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Emotional storytelling has become a key strategy for FMCG brands during...
For Marico, the festive season represents more than just a surge in sales, it’s a time to celebrate India’s rich cultural tapestry and foster deeper emotional connections with consumers. Somasree Bose...
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Why Culture is the key to building unforgettable campaigns
In the competitive marketing environment of today, culturally based initiatives have shown to be more successful in changing customer behaviour than generic ones. Every memorable or effective campaign...
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Transforming real estate marketing with virtual experiences & AI solutions
The surge in home-buying sentiment across India can largely be attributed to millennials, who are reshaping the real estate landscape. According to Statista, the Indian real estate industry, valued at...
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Agency Feature: All you need to know about Umanshi Marketing
Who are we? The agency is its’ clients’ outsourced/ extended marketing team – minus the bank-breaking price tag. Hence it deliver full-stack marketing primarily across 3 areas - Branding Digital...
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Bold ideas need fearless selling with deep conviction: Himanshu Saxena
Himanshu Saxena, COO & MD, BBH India, with over 30 years of experience in advertising, has seen the industry transform in ways few could have predicted. From navigating the rise of digital...
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Preparing OOH for a sustainable future
As the world grapples with environmental challenges, businesses across industries are rethinking their impact on the planet. Out-of-home (OOH) advertising, once dominated by paper, vinyl, and lights,...
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Emotion AI’s progress and implications for marketing
Today, I decided to have some fun with AI image generators and asked them to show me different emotions on a person's face -- anger, happiness, disgust and so on. As expected, the results displayed...
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Snapchat expands brand safety with DoubleVerify
Snapchat has expanded its partnership with third-party verification provider DoubleVerify, enabling the platform to offer advertisers enhanced brand safety and suitability measurement on ad campaigns....
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Meta introduces 'Flexible Media' to boost ad performance
Meta is rolling out a new ad option named ‘Flexible Media,’ designed to boost the effectiveness of ad placements by allowing different media elements to be displayed across various user segments based...
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New YouTube feature lets Shorts creators pitch directly to brands
YouTube is rolling out new features to enhance monetisation and engagement opportunities for Shorts creators. The primary update allows creators with over 4,000 subscribers in the YouTube Partner...
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vivo India takes the CGI route to announce the launch of luxurious V40-series...
In a bid to captivate the audiences, vivo India recently launched a CGI video announcing the launch of vivo V40e inspired by luxury design, offering an engaging way for the audiences to witness the...
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ThinkROI bags Mr. DIY’s digital media mandate
ThinkROI, the digital media and creative agency, announced its partnership with home improvement retailer Mr. DIY as its official digital media partner. This partnership between the two entities aims...
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ZOFF appoints Manish Agarvwal as Chief Marketing Advisor
ZOFF has appointed Manish Agarvwal as its Chief Marketing Advisor, bringing with him more than 18 years of experience in marketing and digital strategy. Agarvwal announced his new role on LinkedIn. He...
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Publicis Groupe names Lalatendu Das CEO of Publicis Media South Asia
Publicis Groupe South Asia announced today that it has elevated Lalatendu Das (LD), the current CEO of Performics India, to the newly created role of CEO of Publicis Media South Asia. Continuing to...
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FCB/SIX India announces key elevations across senior leadership
FCB/SIX India has announced key elevations across its senior leadership, marking a move towards the expansion and enhancement of its service portfolios. Dhruv Shah has been elevated to Senior Vice...
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AnyMind Group launches a GenAI-powered live commerce platform
AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has announced the launch of its GenAI-powered live commerce platform, AnyLive. This platform enables businesses to...
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Castrol appoints Sandeep Sangwan as global CMO
Sandeep Sangwan, who previously served as Managing Director of Castrol India, has now stepped into the role of Global Chief Marketing Officer at Castrol. The appointment was announced by Castrol’s...
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56% Indians preferred in-store shopping this festive season: Report
The festival shopping season has been one carnival, both for online and offline shoppers and interestingly the Ipsos IndiaBus Shopping Fiesta Survey shows that the Amazon Great Indian Festival was the...
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Viacom18 Sports appoints Mousumi Mishra as Senior Director - Marketing
Mousumi Mishra has been appointed as Senior Director, Marketing at Viacom18 Sports, a move she shared on LinkedIn. Mishra has accumulated experience in senior marketing positions across various...
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Rural FMCG growth climbs to 6.0% from 5.2%: Report
NielsenIQ, the consumer intelligence company, released the FMCG Quarterly Snapshot for Q3’24 (JAS’24). According to the report, Indian FMCG (fast-moving consumer goods) industry has experienced a 5.7%...
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