Clik here to view.
Bhuvan Bam’s Vasya comically meets Sidhu, Kusha Kapila, Poonam Pandey in new...
For the sophomore season of Taaza Khabar, Disney+ Hotstar launched a quirky campaign film, centred around the series' lead character, Vasya, portrayed by Bhuvam Bam. The film creatively showcases Vasya...
View ArticleClik here to view.
AdSpot: Wendy's, Dream11, Levis and more
In a witty campaign this week, Wendy’s teamed up with McBroken.com to identify regions in the U.S. suffering from broken ice cream machines. Targeting cities like Chicago, Houston, and New York, the...
View ArticleClik here to view.
What makes Falguni Pathak a marketing marvel?
As Navratri’s festivities take over India, one name reigns supreme in the hearts of Garba lovers, Falguni Pathak. Often referred to as the ‘Queen of Dandiya’, Falguni has transcended the role of a...
View ArticleClik here to view.
Should we rethink the narrative for Indian women cricketers in ads?
When was the last time a campaign featuring a woman cricketer stood out and caught your attention? It’s most likely that you wouldn’t be able to recall one. Does it have to do with the relative lack of...
View ArticleClik here to view.
Pinterest unveils Performance+ suite to boost campaign automation
Pinterest has introduced the Performance+ suite, a set of AI-powered ad tools designed to enhance consideration, conversions, and catalog sales objectives. Unveiled at 'Pinterest Presents', the...
View ArticleClik here to view.
Meta unveils an AI video creation tool
Meta has announced the launch of its new video generation tool, 'Movie Gen,' which will soon be integrated into its applications, enabling users to create videos based on text prompts. The tool can...
View ArticleClik here to view.
AAAI re-elects Prasanth Kumar as President & Rana Barua as VP
Prasanth Kumar, CEO, South Asia of GroupM Media (India) Pvt Ltd was re-elected as the President of Advertising Agencies Association of India (AAAI) for the year 2024-25 at its Annual General Body...
View ArticleClik here to view.
Vishal Nicholas returns as EVP & Head of Strategy & Solutions for Dentsu BX
Dentsu India has announced the return of Vishal Nicholas as EVP & Head of Strategy & Solutions for Dentsu BX, after a stint at fintech start-up Jupiter. Reporting to Narayan Devanathan,...
View ArticleClik here to view.
Understanding Navratri colours: The silent role of white in building brands
Colours are a brand’s silent storytellers, weaving emotions and shaping perceptions without uttering a single word. Of all colours, it goes without saying, white is one such silent contributor that...
View ArticleClik here to view.
Swiggy sponsorship leads to Deepinder Goyal's exit out of Shark Tank India
The fourth season of ‘Shark Tank India’, a popular reality show on SonyLIV, has begun its production. Several familiar faces from previous seasons are returning, including Anupam Mittal (People Group),...
View ArticleClik here to view.
Forever New announces Triptii Dimri as global brand ambassador
Forever NewForever New, the Melbourne-based women’s fashion brand, has announced Bollywood actress Triptii Dimri as its new Global Brand Ambassador. Dimri will represent Forever New across major...
View ArticleClik here to view.
Sheth Brothers onboards Kiku Sharda as brand ambassador for Kayam Churna
Sheth Brothers, an Ayurvedic digestive products manufacturer announces the association of comedian and actor, Kiku Sharda, as the brand ambassador for Kayam Churna/Tablet/Granules. With the...
View ArticleClik here to view.
Ola CEO’s dispute with comedian Kunal Kamra sparks debate on corporate...
No one could have predicted that a public spat between a comedian and the CEO of one of India’s largest electric vehicle companies would trend online. But here we are, witnessing a dramatic online...
View ArticleClik here to view.
Ogilvy Delhi wins creative digital mandate for India Gate Foods
India Gate Foods, the Basmati rice brand from the house of KRBL Limited, has appointed Ogilvy as its creative digital partner. The collaboration aims to strengthen the brand's digital presence and...
View ArticleClik here to view.
Amazon acquires MX Player, merges with miniTV
Amazon recently acquired certain assets of MX Player, including the MX Player app, a free streaming OTT service in India. With this acquisition, Amazon is merging two of India's free AVOD (or...
View ArticleClik here to view.
FoodPharmer Revant Himatsingka secures his first brand collaboration
Revant Himatsingka, popularly known as 'FoodPharmer' on Instagram has partnered with Urban Company for an influencer collaboration. This deal marks his first paid partnership with a brand. Since last...
View ArticleClik here to view.
How brands are weaving tales of tradition & innovation this Durga Pujo
Every Probashi Bangali (Bengali living away from West Bengal) has likely heard the phrase, ‘You have to experience Durga Pujo in the motherland at least once’. And it’s true. Pujo in West Bengal isn’t...
View ArticleClik here to view.
Tribes Communication ventures into sports marketing
The sport industry in India is expanding exponentially, with the sports management and marketing sectors experiencing significant growth and change. Increased spending on media, endorsements and...
View ArticleClik here to view.
Facebook unveils youth centric updates to boost engagement
Meta has unveiled a suite of new features aimed at enhancing user experience on both Facebook and Messenger. These updates focus on community engagement, personalised content discovery, and improved...
View ArticleClik here to view.
82.5 Communications bags Vadilal's creative mandate
Vadilal, founded in 1907, has given its creative mandate to 82.5 Communications Pvt. Ltd. The agency will handle the full-service creative duties of Vadilal for its entire portfolio along with their...
View Article