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Microsoft’s SwiftKey adds new AI-powered features
Microsoft has been adding features to SwiftKey including tying it with Microsoft Bing and has now introduced new powered features. The mobile app is available on both Android and iOS. The app is used...
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Meta to introduce AI Chatbot characters for younger audiences
According to The Wall Street Journal, Meta is gearing up to introduce a generative AI chatbot, internally referred to as "Gen AI Personas," aimed at a younger user demographic. The launch is expected...
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The challenges of winning client trust as a new agency: Team Pumpkin's Swati...
Team Pumpkin's journey began in 2012 with a vision shared by Swati Nathani and Ranjeet Kumar who loved each other’s Twitter handles. The vision was to create an advertising agency that would harness...
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Experts Speak: How are brands leveraging Gateway of India to culturally...
When we think of monument marketing, Dubai’s Burj Khalifa stands out the most. Just over a month ago, the internet was talking about the giant 3D Barbie that stood neck-to-neck with the world’s...
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BC Web Wise wins digital creative mandate for Joy Personal Care
Joy Personal Care has joined hands with BC Web Wise as their digital marketing agency. BC Web Wise won the digital creative mandate after a multi-agency pitch process initiated by Joy Personal Care....
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KFC's bucket to feature Indian Sign Language for a week
Ahead of International Day of Sign Languages, KFC India is using its distinctive brand asset, the bucket, to raise awareness for Indian Sign Language. The Sign Language Bucket features step-by-step...
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Apple's latest ad features Tim Cook in a witty banter with Mother Nature
Apple is holding a conference meeting and the special guest has big demands. Apple, in their new ad, ‘Mother Nature’ expounds on the progress they have made on the promise the company made to reduce...
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Noise signs Neeraj Chopra as its brand ambassador
Noise has onboarded Neeraj Chopra, Olympic Gold Medalist, and the reigning Javelin world champion as their brand ambassador for smartwatches. Neeraj joins the cohort of cricketer Virat Kohli and...
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[Download] Social Samosa unveils Social Media Calendar 2023
Here's a curated calendar of all key events, birthdays, occasions, and more, to assist social media managers and brand custodians to plan their campaigns and content accordingly. From Social Media...
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Brands cheer with fervor as women in blue bag Gold at Asian Games
Indian women's team defeated Sri Lanka in the final of Asian Games 2023 on September 25 with a margin of 19 runs. Being a historic hard-fought victory, the team, under the leadership of Harmanpreet...
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Mustufa Arsiwalla joins Ferrero India as Trade Marketing Director
In a LinkedIn post, Mustufa Arsiwalla said, “I’m thrilled to be back working with Ferrero, a company known for its iconic brands, robust innovation, and a strong commitment to brand building through...
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Shivani Behl moves on from Pureplay Skin Sciences
Pureplay Skin Sciences’ Chief Marketing Officer (CMO) Shivani Behl steps down from her role after two years. Behl has been leading the marketing, communications, product strategy and development,...
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mSix&Partners wins integrated media duties of Hamdard Laboratories
mSix&Partners, the outcome-based agency of GroupM, has won the integrated media and social duties for Hamdard Laboratories, the Unani medicine makers. The agency won the account following a...
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UNIQLO announces Katrina Kaif as the first Indian brand endorser
The one-year partnership will see the Bollywood actor, Katrina Kaif endorsing UNIQLO as she makes her debut in the brand’s Fall Winter 2023 campaign. “We are extremely pleased to have Katrina Kaif...
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Reddit launches a contributor program to pay users
Reddit has announced a contributors program on its support page which allows eligible users to earn money for Reddit gold and karma points on the app. The program is only available for users in the US...
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Case Study: How Teejh celebrated Raksha Bandhan with a UGC and influencer...
This case study explores in detail how Teejh Jewellery, by collaborating with influencers with 'A Letter to My Bro' - a giveaway campaign, celebrated Raksha Bandhan and saw an increase in follower...
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Personalisation and real-time adjustments: AI trends expected this festive
With the second half of the year comes the line of festivals that get consumers and brands equally excited. Indians recently celebrated Onam and Janmashtami, and are on the heels of bidding adieu to...
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iCubesWire bags influencer marketing mandate for Dabur
iCubesWire has secured the influencer marketing mandate for Dabur in the MENA region. In the markets of the Middle East, Influencer Marketing is growing rapidly, matching the region's estimated market...
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Ogilvy India announces leadership transition; Piyush Pandey to take on the...
As Chief Advisor, Piyush Pandey, currently Chairman Global Creative and Executive Chairman of Ogilvy India, will work closely with the leadership team to ensure the impact and richness of the Ogilvy...
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32% urban Indians have upped their cinema-going frequency over the past year:...
The latest data from the YouGov Survey reveals that cinema-going has increased since last year with a third of urban Indians (32%) agreeing with the statement, “My frequency of going to the cinema/...
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