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Jewellery brands shift marketing gears for Dhanteras and Diwali as gold hits...
According to Crisil Ratings, jewellery retailers are expected to see annual revenue growth of 22-25%, marking a robust festive season for the sector. On the occasion of Dhanteras and Diwali, the...
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A look back at 'spooktacular' Halloween campaigns
Halloween originated from the ancient Celtic festival of Samhain, celebrated over 2,000 years ago in what is now Ireland, the United Kingdom, and northern France. The Celts marked November 1 as the...
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Birla Brainiacs announces Ayushmann Khurrana as its brand ambassador
Ayushmann Khurrana has taken on the role of brand ambassador for Techybrid ThinkTank Private Limited’s hybrid homeschooling platform, Birla Brainiacs. Founded by Mr. Nirvaan Birla, Birla Brainiacs aims...
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Meta is working on an independent AI search engine
Meta is reportedly exploring the creation of an independent search engine to support its Meta AI chatbot, reducing its reliance on current partnerships with Microsoft’s Bing and Google. According to...
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Threads launches mobile analytics for real-time performance tracking
Meta’s Threads app has introduced a new mobile analytics feature, enabling users to monitor their performance more conveniently on iOS and Android devices. The feature, accessible through a chart icon...
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Why content-led commerce should be a top priority for brands this festive...
People are simply not interested in being “sold to”. Consumers today want to do their own product research at their own pace, before they give you their money.Rather than allowing brands to dictate...
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We have increased our advertising & promotional spending by 18 to 20%:...
In a traditional festive season ad landscape, where jewellery was often gifted by men as tokens of appreciation, the narrative has shifted in recent years. Brands now show women in empowering roles,...
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50 Diwali campaigns that lit up the festivities this year
For the past few weeks, I've found myself glancing at the holiday calendar far more often than checking emails, just to reassure myself that Diwali was right around the corner. And, finally, Diwali is...
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Digital takes the lion’s share in ad spends this Diwali
With Diwali celebrations in full swing, brands are seizing the festive fervour with campaigns that strike a balance between traditional and digital channels, reflecting a shift towards tech-driven and...
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Diwali through their eyes: How A&M celebrates
With Diwali comes a flood of memories; a blend of tradition and celebration that’s evolved alongside me. Growing up, Diwali meant school was out, friends were over, and firecrackers were calling. I...
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How brands can stand out in an oversaturated influencer space
Influencer marketing has become a go-to strategy for brands across industries, and for good reason. With the rise of social media, consumers now trust influencer recommendations more than traditional...
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Marketing therapy: Lessons from Shrinking on connecting with your audience
On a Thursday night, after a long day of Zoom calls, never-ending emails, and the general chaos of modern life, you finally plop down on your couch, a drink in hand. You hit ‘play’ on Shrinking, a...
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From homecoming to holidaying: How travel brands connected with festive...
Let’s be honest, many of us looked forward to the Diwali break to relax and energise ourselves with family and friends, whether at home or in a foreign destination. A growing wave of travel is changing...
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Reimagining festive campaigns for Gen Z
The generation that’s too busy for your brand: Brick by brick, our generation is building their algorithms and nobody will consciously termite ads into it. GenZ is not only born into the internet but...
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Case Study: How Myntra FWD engaged Gen z shoppers through an influencer-led...
Myntra, with its new Gen Z-focused brand “FWD,” set out to build a strong presence on Instagram, ensuring their fast-fashion segment gained widespread attention. Their approach involved collaborating...
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Your heart deserves attention: Aditya Birla Health Insurance’s #LetsFaceIt...
In the rush of today’s fast-paced modern world, it’s easy to take our heart health for granted. Without symptoms to warn us or alarming reports to make us pause, we often believe our heart health is in...
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Bikano’s Kush Aggarwal on how marketing fuels a snack legacy
The average person consumes over 1,200 snacks a year. That’s more than three snacks a day–one with your morning tea, another mid-afternoon, and maybe a late-night bite while watching your favourite...
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Strategies to identify the most compatible mediums to market your brand in...
In India's diverse and evolving media landscape, selecting the most effective marketing channels is crucial for reaching your target audience and achieving business success. With options ranging from...
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Case Study: How Badshah Masala used colours, recipes & influencers to...
This Navratri, Badshah Masala introduced the #BadshahSangNavrang campaign, highlighting the festival's colours through a social media campaign. The campaign included an Instagram contest encouraging...
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Agency Feature: All you need to know about VUI Live
Who are we? VUI Live is a full-service Digital Technology and Consulting Company established in 2021, with its headquarters in Gurugram. Specializing in delivering data-driven solutions, we leverage...
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