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Meta launches Reels ads guide and campaign resources
Meta has released a comprehensive set of advertising tips and resources as part of its recent Agency Partners Summit, aimed at helping businesses enhance their festive season campaigns. The resources,...
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Enormous Brands retains the creative mandate for Diageo
Diageo, the British alcoholic beverage company, has strengthened its creative mandate with Enormous Brands. Over the past year, the partnership has yielded good results, with several campaigns across...
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Micro influencers influence 40% of festive purchases: Meta report
With the festive season in full swing, Meta has unveiled findings from its study on prevailing festive trends. The study commissioned by Meta and conducted in September by consumer insights platform...
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Kareena Kapoor Khan & Sidharth Malhotra become the new faces of UNIQLO India
UNIQLO announced Kareena Kapoor Khan and Sidharth Malhotra as the new faces of the brand in India. This partnership will be marked with the duo’s debut in UNIQLO’s 2024 Fall Winter campaign....
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Understanding Navratri colours: How red symbolises energy & innovation in...
Red has long been a powerful force in branding and marketing, both globally and in India. It's a colour that evokes a spectrum of emotions, excitement, passion, energy, and even urgency. Ashwini...
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OML Entertainment announces Preranaa Khatri as Chief Business Officer
OML Entertainment has announced the appointment of Preranaa Khatri as Chief Business Officer (CBO). With a career spanning close to two decades, Khatri brings experience and a unique perspective to...
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76% of marketers in India believe influencer marketing is essential for brand...
Zefmo Media Private Limited, the influencer marketing platform, has released its sixth edition of the India Influencer Marketing Report 2023-24, unveiling insights into the evolving influencer...
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GADDA CO announces Mukesh Khanna as brand ambassador
GADDA CO, has onboarded actor Mukesh Khanna, known for his roles as Shaktimaan and Bhishma from Mahabharat, as the new face of the brand. This collaboration marks a new chapter for the company. As the...
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Healthkart onboards KlugKlug for influencer marketing outreach
KlugKlug, the influencer marketing SaaS platform, announces its latest partnership with Healthkart (Bright Lifecare), for its influencer marketing outreach. This collaboration will optimise Bright...
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Bank of Baroda's BOBCARD LTD onboards cricketer Shreyanka Patil as its brand...
BOBCARD LIMITED, a wholly owned subsidiary of Bank of Baroda, onboards Shreyanka Patil, as its new brand ambassador. Patil will now represent the brand in upcoming initiatives and campaigns. On this...
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Former Lintas and Tilt ad execs launch a creative agency, ZeroFifty Mediaworks
Former Lintas and Tilt Brand Solutions executives Rajiv Chatterjee, Shriram Iyer, and T Gangadhar (Gangs) have launched a new Mumbai-based agency called ZeroFifty Mediaworks. “ZeroFifty was born out of...
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WPP & Roblox partner to tap into immersive media and gaming
WPP today announced a global partnership with Roblox, an immersive gaming and creation platform, building on several years of collaboration on interactive 3D brand content and advertising. The alliance...
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Understanding Navratri colours: Blue’s comforting effect on consumer psyche
Imagine walking into a store or scrolling through your favourite online shopping app. You see red; you think "sale." You see yellow, and it might spark joy. But then you see blue—a calming wave washes...
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Beauty brands bet big on social media this festive season
In India, the festive season is all about joy, colour, and tradition. Whether it’s Diwali, Durga Pujo, Navratri, or Onam, these celebrations bring families together, and with them come shopping sprees...
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Brazil lifts ban on X as Musk complies with court's orders
Brazil's Supreme Court has authorised the return of X (formerly Twitter) following Elon Musk's compliance with court orders, including removing specific user accounts and appointing a legal...
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Threads tests Loops to connect users with relevant communities
Meta's Threads app is in the process of developing a new feature called Loops, aimed at enhancing the platform's ability to connect users with topic-based communities. While still in the early stages,...
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Meta rolls out new advertising tools
Meta unveiled a series of new advertising tools at Advertising Week, including AI-powered video animation features, expanded creator collaboration options, and enhanced Collections ad formats. These...
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Rediffusion extends job offers to W+K India employees after shutdown
Rediffusion has opened its doors to employees affected by the closure of Wieden+Kennedy India, inviting them to apply for positions at its Delhi and Mumbai offices. The announcement, made via a...
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Gozoop Group & Vicara PR form joint venture to launch a PR division
Gozoop Group, in a move to elevate its service offerings and amplify its growth trajectory, has signed a JV with Vicara PR, a Mumbai-based Public Relations firm. This collaboration aims to create a...
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34% Indians likely to spend more than last year this Diwali: Report
Since 2020, YouGov’s Diwali Spending Index has been tracking the spending propensity of consumers during the Diwali season. This year there has been a significant increase from last year’s figure of...
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