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Dyson announces Raye as global ambassador
Dyson, the global technology company, announced British singer-songwriter Raye as its Global Ambassador. This collaboration highlights Raye’s artistry and showcases how Dyson audio technology helps the...
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One Health Assist appoints Divya Dixit as Chief Growth Officer
One Health Assist announced the appointment of Divya Dixit as its Chief Growth Officer (CGO). In this role, Dixit will be responsible for leading the organisation’s growth initiatives, and driving...
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Aditya Birla Group’s latest campaign honours Gandhi’s legacy through...
Mahatma Gandhi, fondly called the ‘Father of the Nation,’ was a man who believed in the power of simplicity—truth, non-violence, and compassion. During some of the hardest times in history, it was...
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Airtel in talks to acquire Tata Play
Sunil Mittal-led Bharti Airtel is in advanced talks to acquire Tata Play (DTH) service provider, according to reports. The move aims to enhance the telecom company's presence in the digital TV sector,...
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PVR-INOX partners with Khushi Advertising to boost cinema advertising in...
PVR-INOX has secured an advertising deal for FY25 with its long-time business partner, Khushi Advertising Ideas Pvt. Ltd. The companies share a decade-long business association within the cinema...
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Adieu, Ratan: The Titan who soared high & cared deeply
Veteran industrialist Ratan Tata passed away at a Mumbai hospital late on Wednesday, October 9, 2024, at the age of 86. The chairman emeritus of the Tata Group had been admitted to Breach Candy...
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DDB Mudra onboards Priya Shivakumar as Creative Head
DDB Mudra has appointed Priya Shivakumar, as its new Creative Head for the South region. Shivvkumar will collaborate closely with Rahul Mathew, Chief Creative Officer, DDB Mudra Group and share...
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Understanding Navratri colours: The versatile role of Pink in marketing
We are celebrating the eighth day of Navratri, where the colour pink reigns, symbolising love, compassion, and nurturing, each quality celebrated by Goddess Mahagauri. Wearing pink on this day is...
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Ask for opportunities, promotions, and raises: Krithika Sriram to young women...
The wellness industry is in the midst of a revolution. With consumers becoming more health-conscious and prioritising personal well-being, new-age wellness brands are springing up like never before....
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How to make a forgettable mental health day ad?
So, you want to create a mental health campaign that’s as predictable as the plot twist in a Hallmark movie? Perfect! Whether it's World Mental Health Day or a month-long campaign, here’s your ultimate...
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Retail media continues to see double-digit growth: Report
Dentsu has released its ‘2025 Media Trends report’, titled ’The Year of Impact’. This edition, crafted by Carat, dentsu X, and iProspect, explores the profound changes driven by algorithms, artificial...
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Apple remains most valuable brand, but value drops after 20 years: Report
Interbrand launched its annual Best Global Brands ranking, marking a quarter of a century of brand valuation analysis. Since 2000, Interbrand’s longitudinal study has tracked and reported on the value...
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BORN HI bags digital mandate for LOANS24
BORN HI, the integrated digital marketing agency has secured the digital mandate for LOANS24, a sub-brand of CARS24. This partnership aims to enhance the brand's online visibility and simplify the...
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36% Indians will pay more for brands that appeal to them: Report
Ipsos has unveiled 'Ipsos Global Trends 2024' for businesses and brands, marking its 10th anniversary, one of the largest public surveys with 50,000 interviews in 50 markets, covering 74% of the...
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The Womb wins creative mandate for Nilkamal
Nilkamal has joined hands with The Womb as its creative partner to lead its brand communications across all platforms. The Womb was awarded the mandate without a pitch. "We're thrilled to have The Womb...
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Instagram launches 'Best Practices' to enhance creator engagement
Instagram has introduced a new 'Best Practices' section in its professional dashboard, offering tips and strategies based on research to help creators maximise their content efforts. Theplatform said...
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Meta tests enhanced Instagram-Threads crossposting
Threads is developing a streamlined integration with Instagram, allowing users to share content directly from their Instagram accounts to Threads. App researcher Alessandro Paluzzi shared a visual...
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Case Study: How FNP’s storytelling during Raksha Bandhan led to an organic...
In a reimagination of Raksha Bandhan celebrations, FNP (Ferns N Petals) launched a digital campaign that beautifully captured the essence of sibling love. Aptly titled 'Door Ho Ya Paas, Rakhi Banayein...
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How the automobile industry is driving festive cheer in 2024
The festive season has always been a time of emotional connection for consumers and brands alike, in 2024, the automobile industry is no exception. It’s a period where big-budget purchases are...
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Good Glamm Group acquires Sirona Hygiene in ₹450 crore deal
Good Glamm Group has acquired Sirona Hygiene for ₹450 crores ($60 million) in an all-cash transaction, marking one of the largest cash exits for a direct-to-consumer startup in India, especially in the...
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