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Print ad space saw an increase of 5% in H1 2024 compared to 2023: TAM report
TAM AdEx released its half yearly advertising report in Print from the period of January to June 2024. In the first half of 2024, ad space per publication experienced an increase of 5% compared to the...
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AdSpot : Clinic Plus, Ligue 1, IKEA and more
This week’s advertising landscape is abuzz with creativity, innovation and powerful social messages. From emotional storytelling to addressing pressing issues in teenagers. Clinic Plus has launched a...
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IndianOil’s mascot Rhino leads the charge for conservation this World Rhino Day
In a world where wildlife is increasingly under threat, IndianOil continues to send a strong message of guarding nature and wildlife with its World Rhino Day 2024 campaign. At the heart of this...
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Workplace culture is not just bean bags
The last few years have seen a lot of companies harp on culture and the importance of it in today’s time. From providing a fancy workplace to offering high incentives, companies are offering beyond...
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YouTube tests new editing feature to address content violations
YouTube is testing a feature that allows creators to edit out violative elements from their videos to avoid age restrictions or removals due to Community Guidelines violations. The initiative is part...
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Health Ministry proposes anti-tobacco ads for OTT platforms
The Union Health Ministry recently unveiled draft amendments to anti-tobacco regulations, specifically for over-the-top (OTT) platforms. These amendments outline stricter rules for the display of...
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NCPCR meets social media giants to discuss child safety measures
The National Commission for Protection of Child Rights (NCPCR) convened a meeting with social media platforms, including Google, YouTube, Meta (Facebook, Instagram, WhatsApp), X, Snapchat, ShareChat,...
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How can brands package the festive spirit with emotion, culture &...
The festive season in India is more than just a time of celebration; it’s a cultural event that influences how people shop, how brands market, and how products are packaged. Festivals like Diwali,...
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Star India claims $940 mn from Zee over failed ICC media rights deal
Star India, a subsidiary of Walt Disney, has filed a claim for $940 million (approximately ₹8,000 crore) in damages against Zee Entertainment Enterprises over the termination of a media rights deal for...
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Quick commerce platforms face allegations of unfair business practices
As per reports, the Department for Promotion of Industry and Internal Trade (DPIIT) has referred a complaint regarding alleged unfair business practices by quick commerce players to the Competition...
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FCB Ulka appoints Ajay Ravindran as National Planning Director
FCB Ulka, part of FCB Group India, announced the appointment of Ajay Ravindran as National Planning Director. Ravindran has a background in brand strategy, with experience in advertising, social media,...
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Mirah Hospitality appoints Abheet Singh Bagga as Head of Brand and Marketing
Mirah Hospitality, the group behind restaurant chains such as Bayroute, Hitchki, Rajdhani, and more, has announced the appointment of Abheet Singh Bagga as their Head of Brand and Marketing. In his new...
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GroupM elevates Bharat Rajamani to Managing Partner, Growth, Acceleration
Bharat Rajamani has been elevated to Managing Partner, Growth, Acceleration at GroupM. He will now focus on driving growth and revenue by targeting clients in the Sri Lankan market, as well as...
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Talented invests in fractional marketing consultancy Early
Gautam Reghunath & PG Aditiya’s Talented announced their ‘Grid of Companies’ last year when they launched The New Thing. Now, along with co-founder Meghana Bhat, they announced an investment in...
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dentsu X awarded integrated media mandate of Vi-John Healthcare India
VI-John Healthcare India has awarded the integrated media mandate of the shaving category to dentsu X. The account was won following a multi-agency pitch and will be serviced from dentsu X's Gurugram...
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40-57% brands expected to increase spending on influencer marketing by 10% by...
The Influencer Marketing Report 2024, (IMR) was released by Influencer.in, an initiative by Social Beat. Influencer.in releases the influencer marketing Industry report annually and this is the fourth...
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Celebrating Daughter's day with campaigns that touched our hearts
As we celebrate Daughters' Day, an occasion dedicated to honouring the unique bond between parents and their daughters, it’s a moment to reflect on the invaluable role daughters play in our lives and...
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Coldplay ticket madness sparks humorous brand creatives
You’d have to be living under a rock not to know about Coldplay and their music, which effortlessly transports you to a more beautiful world with every play. Whether it’s the soothing melodies of 'The...
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Kavitha Gold and Diamonds shows self-expression has no gender in a new ad
As the festive season approaches, many people seek ways to refresh their style and express their individuality, and one of the most timeless ways to do so is through jewellery. In modern times,...
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[Live Blog] Highlights from Festive Marketing Camp 2024
Welcome to the live blog coverage of the Festive Marketing Camp 2024, where Social Samosa brings together professionals from India’s advertising, marketing, and media industries for a day packed with...
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