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Digidarts bags the digital mandate for Insurance Samadhan
Insurance Samadhan, a company that was seen in the first season of Shark Tank India, has joined forces with Digidarts, a 360° performance marketing agency. With the aim of increasing awareness and...
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Truecaller unveils a new identity to capture its fresh perspective
Communications platform Truecaller has unveiled its new corporate brand identity with a redesigned brand logo and App icon. The new look and feel of the brand with a refreshed app icon reflects the...
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Gatorade signs three-year association with Sumit Nagal
After coming across Tennis player Sumit Nagal’s heartfelt confession, Gatorade came forward to support Sumit with a 3-year association. In addition, Sumit will be assisted on his recovery and...
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Nilesh Malani on how Polycab aims to connect with the youth following a...
In 1968, Polycab India was started as a small electric hardware store in Mumbai by the Jaisinghani family. Today, the company has over 24% market share in the FMEG sector in the country. After donning...
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Case Study: How Pulse Candy and Snapchat celebrated National Mango Day with...
This case study explores in detail how DS Group’s Pulse Candy made an AR gamified experience with Snapchat to drive user engagement and create a resonance of Kachacha Aam (raw mango) and Pulse candy...
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Anil Sathiraju joins Ants Digital as VP - Growth Initiatives
ANTS Digital has appointed Anil Sathiraju as Vice President - Growth Initiatives. With a career spanning over 25 years in the media and entertainment industry, Anil brings expertise and innovation in...
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Collective Artists Network acquires Under 25 Universe
Collective Artists Network has announced its acquisition of the Under 25 Universe, a learning-technology company focused on holistic education and independent thought leadership. Collective Artists...
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JSW Group names Neeraj Chopra as brand ambassador
JSW Group announced Olympic and World champion, Neeraj Chopra as its official brand ambassador, thereby extending an already solid relationship with the javelin ace. This partnership also includes an...
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YouTube creators to receive generative AI products
YouTube has unveiled a suite of AI-powered capabilities that will help both new and established creators and artists create, edit, and share content in bold new ways. These AI-powered tools will help...
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There is now an AI-generated client to reject your ideas
To replicate the feedback that clients provide and to predict rejection before it hits them, Dentsu Creative Amsterdam has launched a new AI experiment called ‘The Artificial Client.’ 'The Artificial...
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X plans to remove its Circles feature
X is going to shut down the ‘Circles’ feature on the platform, the feature was launched in 2022 and lets users create 1 circle of about 150 people and add them to their Circle. Users could share posts...
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Meesho Reels Strategy: Engaging the audience with infotainment and...
Since its inception, Meesho has been known as a brand that connects with people across different income levels and demographics in India. It is positioned as a platform that empowers individuals to...
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#SS30Under30: Winners for the fifth edition are here!
In a world brimming with innovation and creativity, where the digital landscape shifts at lightning speed, there emerge individuals who not only keep up with the pace but set new benchmarks of...
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#SS30Under30: Revealing the nominees
With a zest to celebrate the Bright and Young Professionals who have managed to make a mark in the World of Advertising, Marketing, Content Creation and Entrepreneurship, Social Samosa 30 Under 30 is...
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#SS30Under30: Meet the Jury Panel...
#SS30Under30 aims to recognise and honour the younger generation who have worked hard to make a difference in the Indian Advertising, Marketing, Media, Content Creation, and Entrepreneurship sectors....
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#SS30Under30: A look at the nomination categories
#SS30Under30 serves as a tribute to the aspiring individuals who persevere in the face of immense challenges and have established themselves in the domains of Indian Advertising, Marketing, Media,...
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#SS30Under30: Deadline extended to June 16
If you haven't yet submitted your application for the coveted Social Samosa 30 Under 30, fret not! The deadline has been extended, giving you an invaluable opportunity to showcase your exceptional...
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#SS30Under30: Guidebook to the fifth edition
With Social Samosa's 30 Under 30 nominations under full swing, here’s presenting to you the full guidebook where you’ll get all your questions answered. #SS30Under30 is an initiative to celebrate...
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#SS30Under30: Fifth edition curtain raiser
Social Samosa Network is back with the fifth edition of #SS30Under30. This is an initiative to celebrate young, bright, and significant individuals who have made a name for themselves in the Indian...
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BBH India appoints Swati Balani as Executive Creative Director, Mumbai
BBH India, part of Publicis Groupe India, has announced the appointment of Swati Balani as Executive Creative Director (ECD), in Mumbai. She will report to Parixit Bhattacharya, Chief Creative...
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