditya Birla Group, Birla Pivot is a B2B marketplace for...
View ArticleClik here to view.
Festive Marketing: Content creator's role in India's shopping choices
Festivals are a crucial time for businesses in the country, and content creators have emerged as powerful marketing tools to help brands connect with their target audiences. They play a significant...
View Article