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Achieving festive success with experiential marketing in a digital world
In today’s connected age, consumers are overwhelmed with constant streams of marketing messages. With attention spans shrinking and digital fatigue setting in, traditional marketing strategies—though...
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dentsu X India secures the digital media mandate for LG Electronics
dentsu X India has been awarded the digital media mandate for LG Electronics. The account was won following a competitive multi-agency pitch and will be serviced from the agency’s New Delhi office. As...
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Snapchat rolls out 'Footsteps' travel tracking for iOS users
Snapchat is introducing a new ‘Footsteps’ feature for iOS users this week, TechCrunch has reported. Previously exclusive to Snapchat+ subscribers, this feature uses Snap Map to help users track the...
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More than two-thirds of Gen Z prefer consuming short-form content: Report
Publicis Groupe India has released a comprehensive research report delving into the unique preferences, behaviours, and attitudes of Generation Z in India. As the first generation to be fully immersed...
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Alt DRX announces Harsha Bhogle as brand ambassador
Alt DRX, a digital real estate marketplace, announces the onboarding of Harsha Bhogle, cricket commentator and journalist, as its brand ambassador. This strategic partnership marks a significant...
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Where CMOs are spending their festive budget
The A&M landscape experiences a sense of electricity during the festive season. As people–with more certainty than any other time of the year–line up to make purchases and buy those coveted...
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Social Samosa 30 Under 30 Class of 2024: Meet the bright and young...
Identifying a young leader in the Indian Advertising, Marketing, Media, Content Creation, and Entrepreneurship industries can be a challenging task. However, their work often speaks for itself, shining...
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Google expands Gemini Live voice chat to all Android users
Google's Gemini Live, a two-way voice chat feature for its AI chatbot, is now available to all Android users. Initially offered only to Gemini Advanced users via the Google One AI Premium plan, it has...
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Stay curious, hungry and fearless: Ashima Mehra, FCB India
Recently hired as CEO of FCB India, Ashima Mehra started her career in advertising in 2006. She has built a dynamic career in advertising and marketing, progressing through significant roles across key...
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Neysa appoints Sujit Janardanan as Chief Marketing Officer
Neysa has appointed Sujit Janardanan as its Chief Marketing Officer (CMO). With a track record of driving growth and innovation in cutting-edge technology domains, Janardanan brings over 24 years of...
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Evergreen ads that hold relevance on Gandhi Jayanti
"You must be the change you wish to see in the world." Almost everyone is aware of the famous quote shared by Mahatma Gandhi. October 2 marks 155 years since the birth of Mohandas Karamchand Gandhi....
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SRV Media appoints Anushka Dey as Vice President of Public Relations
SRV Media, an integrated marketing and communications agency has announced the appointment of Anushka Dey as the new Vice President of Public Relations. This key addition to the leadership team comes...
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Coca-Cola’s new campaign shows how an epic game of football turns strangers...
Football isn’t just a sport, it’s a universal language. It has the power to unite nations, bridge divides, and create bonds, even between complete strangers. This is the essence of Coca-Cola...
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Zee Marathi’s V. R. Hema regaining consumer confidence with fresh content
For over two decades, Zee Marathi has been a significant player in the Marathi television space, offering different kinds of stories with a dash of traditions that have shaped its programming. Since...
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Enhancing online and offline shopping during the festive season
From the traditional Diwali shopping I used to see in a very conversative Chennai back in the 1980s, to today’s quick-commerce fuelled binge, one thing hasn’t changed about festive shopping: the...
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Gmail’s summary cards feature will now locate important information
Google is updating Gmail’s ‘summary cards’ to make it easier for users to locate important information within their emails. This update focuses on surfacing key details from messages and presenting...
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OpenAI secures $6.6 billion funding at $157 billion valuation
OpenAI has completed the largest venture capital funding round in history, raising $6.6 billion. This latest influx of cash now values the AI research and development company at $157 billion...
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EU presses YouTube, Snapchat, and TikTok for algorithm details
The European Commission has issued formal requests for information to YouTube, Snapchat, and TikTok, seeking detailed insights into the design and functioning of their recommender systems under the...
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IAA India Chapter elects new leadership team
The India Chapter of the International Advertising Association (IAA) has announced the election of its new leadership team. Abhishek Karnani, President of the Free Press Journal, has been appointed as...
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Campus Activewear onboards Vikrant Massey as brand ambassador
Campus Activewear, the sports and athleisure footwear brand, announced the onboarding of Indian actor Vikrant Massey as its brand ambassador to unveil the Autumn Winter 2024 collection. Massey is known...
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