Fastrack plays Never Have I Ever on social media
A 20 something is no alien to a round of ‘Never Have I Ever’, a clichéd drinking game that has evolved to become the darling of every party. Flashing utmost quirk with their recent sassy campaign in...
View ArticleBeat the heat with Lipton Ice Tea’s #100DaysOfSummer
With the month of March turning its back, it’s already time for the heatwaves to come knocking down our doorstep leaving us ridiculously craving for anything with ice. Lipton lends an empathetic ear to...
View ArticleZivame finds you a getaway from the #SalesmanWaliBra horror
In a multi-gender social setting, saying the word B-R-A out loud is a downright sin, which is met with instant eye-widening, cringing or frowning by the oh-so-cultural ladies around and those...
View ArticleASUS’s new campaign deals with low battery anxiety
Anguish, edginess, anxiety over speedy exhaustion of battery life – we’ve all been there, at least once with our smart phones! Now ASUS India has come to the rescue whipping up an interesting campaign...
View Article#NothingDirty: Banking on celebrity quotient new social media trend?
Blending good music with anything, more than often ends up with a good result. Contemplating on that thought, home appliances brand Hitachi bought to life a campaign colliding with Bollywood rapper...
View ArticlePepsi Mini Series banks on active storytelling for the launch of new packaging
A galvanising short film set in a quaint mansion with sophisticated music – Pepsi Mini Series sets a 007 ambience subtly creating an urgent thirst for a chilled Pepsi Mini to gulp right now. The...
View ArticleShaadiCares fights dowry online with #NotForSale
A country struggling, lingering between the grey and contemporary era is still hounded by the stern absence of social stigma towards dowry. A downright sin in all universes, matrimonial match-making...
View Article#RunsForHope: A master idea with feeble execution
The eat, sleep, cricket, repeat era does not seem to be getting over anytime soon, as the clash of the cricketing teams has moved on to the ninth edition of the Indian Premier League (IPL). An event,...
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Aw Snap! You’re not following these celebs on Snapchat yet?
Assuming to set up in the scenario that every human could decipher, we are the muggles who look up to our celebrity wizards. Wanting to know them, wanting to be them! The blatant curiosity to blend...
View ArticleFevicol releases follow up video for Govinda ad to crack viral marketing code
The not so new kid in the town – content marketing – has managed to keep everyone on their toes. When not dealing with the how to’s of the concept, brands are often grappling to create substantial...
View ArticleNutrela creates a visual winner to celebrate harvest season
A country nestling the vastest variations has fondled every festival uprooting from each corner within the border and beyond. United despite variations, the glorious culture enveloping the society has...
View ArticleFoster’s unveils new packaging with #HaveYouSeenIt
While, the condescending heat wave of the country is determined to hit upon us this summer, it is high time we befriend a bottle of crisp, chilled beer. Resonating to this crib of every beer-loving...
View ArticleeBay’s #GameOfTwists turns followers into GoT’s storytellers
A series single handedly capable of making you sit on the edge of your seat, leave you with the maximum ‘oh my God’ moments, and turn you all jittery – no points for guessing this. Game of Thrones,...
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Maggi creates nostalgia wave with new Hot & Sweet campaign
You’re not the only one who time travels to the Nineties when a frame of 10 years ago is mentioned. Nostalgia takes over and you’re left overwhelmed with the tangy taste and sweet aroma of the Maggi...
View ArticleP&G tugs at heartstrings with Olympics legacy campaign #ThankYouMom
In the Harry Potter series, author J.K Rowling aptly penned down, “He didn’t realize that love as powerful as your mother’s for you leaves its own mark.” Unlike Potter, the mark isn’t always visible on...
View ArticlePulse tries to work its charm on Twitter with #PulseDhadkneDo
The 14-month old candy, Pass-Pass Pulse after tingling our tongues with its tanginess and touching the 100 crore tag in the market has now sworn to seduce social media through Bollywood heartthrob...
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Vodafone’s #HakkeBakke tries to crack the moment marketing code
Can we get over cricket already? Well that does not seem to happen any time soon, especially when the Indian Premier League has overpowered our screens filling up our entertainment space. Thoroughly...
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Anonymous takes over KITKAT’s #mybreak
Over the years, Nestlé KIT KAT has repeatedly urged us to have a break by biting into some generous amount of their KITKAT fingers. The brand recently rolled out a digital film on social media that...
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Indiabulls Home Loan shows how every daughter is her mother’s reflection
She’s a selfless soul, a mirror of strength and empathy; she’s your healer and your power she’s also known as the mother. Maternity is an expression so complex to put down in words, so instead of...
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Surf Excel once again says ‘Daag Acche Hai’ with #ReadyForLife
Growing up is the worst thing that could ever happen to mankind, though inevitable. In this process of growing up when life throws lemons at you, one must be prepared to handle this with compassion,...
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