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Choclairs makes #SayAaa a daily slang for chocolate lovers
Cadbury Choclairs Gold through the #SayAaa campaign, brought out a big celebration for the big joys of life- chocolate. The campaign was aimed at getting social media dwellers to realise that to enjoy...
View ArticleAxis Bank takes you down memory lane with #LikeAChild
Amidst your busy, humdrum life, spare a minute or two and let the child in you gleam with joy. No matter how old you turn, sometimes you just have to steal a few moments of fun everyday that you may...
View ArticleFauja Singh marks Nestlé’s century on social media with #100AndRunning
Nestle celebrating its 10 decade anniversary coupled with Delhi Half Marathon 2015, launched a video which revolves around the rousing runner Fauja Singh, aged 104 years who shares, “Happiness comes...
View ArticleWills Lifestyle adds holograms to social media axioms with #MannequinsOnABreak
Mannequins play a crucial role in clothing stores for displaying the latest trend; nevertheless, they can never be confused with real people, can they? Think about it, you walk in a store and there are...
View ArticleDurex ‘covers’ social media with Emojis
The era of Emojis takes us back in time when MSN messenger was used for entertainment and chatting on the internet; and now, word of the year is “Emoji” and has been added to the Oxford dictionary....
View ArticleIntex spreads smiles and glee this Diwali on Social Media
During festive seasons, when most think about their clothes, their house, and their happiness, they forget to include the less fortunate in their thoughts. This Diwali, Intex took charge and called out...
View Article#BeHerVoice fights violence against women through social media
On International Day for Elimination of Violence against Women on November 25, Kering Foundation’s annual White Ribbon campaign collaborated with British designer Stella McCartney. This is the fourth...
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Motorola masters brand voice on social with Moto 360 2nd Generation
Cell phones are a way of life, a smartwatch makes that life worth it. Moto 360 2nd Generation, streamlines mobile life by delivering the information that matters, giving more time to do things one...
View Article#HaathMunhBum: Social extention to HUL’s brand proposition
Hindustan Unilever Limited (HUL) recently broadcasted the commencement of ‘Swachh Aadat, Swachh Bharat’ programme parallel to the Government’s Swachh Bharat Abhiyan (Clean India Mission) to encourage...
View Article#SamePinchWithSalman banks on Bhaijaan fans for success
Giving users an opportunity to celebrate Diwali with Bhaijaan, Being Human launched #SamePinchWithSalman. The campaign banked on Salman Khan’s ardent fan following, coupled with the undying selfie...
View ArticleCulture Machine gets Blush’s Alisha on Social Media
Ever thought of Nancy Drew as a Fashionista or Marilyn Monroe as an investigator? Two different personalities in different fields, but, Alisha is blessed with the best of both worlds. After launching...
View ArticleIntex scores a six on social media with #RajkotIPLTeam
With India’s most talked sport, IPL just a few months away, teams and owners are already being discussed on social media attracting traffic and battling engagements for their respective brands. First...
View ArticleEverything that Paper Boat did right with ‘Hum Honge Kamyab’
To celebrate the commencement of 2016, beverage brand PaperBoat rolls out a campaign to enrich the spirits of the New Year with the stars of start-ups. Intending some motivation to push you closer to...
View ArticleBIBA’s #ChangeIsBeautiful convinces but lacks innovation
The leading ethnic apparel brand BIBA released a campaign on social media which cuts through the old school traditions of Indian arranged marriages and touched the issue of gender equality in the most...
View ArticleCello takes on social media with Main aur Maa
Cello, the homeware brand takes viiewers on a 7 minute emotionally overwhelming journey of motherhood narrated by a daughter, merging in the brands tagline ‘Companion for Life.’ ‘Main aur maa’ Outline...
View ArticleStandard Chartered’s #RunForAReason banks on strong social media nexus
Standard Chartered produced a digitally based film ‘Why I run’ for the Standard Chartered Mumbai Marathon 2016. The film showcases chunks of Mumbai city with bringing out the fact that every person in...
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Asian Paints goes beyond the television screen literally, for Royale Play
In yet another interactive digital initiative, Asian Paints took to Tata Sky, giving its viewers a chance to sample their Royale Play textures from the set top box itself. The app gave users an option...
View Article#DunkThatJunk a fresh approach towards clean India
The main hope of a nation lies in the proper education of the youth – Erasmus. Understanding the importance of connecting with the next gen, MTV’s #DunkThatJunk managed to draw the youth’s attention...
View ArticleMotorola creates video campaign for pre-launch buzz
Motorola India, for the launch of Moto X Force on February 01, rolled out a video campaign through its social media channels,challenging the Apple phone with poise. The teaser campaign consists of a...
View ArticleMi India attempts to re create the Ford Fiesta Magic
It was 2009 and the world had not fully recovered from the 2008 financial crisis. People were afraid of losing their jobs, no new jobs were created and the sentiment in every industry was dull. It was...
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