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Meta unveils AI, VR, and AR innovations at Connect 2024
On Meta Connect day, the company announced a series of significant updates on its latest technological advancements. Highlights include new Quest VR headsets, augmented reality glasses, an updated...
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Rajdeepak Das named to One Club International Board of Directors
The One Club for Creativity, the nonprofit organisation whose mission is to support the global creative community, has named Rajdeepak Das, CCO Publicis Groupe South Asia, and Chairman, Leo Burnett...
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Unlocking the potential of audio marketing during India's festive season
The festive season in India is more than a series of holidays; it's a cultural phenomenon that shapes consumer behaviour in profound ways. As streets fill with lights and homes resonate with laughter,...
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AICPDF warns of 'mass' non-cooperation over quick commerce discounts
The All India Consumer Products Distributors Federation (AICPDF), which represents over 400,000 retail distributors, has expressed serious concerns about the pricing practices of quick commerce firms....
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Case Study: How Neeman’s hacked phone algorithms using micro-influencers to...
This year, Neeman’s launched a creative guerrilla marketing campaign to enhance brand awareness and drive organic traffic. Collaborating with micro-influencers, the campaign introduced a clever tactic,...
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Telecom leaders urge Scindia to regulate Google & WhatsApp under Telecom Act
Minister of Communications and Development of North Eastern Region, Jyotiraditya Scindia, held separate meetings with the newly constituted Stakeholders Advisory Committee (SAC) focused on telecom...
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Services sector leads with 51% share of digital ad impressions in H1 24: TAM...
The TAM AdEx Half-Yearly Report for January to June 2024 reveals significant developments in the digital advertising sector, showcasing continued growth in ad impressions, the sustained dominance of...
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Sam Altman seeks to make AI as accessible as electricity
Late in 2023, OpenAI’s CEO, Sam Altman, began pitching a bold plan aimed at developing the immense computing infrastructure required for advanced AI. As per reports, his proposal, presented to...
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Fortune Hotels announces Rajesh Nath as Sales and Marketing Head
Fortune Hotels, a member of ITC’s hotel group, announced the appointment of Rajesh Nath as the new Head of Sales and Marketing. With more than 30 years of experience in hospitality sales, Nath is set...
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AI tools can't replace human touch, clients still need agency expertise:...
As the festive season approaches, brands significantly ramp up their e-commerce advertising expenditure, often doubling their usual spending. They can observe up to a 7x growth in sales during these...
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Runway launches $5 million fund to support 100 AI driven films
Runway has initiated a new funding initiative, the Hundred Film Fund, setting aside $5 million in cash and additional service credits to support the production of up to 100 original films using its...
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Squash player Ramit Tandon signs with JSW Sports
JSW Sports has signed Ramit Tandon, the Indian squash player, currently ranked 30th globally by the Professional Squash Association (PSA). With this partnership, JSW Sports aims to support Tandon's...
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Team Pumpkin bags Sadbhav Futuretech's social media mandate
Team Pumpkin, the marketing agency has announced that it has been awarded the social media mandate for Sadbhav Futuretech. The agency will be responsible for managing and enhancing Sadbhav's social...
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Loom Crafts names Urvashi Rautela as brand ambassador
Loom Crafts has named Bollywood actress Urvashi Rautela as its brand ambassador. As part of the collaboration, the actress has been featured in various outdoor furniture brand marketing, ad and...
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Signify announces Rahul Dravid as brand ambassador
Signify, has announced its association with Rahul Dravid as the brand ambassador for the next two years, ahead of the festive season. Dravid, widely respected for his cricket career and contributions...
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How to shift communication design from target audiences to target cultures
The festive season provides a golden opportunity for brands to emotionally connect with consumers. As brands aim to establish deeper connections with consumers, understanding culture has become a...
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Unboxing the power of generative AI for festive marketing
Social Samosa successfully hosted the Festive Marketing Camp 2024 on September 24, which is an event designed to uncover key insights behind festive marketing. It brought together professionals from...
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Short form big impact: Unlocking the power of celebration
In a world where capturing audience attention is more critical than ever, short-form videos (SFV) have emerged as a game-changer, transforming how we consume content much like WhatsApp and UPI did for...
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Building brand relevance optimising campaigns during festivals
The keynote address at Social Samosa’s Festive Marketing Camp was delivered by Gunjan Khetan, Chief Marketing Officer (CMO) at Perfetti Van Melle India. Khetan brought his vast experience in marketing...
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The marketer’s playbook to win on new commerce platforms
At Social Samosa's Festive Marketing Camp, a compelling panel discussion titled "The Marketer’s Playbook to Win on New Commerce Platforms" shed light on the evolving landscape of commerce in India. The...
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