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Manish Menon joins Madison World to Head Human Resources
Madison World has announced the appointment of Manish Menon as Vice President of Human Resources. He will be based in the Agency's Mumbai office. Throughout his 24-year career, Manish has gained a...
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Wondrlab’s WYP wins Kapiva's creative mandate
Wondrlab's creative arm, WYP, has today announced that it has won the creative mandate for Kapiva, an Ayurvedic D2C brand. WYP was chosen as Kapiva’s agency following a competitive multi-agency pitch....
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Elon Musk suggests that X could go behind a paywall for all
Elon Musk in an interview with Israel's PM Benjamin Netanyahu has suggested that all X users might have to pay for a subscription fee to access the platform. X has undergone a serious rebranding...
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Shrenik Gandhi and Mitesh Kothari on White Rivers Media's stepping stones
This year, White Rivers Media (WRM) reached a significant milestone, marking its 11th year of existence. Established in 2012, WRM was born from a simple yet profound idea: to create a dynamic,...
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Breaking down Gen Z marketing myths: Insights from creative minds
Being known for staying chronically online with access to unlimited information, Generation Z (Gen Z)’s social media consumption patterns have fascinated marketers across the globe. Born between 1997...
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YouTube appoints Niharika Pande as Head of Creator Partnerships
YouTube has appointed Niharika Pande as Head of Creator Partnerships. In her new role, she will head YouTube’s creator partnerships, collaborating with top creators and influencers. Pande shared the...
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WhatsApp to launch a new feature to enable smoother business flows
At a global conversations event in Mumbai, Meta introduced several new features to help speed up how to get things done with businesses in a WhatsApp chat. Mark Zuckerberg announced the launch of...
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South cinema audiences visit a theater twice the national average: Report
GroupM has launched the South Cinema Audience Behaviour Report. The report sheds light on the movie-going habits of the South Cinema audience and provides insights to advertisers and marketers. The...
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L&K Saatchi & Saatchi wins Dunkin' India's integrated creative and digital...
L&K Saatchi & Saatchi has secured the integrated creative and digital mandate for Dunkin', a coffee and doughnut brand from Inspire International. Jubilant Food Works holds the master...
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Laqshya Media Group announces strategic leadership changes
Laqshya Media Group, an integrated media house, unveiled significant leadership changes. These newly promoted leaders have been instrumental in the company’s success and will continue to shape its...
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Evergreen Ganesh Chaturthi campaigns that continue to inspire
Ganesh Chaturthi is one of the biggest Indian festivals spanning close to a month. Largely celebrated by Hindus, consumers pray to Lord Ganesh to remove obstacles and provide us with wisdom and...
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Amazon Alexa is set to get generative AI capabilities
Amazon, at a press event, announced the launch of generative AI to Alexa with the aim of inculcating the whole experience with human-like interactions. The AI model aims to power improved experiences...
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Opinion: How will ASCI's new guidelines for health and financial influencers...
As India witnesses a digital revolution, the influence of online platforms on consumer behavior has surged. According to Forbes, with approximately 67.5% of internet users engaging in social...
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Boomlet Group announces key appointments to leadership team
Boomlet Group, an influencer marketing and crisis communication agency, has announced the appointment of Anish Saha joins as the National Sales Head and Ayushi Rai takes on the role of Lead Brand...
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Posterscope India appoints Pallavi Patil as Vice President – Strategy
Posterscope, the OOH specialist agency from dentsu India, has announced the appointment of Pallavi Patil as Vice President - Strategy. In her new role, Pallavi will focus on delivering a fresh...
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Meta Verified extends program to include businesses
Meta has unveiled its plan to extend the availability of Meta Verified, a verification service, to businesses, following its initial launch for content creators. The company is currently piloting this...
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AdLift wins Craftslane's digital marketing mandate
AdLift has acquired the digital marketing mandate for Craftslane. The agency will manage the brand's 360-degree digital presence, spanning SEO, content marketing, creative designing, and paid...
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Zoo Media Network wins Goldmedal Electricals' digital mandate
Zoo Media Network, a media network of 10 agency brands, has won the mandate for Goldmedal Electricals Pvt Ltd, a leading player in electrical solutions, for their digital marketing. The network won...
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Brands pour in their love for Bappa with Ganesh Chaturthi Creatives
Every year, India revels in festivities as it welcomes Lord Ganesha on the occasion of Ganesh Chaturthi. Being one of the largest festivals celebrated throughout the country, Ganesh Chaturthi sees...
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Sociowash secures digital marketing mandate for Burger Singh
Sociowash has secured the digital marketing mandate of Burger Singh, the homegrown burger chain in India. Using its expertise in the digital landscape, the agency will assist in creating a dynamic...
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