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Snapchat shifts from OpenAI to Google for expanded AI features
Snapchat CEO Evan Spiegel confirmed that the company is increasingly integrating Google's Gemini AI system to enhance its AI offerings. This marks a shift from the previous reliance on OpenAI's GPT...
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YouTube expands AI chatbot to premium users in the United States
YouTube is expanding access to its conversational AI tool, an AI chatbot that assists users by answering queries within video engagement options. Initially launched in November for a select group of...
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Diversity and inclusion in influencer marketing this festive season
Diversity and inclusion are crucial in influencer marketing, especially during festive seasons. It's not just about splurging on marketing budgets but creating lasting impacts through authentic...
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Vicky Kaushal becomes Campus Activewear's brand ambassador
Campus Activewear Ltd, one of India's sports and athleisure footwear brands, has announced Bollywood actor Vicky Kaushal as its new brand ambassador. This collaboration represents a union of Kaushal’s...
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X faces user decline despite Elon Musk’s growth claims
While Elon Musk frequently asserts that X is reaching new usage highs, recent data contradicts these claims, revealing a significant drop in user engagement, especially in the U.S. and U.K. This...
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Skechers becomes official kit partner for Mohun Bagan Super Giant
Skechers has announced its official kit partnership with Mohun Bagan Super Giant (MBSG). Players on the team will be outfitted in Skechers-branded match kits, training attire and lifestyle wear. Rahul...
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OpenAI launches Advanced Voice Mode with nature inspired voices
OpenAI is expanding access to its Advanced Voice Mode (AVM) feature for ChatGPT, initially available to paying customers in the Plus and Teams tiers. Enterprise and Edu customers will gain access next...
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iProspect India bags digital media mandate for Ardex Endura
iProspect India has secured the digital media mandate for Ardex Endura, a brand in the construction chemicals industry. The account was won following a multi-agency pitch and will be serviced from the...
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Tute Consult onboards Nimoli Shah as Director, Luxury & Business Head at Tribe
Tute Consult, an independent integrated communications agency, announced the appointment of Nimoli Shah in a dual role - Director - Luxury and Business Head at Tribe - the influencer vertical. With her...
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Inside Google's antitrust lawsuit: Global scrutiny & future of big tech
Imagine that you want to buy clothes and there’s only one store available to shop from. Over time, the store grows its business and buys out all the local competitors, eventually increasing prices,...
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Eastman Auto and Power Ltd. appoints Sudham Ravinutala as CMO
Eastman Auto and Power Ltd. announced the appointment of Sudham Ravinutala as Chief Marketing Officer. With a track record of driving growth and brand recognition in the energy sector, he will lead the...
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All India Pickleball Association appoints Branquila as its exclusive brand...
All India Pickleball Association (AIPA), the governing body of pickleball in India, announced the appointment of Branquila Brand Ventures (BBV), as its exclusive brand agency in India. Effective...
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Industry professionals launch new digital agency, itch
A new digital agency named itch has been launched by three industry professionals. The agency's focus is on producing work that ignites curiosity and leaves a lasting impression. “Our goal with itch...
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Prius Communications bags the events & branding mandate for Social Media Icons
Prius Brand and Business Partners of flagship Prius Communications has bagged the entire events and branding activities of Social Media Icons (SMI). After the successful execution of the Social Media...
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Ipsos launches a video research platform
Ipsos has launched the 'Ipsos Consumer Voice', the platform for direct video access to real consumers, via the Crownit platform in over 40 cities. The platform allows clients to schedule video...
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Dentsu Creative's 'Future Mandala' launched in India
Dentsu Creative has introduced the ‘Future Mandala’ in India, a tool designed to help brands gain insights and foresight. Developed by Dentsu Tokyo in 2011, the tool is now set to support Indian brands...
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ASICS' new campaign exposes the desk as a threat to employee wellbeing
ASICS has launched a new campaign featuring ‘Succession’ star Brian Cox. In the film, the actor critiques corporate wellness culture, taking aim at the often-overlooked mental health risks of a...
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Lufthansa’s new campaign explores unforgettable travel experiences
No journey is complete without the anticipation that builds before you arrive at your destination. Adventure begins the moment she steps into the world of Lufthansa. Starting with the effortless luxury...
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Snapchat joins EU’s AI Pact ahead of 2026 AI Act implementation
Snapchat has signed the European Union’s AI Pact, aligning itself with companies like OpenAI and Google. The AI Pact is a voluntary commitment to adhere to future AI regulations under the EU’s AI Act....
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Mira Murati resigns as OpenAI’s Chief Technology Officer
Mira Murati, OpenAI’s Chief Technology Officer, has announced her resignation in a post on X (formerly Twitter). "After much reflection, I have made the difficult decision to leave OpenAI," she stated,...
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