#GiftALivelihood positions ICICI Academy as a catalyst for change
As they say, “Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.” To nurture this intention, ICICI Foundation rolled out a campaign for the ICICI Academy...
View ArticleBritish Airways’ #FuelledByLove soars with a strong script
A tale never touched or told, is flying high in the social media space. British Airways sheds light on a humble relationship shared between a cabin crew and an aged Indian passenger through a warm 6...
View ArticleNivea’s #BanBodyOdour goes beyond cliché deodorant marketing
Ever wondered how social greetings of handshakes and high five came to live? Well, Nivea clears the air around this curiosity in the most eccentric way through their recently released campaign titled...
View ArticleTopical videos from All India Bakchod unfold the secrets of virality
Napoleon Bonaparte once said, “In politics, absurdity is not a handicap” affirming this further, today comedians have familiarized themselves with political potholes and artistically employing it to...
View ArticleTetra Pak India’s #ProtectsWhatsGood spreads Goodness across social media
How many times did you actually think about the ‘Tetra Pak’ while opening a carton of Amul milk? Barring the TVCs that graphically presented how Tetra Pak offers 7 times more protection to our daily...
View ArticleIndian Valentine’s Day campaigns that stood apart in 2016
It’s the time around the year when the cupids are lingering around town, the L-word is thrown ubiquitously with wrapped gifts and more red. Hopping on to the buzz, brands lacked nowhere behind who...
View ArticleEdelweiss Tokio life grasps on to mockery to preach you about keeping promises
Navigating itself through the side-splitting path, Edelweiss Tokio Life Insurance played around an ancient (almost) yet uncultivated concept of Maa Kasam (Mother’s swear), a hollow Indian slag thrown...
View ArticleNexa creates a buzz around town for its Maruti S-Cross Limited Edition
Brand Nexa Agency Grapes Digital Introduction Nexa wanted to create buzz for the new Maruti S-Cross Limited Edition, India’s first premium crossover. As the official partner for the Anil Kapoor-starrer...
View ArticleHolidayIQ takes you through #VaranaSee
The paramount idea behind every travel campaign on social media is to get the TG to sample the trip virtually, gradually pushing them towards end transaction – a tactic similar to the traditional...
View ArticlePowerful International Women’s Day campaigns to look out for
“Women are the largest untapped reservoir of talent in the world”, once claimed Hillary Clinton. She’s the untamed definition of sugar, spice and everything nice. The gender that is hopelessly...
View Article3 lessons from Grasim’s social media strategy
Wardrobes are now filled with outfits inspired by designs on Pinterest and trends that were picked on Facebook and Twitter. Fashion brands are now in spotlight like never before, they sit atop a...
View ArticleFlipkart blends GIF trend with cricket fervor for a spot on campaign
Rapid to consume, expressively impactful, and most of the times downright hilarious – GIFs, the art form of the internet has slyly seeped into the professional zones. Online shopping brand, Flipkart...
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#IBuildMyUniverse: Aditya Birla Money MyUniverse Salutes Women Breaking...
“We are more than what you think our gender is! Yes I’m a Woman & #IBuildMyUniverse” Aditya Birla Money MyUniverse salutes women who are breaking gender stereotypes, building their universe by...
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Religare Health Insurance warms hearts with a unique content driven campaign...
The campaign is based on the premise that even a simple act of love from children can bring endless happiness to parents. It also highlights a beautiful thought that since we all grow up seeing our...
View ArticleRoyal Challenge’s #PlayBold becomes synonymous with World Cup craze
Fuelling fervor amidst this season of stumps, Royal Challenge shoots an anthem starring cricketing superstars Virat Kohli and M.S Dhoni for the frenzy fans from this cricket centric country, urging...
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Durex India introduces #D20 on social media with smirks
No, we are not talking about dungeons and dragons, with World Twenty20 is in action and all eyes are fixated on the matches. Since we are playing host, this time, Durex India seized the opportunity and...
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Classic cricket campaigns on social media for inspiration
Naked streets, eyes blatantly glued to the screens, tricolor painted across cheeks, timely shrieking and swearing – well, no points for guessing what we’re hinting towards, because the nation is aware...
View Article#FeelLoveUseHate takes a repetitive script with exciting social media execution
“We live in two worlds; love and hate” they exclaimed. Toggling between the dark and light of life, sportswear brand Adidas built their frame bit by bit around the ambassador a.k.a superstar from the...
View ArticleMcDowell’s leverages Facebook Live to hop on #INDvsAUS bandwagon
Plugging on the cricket fad, the men in blue are taking their fans on such a breathtaking ride, literally, that we can’t help but wonder if the history of T20 World Cup of 2007 will repeat itself?...
View Article#KFCBoxwalas an under-utilized social media opportunity?
KFC India tied up with Mumbai’s renowned and classic dabbawalas to deliver their latest meal along with the usual tiffin boxes to customers yesterday and gave netizens meal goals! In an attempt to...
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