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How Experiential Marketing enhances brand experiences and customer delight
We have recently seen the immersive experiences during the Ganesh Chaturthi where several brands like Vi-John, Pulse Candy, Coca Cola and more creatively engaged with devotees through experiential...
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98% of brands tap online, 45% adopt omnichannel strategies: Report
India’s festive season presents a unique opportunity for brands to engage with consumers through well-timed, targeted marketing. According to The State of Festive Marketing Report 2024, India...
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Masterclass: Creating impactful & clutter-breaking festive advertising...
Nishanth Anathram, Executive Creative Director at Grey Group, discusses the approach to creating impactful festive advertising campaigns, highlighting the importance of innovative ideas and social...
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The festive media checklist for marketers
The festive season brings unique opportunities for brands to connect with consumers through tailored campaigns. In the recent panel 'The Festive Media Checklist for Marketers' at Festive Marketing Camp...
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Differentiating your brand through fresh storytelling with festive campaigns
The first panel discussion at Festive Marketing Camp 2024 brought together an elite lineup of top industry leaders for an engaging and insightful session. Titled "Festive Storytelling Frameworks: How...
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AdSpot: Stayfree, ASICS, Mercedes and more
Stayfree's campaign empowers families to normalise conversations about menstruation, particularly targeting young boys. By urging parents to discuss periods openly, the initiative seeks to dismantle...
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OpenAI to raise ChatGPT prices to $44 by 2029 as costs surge
OpenAI plans to increase the price of its ChatGPT Plus subscription from $20 to $22 per month by the end of 2024. Over the next five years, this price will rise even more, reaching $44 per month by...
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Publicis Media launches marketing mix modeling tool Markriti
Publicis Media India introduces Markriti, a achine-learning based Marketing Mix Modeling (MMM) tool. Powered by Meta Open Source and supported by an interactive UI, Markriti aims to deliver efficient,...
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Agilus Diagnostics welcomes Anil Kapoor as brand ambassador
Agilus Diagnostics Ltd. has announced the appointment of actor Anil Kapoor as the company’s official brand ambassador. Following the launch of its new brand identity in 2023, this partnership aims to...
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Case Study: When Swiggy Instamart delivered keys in Bengaluru to Godrej...
In a recent marketing initiative, Godrej Properties Limited partnered with Swiggy Instamart to launch the #HomesDelivered campaign, which aimed to bridge physical and digital marketing strategies....
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Flipkart’s Big Billion Days gets a Gen Z makeover
Flipkart’s Big Billion Days is one of the sales that everyone looks forward to—a reminder in the shopping calendar that brings great deals to the masses. However, there’s one group that doesn’t like...
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Learning from iconic festive campaigns to build heartfelt connections this...
Festivals in India have always been about more than just rituals. They are vibrant, emotional celebrations that embody unity, tradition, and cultural pride and bring a sense of togetherness, warmth,...
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Governor Newsom vetoes landmark AI bill, citing innovation and overregulation...
California Governor Gavin Newsom vetoed the Safe and Secure Innovation for Frontier Artificial Intelligence Models Act (SB 1047), citing concerns over the burden it would place on AI companies and the...
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Efficacy Worldwide bags media AOR mandate for Hero Cycles
Efficacy Worldwide has become the Agency of Record (AOR) for Hero Cycles, India’s largest bicycle manufacturer. The agency has bagged this mandate after a multi-agency pitch. Under this association,...
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The Advertising Club re-elects Rana Barua as President
The Advertising Club has announced the Managing Committee for the current fiscal, i.e., F.Y. 2024-2025, at its 70th Annual General Meeting. Rana Barua, Group CEO, Havas India, South East & North...
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36% Indians plan to increase their spending this festive season: report
The Bharat Lab has unveiled a festive report that provides a comprehensive view of consumer behaviour during the upcoming festive season, focusing on spending trends, shopping preferences, and...
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Leica India introduces Chef Ranveer Brar as brand ambassador
Leica India, a cameras and sports optics brand, recently hosted an exclusive evening to introduce Chef Ranveer Brar as the new face of the brand. The event also unveiled the Leica Q3 43, the brand's...
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X faces $5 million in fines to lift Brazil ban
Elon Musk’s decision to oppose a court order in Brazil has led to a costly consequence for X (formerly Twitter). Initially, Musk refused to comply with the Brazilian Government’s request to censor...
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Airtel’s new campaign tackles the rising threat of voice-phishing scams
Airtel has launched a new campaign to tackle a growing issue in India — voice phishing. More than 60% of Indians reportedly receive three or more spam calls on average every day, a statistic that...
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Could Bluesky be the decentralised future of social media or is it just...
Elon Musk’s losses are other social media platforms’ gain. In case you are not aware, X (formerly Twitter) was banned in Brazil for refusing to comply with the country’s Supreme Court orders to remove...
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