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Meta rolls out new brand safety controls for Facebook & Instagram ads
Meta has introduced new brand suitability controls, giving businesses greater control over how their ads appear across Facebook and Instagram, as part of its continued investment in brand safety and...
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X excluded from EU's tech regulations under Digital Markets Act
According to reports, The European Commission has ruled that X, formerly known as Twitter, does not meet the criteria to be designated as a ‘gatekeeper’ platform under the EU’s Digital Markets Act...
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This new campaign shows why your SIP deserves a promotion
Life is a journey of constant evolution, where our goals, lifestyles, and dreams expand with each new milestone. From securing our first job to reaching for the stars, every step redefines our vision...
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Agency Feature : All you need to know about ABND
Who Are We? Founded in 2010, ABND was founded with a simple aim to build brands that not only stand out but resonate deeply with their stakeholders. The agency focuses on creating purposeful brands...
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Understanding Navratri colours: The regal charm of purple
If colours were personalities, purple would be the mysterious artist who mingles with royalty and rebels alike. Between 1903 and 1914, when people in the UK took to the streets demanding women’s right...
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Kapil Batra joins Lowe Lintas as President
Lowe Lintas has announced the appointment of Kapil Batra as President at its Mumbai office, effective immediately. Batra’s hire completes the creative leadership team at the agency. The aim is to take...
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BFSI sector's digital ad impressions soar by 74% in H1 2024 compared to 2022:...
The TAM AdEx Half Yearly Advertising Report (Jan-Jun 2024) provides a comprehensive analysis of advertising trends in India's BFSI sector across television, print, radio, and digital platforms. The...
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Mountain Dew's rebranding: From bold redesigns to a nostalgic 2025 refresh
PepsiCo is set to give its Mountain Dew brand a visual refresh, with a redesigned logo and new packaging that will debut in summer 2025, reflecting a shift towards an outdoors-oriented image. The...
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Navratri to Durga Puja: How brands are celebrating the 9 days
As we approach the end of Navratri, with today being the last chance to play garba--if you haven’t yet, a slow melancholy begins to settle in. But don’t worry, we’re Indians—there’s still plenty to...
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AdSpot: Norwich City, Honda, EA and more
In its new campaign, WWF's ‘A Prescription for Nature’ taps into the healing power of the natural world, aiming to improve mental health by encouraging people to spend just 20 minutes a day in nature....
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How the ICC Women’s T20 World Cup is changing sponsorship dynamics
As the world watches the ICC Women’s T20 World Cup, women's cricket is rapidly gaining momentum, and we are seeing brands recognising the potential of female athletes to reach diverse audiences. The...
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FCB Kinnect appoints Yogesh Mani Pradhan as Group ECD
FCB Kinnect has announced the appointment of Yogesh Mani Pradhan as Group Executive Creative Director (West). Pradhan comes on board to lead creative proficiency for the agency’s Mumbai office. With...
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Creators on X to see higher payouts with premium engagement focus
X, formerly known as Twitter, announced changes to its 'Creator Revenue Sharing Program', now focusing on engagement from 'X Premium' users rather than ad views. The update takes effect from November...
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X drops Unilever from lawsuit after reaching new ad deal
Unilever has been removed from X's antitrust lawsuit after reaching a new advertising agreement with the social media platform. The settlement allows the two companies to continue their partnership. X...
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Magicbricks' Prasun Kumar elevated to CMO & Business Head
Magicbricks has announced the elevation of Prasun Kumar to Chief Marketing Officer & Business Head. Previously, Kumar served as the Business Head responsible for operations, digital marketing, and...
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Jeff Thomas joins McCann Bangalore as AVP, Strategy and Planning
Jeff Thomas has been appointed as the new Assistant Vice President (AVP) of Strategy and Planning at McCann Bangalore, bringing over 15 years of experience in advertising, digital marketing, and...
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Bringing back the golden era of advertising
The 80s and 90s were nothing short of a magical wonderland in Indian advertising, bursting with catchy jingles, captivating stories, and unforgettable characters that stole the hearts of millions....
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Brand Catapult bags social media & performance marketing mandate for Läderach...
The Dharampal Satyapal Group (DS Group) has awarded the social media and performance marketing mandate for the luxury Swiss Chocolate brand, Läderach to Brand Catapult. This follows a multi-agency...
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Digit Life Insurance announces Virat Kohli as brand ambassador
Go Digit Life Insurance Limited (Digit Life Insurance), announced Virat Kohli as its brand ambassador. Extending the ongoing “That’s It” campaign to life insurance. Virat Kohli is also the brand...
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DoubleVerify enhances media authentication tools for Meta platforms
DoubleVerify the software platform for digital media measurement, data and analytics, today announced the upcoming introduction of content-level pre-screen avoidance on Meta’s Facebook & Instagram...
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