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Social Media Campaign Review: FoodPanda iPad Mini contest
FoodPanda, an online food delivery site, who delivers to hunger cravings of people across Delhi NCR, Mumbai, Bangalore, Hyderabad, Pune and Chandigarh, has initiated a campaign from 5th Mar to 31st Mar...
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Social Media Campaign Review: Heineken “The Candidate”
Coming May is going to be the season of football with the commencement of the UEFA Champions League. Be prepared to see your timelines flooded with everything about Football. But Heineken, the beverage...
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Vodafone ZooZoos Celebrates “10 Million fans”
While most brands in India were still trying to experiment with social media platforms, Vodafone India, a telecommunication brand took the opportunity to attract more customers. In 2009, they launched...
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Social Media Campaign Review: Sony Xperia Z Launch #bestofSony
Sony launched its new smartphone, the Xperia Z, in the Indian market in the first week of March. The launch was called #bestofSony. While the campaign has been launched across mediums, user engagement...
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Social Media Campaign Review: Pepsi Tweet20
It’s the season that everyone’s been waiting for when the entire nation immerses itself in the madness that IPL has become. Taking the game to another level, Pepsi – the title sponsor of IPL 2013 – has...
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Social Media Campaign Review: Launchpad, The Bombay Store
Building a truly “social” brand is not something that can be achieved by sitting by yourself and keeping people out. Partnering with people, forging strategic links and creating a win-win situation is...
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Social Media Campaign Review: Fox Traveller, Where Will Your Signature Take You?
Fox Traveller and Yatra.com have joined hands to make some travellers out there happy through a brand new social media campaign.Objective:The “Where will your signature take you?” campaign aims to...
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Social Media Campaign Review: Lufthansa Star Chef Recipe Contest
As brands use Facebook to make waves and stand out in the crowd, Lufthansa, a premiere airline has come up with an interesting contest, the Lufthansa Star Chef Recipe Contest that could be your gateway...
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Social Media Campaign Review: Yes Bank Maximum Contest
Yes Bank – India’s 4th largest private sector bank is one of the official partners of Pepsi IPL T20 2013. In order to create buzz and engage with their audiences on social media, they have initiated a...
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Social Media Campaign Review: Idea Rocks India Facebook Auditions
Idea is always in the news for its marketing and advertisements. Be it “Honey Bunny”, or “What an Idea, Sirji!” Now they are back with Idea Rocks India, a nationwide talent hunt competition to find a...
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Social Media Campaign Review: Rajdhani Slice the Mango Contest
Rajdhani, The Vegetarian Thali Restaurant which is the flagship brand of Mirah Hospitality with presence across major Indian cities has launched a Slice the Mango Contest on Facebook. They are...
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Social Media Campaign Review: Ranbaxy Pepfiz Facebook Contest
When Indian pharma major Ranbaxy wants to reinvent it advertising strategy where does it begin its reinvention? Social media is the place to look at and Ranbaxy with its Pepfiz India’s biggest Foodies...
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Social Media Campaign Review: Cadbury’s Shubh Aarambh League
Its T20 season in India and brands are using the buzz around the ongoing IPL tournament to make waves on social media. Cadbury Dairy Milk, a brand known for its association with happiness and cricket...
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Social Media Campaign Review: Dell, ‘I CAN DO KUCH BHI’ Twitter Contest
We all have dreams and realizing those dreams is about pursuing them with passion and commitment. Using technology to realize your dreams no matter how far fetched they may seem, has been the central...
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Social Media Campaign Review: The Oreo That Was Unique
Lick twist, swirl, snap and dunk are just some things Oreo has urged people to do for a long time now. Since 1912, when Oreo’s first cookie was sold and the brand quickly emerged as the World’s...
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Social Media Campaign Review: Education New Zealand “Stephen Fleming Live”...
New Zealand is striving to build an identity for itself as a preferred destination for Indian students looking to pursue higher studies abroad. The Education New Zealand Stephen Fleming Live...
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Vijay Sales Celebrates 1 Lakh fans in an Innovative way
We have often seen brands hit the golden numbers in terms of fans and page likes on their brand pages, on social media. We have also seen how brands take this opportunity to do something different. One...
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Social Media Campaign Review: YES Bank Spot Snap Win Facebook Contest
As a late entrant in the Indian banking sector, YES Bank has striven to build its identity as the preferred banker of the world in India. This means that it has worked towards differentiating itself...
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Social Media Campaign Review: The Axe Angels Club
Axe India launched in India in 1999 with Axe Deodorants. As the largest selling male deodorant in India which has a wide range of male grooming products such as Axe Aftershave Lotions & Axe Body...
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Social Media Campaign Review: Prestige Smart Kitchen Smart Recipes
For a long time, Prestige has been associated with only pressure cookers. As the brand has diversified its product offerings over time, it now wants to move beyond being associated with a generic...
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