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Asian consumers actively seek brands that address diversity, equity, &...
BBDO hosted an exclusive client event in India this week. The event marked the unveiling of key insights from the latest study on Brand Purpose in Asia, which was carried out under the agency’s BBDO...
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The Man Company partners with Megalodon as AI Design partner
The Man Company has announced its partnership with Megalodon, an AI-first marketing communications agency. The brand aims to unlock new dimensions of creativity and deliver impactful experiences to...
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Art-E bags the D2C mandate for VIP Industries
Art-E, a Media Tech and MarTech agency has announced its newest collaboration with VIP Industries. The agency will take charge of the design, development, and management of websites and D2C platforms...
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Snapchat and Microsoft to integrate ads in My AI Chatbot
Snapchat is partnering with Microsoft about the incorporation of ads in My AI Chatbot, its AI offering. The AI chatbot was introduced earlier this year to a broader audience of Snapchat users. Back in...
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Piyush Pandey and Devika Bulchandani on cultivating future leadership at...
“If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants” -David...
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Hiscox unveils the most disastrous campaign ever to share a quirky message
Hiscox recently unveiled its nationwide brand campaign, encompassing innovative and playful outdoor advertising, special constructions, digital out-of-home (DOOH), and print media. The campaign defies...
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Opinion: How meme marketing helps in building brand and creative outlet
The digital realm has witnessed a colossal shift in the way we consume content. A few years ago, it was all about text and images. Now, the landscape is dominated by a medium that has seamlessly...
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WeWork India appoints Debosmita Majumder as CMO
WeWork India today announced the appointment of two senior leaders to its executive leadership team. Debosmita Majumder joins WeWork India as Chief Marketing Officer, while Rupesh Kumar has taken up...
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Hearth Ventures appoints Tute Consult as its communications partner
Hearth Ventures has appointed Tute Consult as its strategic communications partner. This move would help their mission to support sustainable innovation and growth extend engagement with the...
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Digital witnessed an increase in ad impressions by 33% in Jan-Jun’23: TAM...
As per a recent report by TAM AdEx, Ecom-Online shopping ascended to first position with a 7% share of ad impressions during Jan-Jun'23 compared to Jan-Jun’22. Multiple courses and cars were the new...
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1702 Digital bags social media marketing mandate for Curegarden
To enhance its digital presence and reach a broader audience, Curegarden, a nutraceutical brand under LivLong Nutraceuticals Pvt Ltd, part of Arjuna Group, has appointed 1702 Digital as its exclusive...
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The Marcom Avenue secures Priya Gold's Performance Marketing mandate
The Marcom Avenue has secured the performance marketing mandate for PriyaGold. The collaboration aims to amplify PriyaGold's digital presence and engagement with its customer base. As part of this...
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Meta is introducing an AI chatbot to WhatsApp, Messenger & Instagram
At Connect 2023, Meta CEO Mark Zuckerberg announced that the company is introducing generative AI experiences across its family of apps including Meta's AI chatbot named Meta AI on WhatsApp,...
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ASICS India joins hands with hockey player Manpreet Singh
ASICS, the Japanese sports performance brand, has announced the newest addition of Indian hockey player Manpreet Singh to its roster of brand athletes. ASICS India has aligned with Manpreet Singh, a...
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How Bombay Shaving Company is staying razor-focused on reaching out to young...
From common household grooming products to becoming comfortable choosing their own personal products, young consumers, women and men alike, are shaping consumer trends observed in the personal care...
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Jahangeer Khan joins Garage Group as AVP New Business and Client Servicing
Garage Group has announced the appointment of Jahangeer Khan as Assistant Vice President (AVP) for New Business and Client Servicing. Before joining Garage Group as AVP New Business & Client...
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Monopoly’s new ad says all is fair in fun games
Monopoly is one of the most played games ever and we all get a little competitive. This ad represents the same feeling. The ad depicts an 8-year-old girl who is a powerful landlord struts around her...
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Tanisha Fagwani and Nikhil Jain of Stonks Studios on finding its niche as a...
Two years ago, a couple of young internet users, namely – Manoj Mehta, MaseehUr Rahman, Tanisha Fagwani and Nikhil Jain, wanted to break away from the typical ‘agency culture’ and find a fun way of...
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TCS retains its place as India’s most valuable brand: Report
Kantar BrandZ has released its 10th anniversary edition of Top 75 Most Valuable Indian Brands Report with Tata Consultancy Services (TCS) retaining its number one position for the second consecutive...
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TextFX: A promising AI tool for creative writing
Artificial Intelligence-powered technology has taken the world by storm. AI is currently one of the most talked about subjects in the world with respect to the revolution it can bring and the...
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