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Social Media Campaign Review: NDTV Goodtimes “A Whole New World”

Objective:NDTV Goodtimes is popularly known as a channel with an array of varied shows. They introduced a new home makeover show called “A whole new world” in association with Asian Paints and Century...

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Social Media Campaign Review: Imported Food Festival by Auchan India

Auchan is a one stop shopping destination as it meets all the daily needs of a consumer by providing grocery, fruits & vegetables, wine & spirits, electronics, apparel, health & beauty,...

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Social Media Campaign Review: Fujifilm “Indian Photography League”

Objective:Fujifilm India has got everyone clicking to their first of a kind, all year round photography contest called the “Indian Photography League”. It has been aimed at photography enthusiasts to...

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Social Media Campaign Review: ICICIdirect Hangout

Objective:ICICIdirect launched a social media campaign to promote their investment tool and services, aiming to increase its ability to reach, engage and educate the country’s growing internet...

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Social Media Campaign Review: The Bombay Store’s “Muchhad”

Objective:The Bombay Store has come up with a yet another social media campaign to create a buzz of their new range of ‘Muchhad’ accessories.They call it the ‘Mucchad ho toh aisa’ campaign, run on...

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Social Media Campaign Review: Reliance Footprint’s “Guess the Price”

Reliance Footprint, a multi-brand footwear store has launched the “Guess the Price” Campaign on their Facebook page. The campaign focuses on increasing consumer base by rewarding them with gift...

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Social Media Campaign Review: Max India “Meri Bounce Back Story”

Max India Limited, a multi business corporate brand has launched a “Meri Bounce Back Story” Contest on the Facebook page.Objective:To increase brand awareness, connect with the audience and create...

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How Wild Stone Engaged its Fans with Valentines Day Rule Book

Wild Stone, the famous deodorant brand from Mcnroe, has always been quite popular for the sensual string in its communication. To leverage on the buzz around Valentine’s Day, and get people talking...

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Social Media Campaign Review: Sony PIX Men In Black 3 TV Premiere

Sony PIX, an entertainment channel has used social media to launch India’s first Interactive mega premier of the movie “Men in Black 3″ on 10th March 2013 and celebrating it as “Anti Alien Day“. A...

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Social Media Campaign Review: Maybelline New York India Superstay

Maybelline New York India, the uber popular make up brand had girls doing what they best do, gossip and have random conversations on social media platforms about “things” that don’t last long enough...

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Social Media Campaign Review: Lakme Colours of Love

Lakme India, the common household make up brand in India made girls relish their loved one through the “Colours of Love” contest on Facebook, a Valentines Day special.Objective:Lakme’s new lipstick...

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Social Media Campaign Review: Ranbaxy Volini Pat on the Back

On the occasion of Women’s Day, a pharma consumer brand Ranbaxy Volini goes Carpe diem. They launched a very interesting campaign called “Pat on the Back”, saluting women across all...

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Social Media Campaign Review: Roadies X Predictions

Objective:The Roadies X Predictions campaign is in connection with the popular television reality show MTV Roadies – Battle for Glory.The objective of the campaign is to involve and create engagement...

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Social Media Campaign Review: Aviva India Padding Up with Sachin

Aviva is India‘s leading Insurance providers have come up with an interesting Social Media Campaign called Padding Up with Sachin.Objective:The campaign is a branding activity for Aviva India. The main...

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Social Media Campaign Review: Vogue Eyewear

Vogue Eyewear is launching their new brand ambassador. What better way to do it than using Social media, where most of their audience dwells upon. But hush, they haven’t revealed her yet. They are...

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Social Media Campaign Review: PowerLight A Village by Garnier Men India

Objective:The ‘PowerLight A Village’ campaign by Garnier Men India aims at creating awareness among consumers to contribute through their pledges on social media and be a part of a movement. It is a...

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Social Media Campaign Review: Pepsi Shot 60

Commencing their Oh Yes Abhi campaign earlier this year, Pepsi India seem to have planned an interesting year ahead with creative campaigns in their kitty. Pepsi Shot 60 is a new project for passionate...

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Social Media Campaign Review: Mad Over Donuts Hi5 moments

It’s the 5th anniversary of Mad Over Donuts, MOD as they are lovingly known. Like every other occasion, they are celebrating a frenzy, both online and offline. A week of celebrations from 20 – 26 Mar...

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Social Media Campaign Review : Asian Paints Holi On The House

Festive occasions give brands the opportunity to engage the audience through campaigns and contests on social media. Asian Paints has announced one such contest called ‘Holi On The House’. The app...

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Social Media Campaign Review: Help A Child Reach 5 by Lifebuoy

Lifebuoy, which claims to be the world’s largest selling germ protection soap, is supporting a new cause – HelpA Child Reach 5. The ad-film which has been viral for several weekshighlights the fact...

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