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Reddit removes the ability to opt out of ad personalization
Reddit, on its support page, revealed that it is taking out the ad personalization option where users could select the kind of ads they wanted to appear on their feed. This is being done to make ad...
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Google's AI search experience is now available for teenagers
Google has announced that it is extending access to its generative AI search feature to teenagers. In addition to this, the company is unveiling a new feature aimed at providing more context to users'...
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Aviva India appoints Gyanendra Singh as CTO
Aviva Life Insurance today announced the appointment of Gyanendra Singh as the Chief Technology Officer. Singh will play a role in shaping the company's digital transformation, product development,...
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Saugata Gupta appointed as ASCI Chairman
During the board meeting that succeeded its 37th annual general meeting, the Advertising Standards Council of India (ASCI) announced the appointment of Saugata Gupta, the Managing Director and Chief...
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Amway's Ajay Khanna on taking a digital approach to wellness marketing
Consumers are no longer satisfied with quick fixes or superficial solutions when it comes to their skincare and health. They yearn for more – a holistic approach that addresses the interconnected...
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In terms of ad spends, OTT is steadily gaining ground: Abhirup Datta
The world of Over-The-Top (OTT) streaming has witnessed a rapid transformation in recent years, marked by password-sharing crackdowns with new players entering the market and evolving consumer...
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Omnicom Creative wins Company of the Year : LION's Creativity Report
The annual Creativity Report by LION's for 2023 named Omnicom Creative as Company of the Year as much of its winning work could demonstrate business impact. WPP took the second spot. Its wins included...
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Mankind Pharma appoints Sanjay Koul as CMO
Mankind Pharma has appointed Sanjay Koul as its Chief Marketing Officer. As the CMO Koul will be spearheading the marketing of Mankind Pharma Ltd. A 24-year-old veteran in the pharmaceutical...
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X experiments with live video game streaming
Elon Musk's 'everything app X', is now looking at expanding into the gaming industry with a Twitch-like video game streaming feature. The platform recently introduced a new feature that lets users...
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Hisense appoints Ravindra Jadeja as brand ambassador
Hisense, the consumer electronics and home appliances company, has announced the appointment of Ravindra Jadeja, as its brand ambassador for the Television, AC, and Refrigerator categories. He is the...
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Spotify may be developing AI-generated playlists
Recently, Spotify has added multiple AI features to its platform including Spotify AI DJ, and AI translation for podcasts. Following this, the platform now appears to be developing another AI-related...
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BigTrunk Communications wins digital mandate for Motilal Oswal
BigTrunk Communications Pvt. Ltd. has secured the digital mandate for Motilal Oswal Financial Services (MOFSL). This collaboration aims to enhance MOFSL’s online presence and connect with a broader...
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Parker awards social media mandate to Buffalo Soldiers
Buffalo Soldiers has bagged the social media advertising and engagement mandate for Parker in India. The account was won following a multi-agency pitch and will be serviced from the agency’s Delhi-NCR...
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Paris Hilton enters into an exclusive content deal with X
X, formerly known as Twitter, has entered into a unique revenue-sharing deal with Paris Hilton and her media company, 11:11. This arrangement even involves the creation of a customized hashtag for a...
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Brands remember Bapu's values and principles with Gandhi Jayanti creatives
“Be the change you want to see in the world”- Mahatma Gandhi. Every year, October 2 is celebrated as a day of remembrance on the occasion of Gandhiji’s birthday. This year, the nation celebrated this...
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Tracing four decades of India's advertising maestro, Piyush Pandey
A large chunk of India still refers to chocolate bars as “Cadbury”, making it one of those rare instances where a brand not only becomes synonymous with a commodity but ends up replacing its name....
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WPP and Shopify join forces to expand their commerce solutions
WPP announces the launch of a partnership with Shopify, to bring the full value of Shopify’s platform to enterprise clients. Shifting consumer expectations coupled with constantly evolving commerce...
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Case Study: How Pedigree's Friendship Day campaign turned into a brand banter
This case study explores in detail how on this Friendship Day, Pedigree decided to bring focus back to a person’s most loyal friend by using other brand's comment sections. Conceptualised by 22feet...
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78% of marketers in India feel confident about using AI tools: LinkedIn report
Marketers in India are ready to embrace AI with over three-quarters (78%) feeling confident about using the technology, according to new research from LinkedIn. The study reveals that the majority...
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Agency Feature: IdeasFarm
Who are we? We are a full-service agency specializing in platform-first solutions - online or offline. We have been around for 5 years in the industry. We are a young creative outfit, and we take...
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