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Piyush Pandey receives the LIA Legend Award
Adman Piyush Pandey has received the LIA Legend Award on October 1, 2024. The LIA Legend Award was introduced in 2023 to recognise an industry leader, past or present, who has demonstrated creativity,...
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Understanding Navratri colours: What yellow means for the brand world
Colours have the power to tell stories, change our moods, and even influence the decisions we make, often without us realising it. This is the heart of colour marketing, where brands carefully select...
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Disney Star announces 14 sponsors for ICC Women’s T20 World Cup 2024
With the ICC Women’s T20 World Cup 2024 starting today, Disney Star unveiled its sponsorship line-up, reflecting the growing enthusiasm and anticipation for the tournament. Featuring an array of brands...
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Utkarsh Small Finance Bank onboards Mary Kom & Sunil Chhetri as brand...
Utkarsh Small Finance Bank Limited (Utkarsh SFB), a provider of banking and financial services has announced onboarding boxer Mary Kom and footballer Sunil Chhetri as its brand ambassadors. Parveen...
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32% of TV ads feature celebrities, 75% dominated by film stars: TAM report
The TAM AdEx Half Yearly Celebrity Endorsement Report (Jan-Jun 2024) presents an analysis of the trends in celebrity endorsements on Indian television, with 32% of all TV ads featuring celebrity...
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25% Indian mobile consumers plan to spend over Rs 50,000 this festive season:...
Glance, has launched The Marketer’s Guide to India’s Festive Season. The report highlights key consumer trends and evolving shopping behaviours, offering insights that marketers and advertisers can...
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Digital wave to drive media revenue growth to ~8% in next two fiscals: Report
Increasing contribution from the digital segment will help media players print ~8% annual revenue growth to ~Rs 60,000 crore by fiscal 2027. This will follow the compounded annual growth rate (CAGR)...
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Roku's new ads turns tech frustrations into a hilarious screaming match
Have you ever been frustrated dealing with technology? Perhaps you didn’t know how to work with new features on your brand-new television set. Amplifying technological frustrations in an over-the-top...
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Brands take the meme-route to celebrate Gandhi Jayanti 2024
Mahatma Gandhi might have been all about simplicity, but that hasn't stopped brands from adding a quirky twist to his timeless symbols. On Gandhi Jayanti, brands have spun up some witty and...
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Santosh Padhi and Ayesha Ghosh decide to move on from W+K India
Santosh Padhi (Paddy), Ayesha Ghosh, along with Shreekant Srinivasan (Head of Delhi) have put in their resignations at W+K India. Santosh Padhi joined W+K as CCO in early 2022, and was joined by...
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MIT economist warns AI hype could waste billions for tech companies
In a recent interview with Bloomberg, MIT economist Daron Acemoglu emphasised that while he isn’t opposed to artificial intelligence (AI), the technology is currently overhyped. “I’m not an AI...
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Some say this agency model is set to fail: George Koshy
In advertising, innovation often gets caught in a tug-of-war between creativity and conformity. While clients often want ‘something new’, ‘something different’, little room for creativity is left at...
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Meta's AI content usage policy sparks viral hoax on social media
A viral social media trend encouraging users to post a message opting out of Meta’s use of their content for AI training has resurfaced, despite having been thoroughly debunked previously as a hoax....
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Havas launches CSA in India to elevate tech, data and analytics
In a move to enhance its data-driven marketing capability, Havas India has locally launched CSA, the global technology, data, and analytics division of Havas, aimed at empowering brands to meaningfully...
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The Leapfrog Network appoints Vishnu Kanth Gokul BJ as SVP of Business and...
The Leapfrog Network has appointed Vishnu Kanth Gokul BJ as Senior Vice President of Business and Growth. He joins the organisation from Two99, where he served as Chief Growth Officer. In a LinkedIn...
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FCB Interface Mumbai elevates Ruchita Purohit to President & Head of Office
FCB Interface, a part of FCB Group India, announced Ruchita Purohit's elevation to President and Head of Office for its Mumbai operations. In her new role, she will lead the agency's overall efforts to...
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JSW Paints ropes in Dulquer Salmaan as brand ambassador for South India
JSW Paints, the paints company and part of the JSW Group signed actor Dulquer Salmaan as its brand ambassador for the Southern markets. This partnership marks a new chapter for the brand as it...
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Understanding Navratri colours: The impact of green on consumer perception
Colour is the secret language brands use to speak to us without saying a word. It shapes how consumers feel, influences their choices, and, for many, creates that instant connection when they see a...
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Shrachi Sports & OnTrack partner to develop sports infrastructure & media...
Shrachi Group has formed an alliance with OnTrack’s digital & entertainment arm, ODE. This collaboration aims to change Indian sports by combining Shrachi’s infrastructure with ODE’s media asset...
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How brands wove storytelling & humor to bring Navratri campaigns to life
Navratri celebrates Goddess Durga's triumphant victory over the demon Mahishasura. Gifted with immortality by Lord Brahma, Mahishasura could only be vanquished by a woman, a notion he deemed...
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