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How brands utilised Ganji Chudail's appeal for relatable marketing
If you’ve built your social media algorithm, brick by brick, chances are, you have encountered Ganji Chudail more than once. An animated character whose name translates to ‘bald witch’ in English. With...
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AICPDF slams quick commerce for promoting near-expiry goods
The All India Consumer Products Distributors Federation (AICPDF) has raised significant concerns about the growing practice of FMCG companies offloading near-expiry and non-movable products through...
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Case Study: How Burger King invited customers to roast their worst coffee...
In a recent campaign, Burger King India launched 'Roast the Roast' to spotlight BK Café's coffee while engaging audiences in a fun, user-driven format. Created by Leo Burnett South Asia, the campaign...
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Australia proposes social media ban for children under 16 years of age
Australia's government will introduce what it describes as ‘world-leading’ legislation to ban children under 16 from social media, a move aimed at mitigating the online 'harm' facing Australian youth,...
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Meta cracks down on political ads with tougher transparency rules
Meta has introduced enhanced policies on Facebook and Instagram to increase transparency and safeguard election integrity, outlining new rules for ads related to social issues, elections, and political...
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Meta’s AI to spot teens lying about age on Instagram
Under mounting scrutiny from parents and lawmakers over teen mental health concerns, Meta is deploying artificial intelligence to detect underage users lying about their age on Instagram, reportedly...
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Did Diwali ads stand out this year? Creative heads disagree
When you think of iconic Diwali ads, you can't help but think of ads like Cadbury Khadoos Chacha, or HP India’s #ThodiSiJagahBanaLo ad that showed emotions like home-coming, gift giving and a strong...
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Tech & e-commerce generates over ₹60,000 crore in ad revenue
India’s digital advertising market saw significant growth during the financial year 2023-24, with major tech and e-commerce companies, including Google, Meta, Amazon, and Flipkart, collectively...
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Goldmine Advertising secures social & digital media mandate for Canara Bank
Goldmine Advertising has secured the social and digital media mandate for Canara Bank, one of India’s public sector banks headquartered in Bengaluru. This partnership entrusts Goldmine with the...
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Google India reports ₹31,221 crore in advertising revenue for FY24
Google India reportedly posted an 11% rise in gross advertising revenue for the fiscal year ending March 2024, reaching ₹31,221 crore, up from ₹28,040 crore in FY23, according to filings with the...
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Filamchi Bhojpuri revamps channel look
The Filamchi Bhojpuri channel unveiled a fresh look for its audience. The channel has revamped its branding and style to reflect the preferences of Bhojpuri viewers. “We’re excited to introduce...
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Cannes Lions rebrands Social & Influencer Lions to Social & Creator Lions
The Cannes Lions International Festival of Creativity has announced several key updates for its 72nd edition, set to take place from 16-20 June 2025 in Cannes, France. Notably, the Social &...
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Political ad spending surpasses ₹6 crore in the Maharashtra elections
As Maharashtra’s Assembly elections draw near, political parties are intensifying their digital outreach, investing over ₹7 crore in advertising campaigns across Google and Meta platforms. This surge...
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Inside Singham Again vs. Bhool Bhulaiyaa 3's nostalgia-fueled marketing for...
The anticipation surrounding the box office clash between Bhool Bhulaiyaa 3 and Singham Again this Diwali has evoked memories of the viral #Barbenheimer phenomenon, where audiences were encouraged to...
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Ad Spot : Etsy, Lifebuoy, Amazon & more
Amazon's 'Midnight Opus' holiday campaign taps into the power of human connection, set against the backdrop of a global moment of reflection. The ad tells the story of a janitor, whose early dreams of...
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Are misleading ads by start-ups a sign of a deeper governance malaise?
The consumer landscape has undergone dramatic shifts over the past few years, largely driven by the rise of online-first companies. These startups, particularly those in the direct-to-consumer (D2C)...
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FMCG & E-com boost Diwali ad spends; auto takes a backseat
As Diwali 2024 unfolded, India’s advertising landscape saw some striking shifts. Digital platforms, in particular, experienced significant growth, even as traditional platforms held their ground in...
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Case Study: How CASA BACARDÍ blended cinema, salons & social events to engage...
In recent years, Halloween has increasingly resonated with India’s youth, growing into a significant cultural event. Over the past five years, CASA BACARDÍ has become a known figure in the Halloween...
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Lilian Weng departs OpenAI in latest shift among AI safety researchers
Another prominent researcher is departing OpenAI, as Lilian Weng, the startup’s vice president of research and safety, announced her resignation on Friday after seven years with the company. Weng has...
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Madison Loop wins SEO mandate for Liquify
Madison Loop, a unit of Madison World, has recently won the SEO mandate for Liquify, a fintech platform that enables users to access instant funds by borrowing against their investments. The account...
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