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Sociowash bags LEAD’s Social Media mandate
Sociowash, an integrated advertising agency, has secured the social media mandate of LEAD, the school edtech company, in a multi-agency pitch. Under the mandate, Sociowash will be responsible for...
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How colour ‘Red’ powered Eveready’s 100+ year journey in India
In the Indian battery and lighting segment, Eveready is a brand that has established a monopoly for the past several decades. The brand started its operation in the country way back in 1905, and more...
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WhatsApp Channels officially rolls out in India; here's how you can use it
Mark Zuckerberg has announced the launch of WhatsApp Channels. The new feature is a one-way broadcast tool and delivers a private way to receive updates from people and organizations that users follow...
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Binance announces Rachel Conlan as CMO
Binance, the global blockchain ecosystem, announced the promotion of its VP of Global Marketing Rachel Conlan to Chief Marketing Officer (CMO). This announcement follows the recent executive...
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Online eTailing festive sales to be around Rs 90,000 crore: Report
In 2014, the eTailing industry clocked a GMV of INR 27,000 crores in the whole year, this year (2023) the same is expected to be approx. INR 5,25,000 crores. In the process, the number of annual...
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Pinterest tests a Shuffles-like feature; updates ad experience
Pinterest Shuffles was a big hit amongst the Gen Z population in making inspiration boards. Gen-Z is the biggest user group on the platform. Users can make collages of cropped-out images they like....
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McCann to be IKEA's global marketing partner
IKEA has appointed McCANN as its first Global Brand Marketing Partner. The advertising agency McCann with its base in Madrid, has been procured for the global assignment. McCann Spain was chosen after...
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Opinion: The crucial role of festive marketing campaigns in the jewellery...
In the world of jewellery, the magic of festive seasons goes beyond just twinkling lights and joyful celebrations. It’s a time when hearts and diamonds alike shine brighter, and the artistry of...
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Advertisers must navigate the fine line between using consumer data for...
A recent report has revealed that technologies, including generative AI and machine learning, are expected to significantly impact the Indian digital advertising industry, which is valued at...
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The Advertising Club elects Rana Barua as President for 2023-24
Advertising, Marketing and Media industry’s apex body – The Advertising Club has announced the Managing Committee for the current fiscal, i.e., F.Y. 2023-2024, at its 69th Annual General Meeting....
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Brands celebrate Hindi Diwas with heartwarming creatives
Every year on September 14, India celebrates “Hindi Diwas” to commemorate the adoption of Hindi as the official language of India on this day in 1949. As Hindi remains one the most spoken languages,...
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Brands celebrate Hindi Diwas with heartwarming creatives
Every year on September 14, India celebrates “Hindi Diwas” to commemorate the adoption of Hindi as the official language of India on this day in 1949. As Hindi remains one the most spoken languages,...
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Health influencers or health hazards: The dark side of wellness influencers
In the digital age where screens reign supreme and social media sensations rule the roost, one category of influencers stands out prominently - the self-styled health gurus. These modern-day sages...
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Grapes wins the digital mandate for Siyaram’s
Grapes has won the digital mandate for Siyaram’s. The mandate was won after a multi-agency pitch and the account will be serviced by the agency’s Mumbai office. As part of the mandate, Grapes will be...
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Vi appoints Hamid Eqbal as VP - Marketing
Vi or Vodafone Idea Limited has appointed Hamid Eqbal as VP - Marketing who will be heading things from the company’s Kolkata office. He earlier served as the General Manager - Business Management at...
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X starts account verification based on government ID
X, formerly Twitter, has launched account verification based on government IDs for paid users in order to prevent impersonation and provide benefits like 'prioritized support'. The verification...
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India's quick finish at the Asia Cup turns into a moment marketing trend
India lifted the Asia Cup after five long years by defeating Sri Lanka in the tournament's final match. The Sri Lankan innings witnessed a magical performance by Mohammed Siraj, who took six wickets...
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Experts anticipate at least 10-15% jump in Ganesh Chaturthi ad spends
Ganesh Chaturthi embodies a unique blend of devotion and the joy of coming together with loved ones to celebrate the beloved Hindu deity, Lord Ganesha. Families adorn their homes with colorful...
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Digital AdEx for Cricket World Cup 2023 to grow 70% more than previous...
Elara Capital has released a report on the upcoming ICC Men’s Cricket World Cup 2023. It is the first time India is hosting the World Cup solely on its own turf and advertising revenue is bound to...
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80dB Communications wins integrated communications mandate for Paragon Footwear
80dB Communications wins integrated communications mandate for Paragon Footwear. The agency will manage traditional media outreach, digital PR and social media engagement to elevate Paragon's brand...
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