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Wondrlab acquires OPA
Wondrlab has acquired OPA, an influencer marketing platforms. This marks Wondrlab's second acquisition in the influencer marketing space and its sixth overall. Saurabh Varma, Founder & CEO of...
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Pepe Jeans onboards Kriti Sanon as global brand ambassador
Pepe Jeans London has onboarded Kriti Sanon as its first global ambassador of Indian origin. With this collaboration, the brand has also introduced the "VERY PEPE" autumn/winter collection campaign...
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Formula 1 & LEGO team up to launch new product range
Formula 1 and The LEGO Group, have revealed a new partnership, set to launch a range of Formula 1-themed LEGO products in 2025. The collaboration will offer a variety of sets for different age groups,...
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L&K Saatchi & Saatchi appoints Roshni Kavina as NCD
L&K Saatchi & Saatchi, part of Publicis Groupe India, has appointed Roshni Kavina as National Creative Director. Based out of the agency’s Mumbai office, Kavina will report to Kartik Smetacek...
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Celebrating Kareena Kapoor Khan’s iconic ads on her birthday
On Kareena Kapoor's birthday, we celebrate one of Bollywood's most beloved stars by revisiting some of her iconic advertisements. Known for her vibrant screen presence and magnetic charm, 'Bebo' has...
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Clinic Plus celebrates daughters by giving an ode to the ones that were never...
In a country like India, where societal progress has been significant but not absolute, gender bias remains deeply ingrained. These biases manifest in everyday life, at workplaces, in public settings,...
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TCS tops nation's most valuable brand for third year: Report
Tata Consultancy Services (TCS) remains the nation's most valuable brand for the third straight year, according to the new Kantar BrandZ Most Valuable Indian Brands Report published today. With a brand...
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ASCI joins the ICAS Global Think Tank for responsible advertising
The Advertising Standards Council of India (ASCI) is a founding member of the recently launched Think Tank of The International Council for Advertising Self-Regulation (ICAS). This initiative is...
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Meta & 48 companies urge EU to ease AI regulations in open letter
Meta CEO Mark Zuckerberg, alongside 48 other signatories, has endorsed an open letter urging the European Union to reduce regulatory restrictions on AI development. The letter argues that current...
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Reddit launches ads inspiration library to guide marketers
Reddit has launched a new 'Reddit Ads Inspiration Library' to assist advertisers in understanding what types of campaigns perform best on the platform. The tool showcases top-performing ads across...
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FTC calls for stronger regulation of social media data practices
The U.S. Federal Trade Commission (FTC) has called for stricter regulation of social media data collection, following a detailed investigation into major platforms, which revealed several concerning...
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Orion Digital wins Tandon Eye Hospital's digital mandate
Tandon Eye Hospital has partnered with Orion Digital to drive its digital communications and improve its digital presence significantly. As part of the mandate, Orion Digital will streamline Social...
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Memes and celebrity endorsements: Kamala Harris’ upbeat presidential campaign
The U.S. presidential election has always been an event at the epicentre of media coverage and the public eye. No other election in the world is scrutinised and analysed as much as the one that decides...
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Agency Feature: All you need to know about LS Digital
What we do? LS Digital believes in harnessing the power of digital as a transformative catalyst for business growth. It offers integrated solutions that enhances your digital presence through business...
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Team Pumpkin bags Estelar's marketing mandate
Team Pumpkin will undertake Estelar's social media, e-commerce, and influencer marketing efforts, propelling the brand's mission to reach women everywhere. The account will be managed by Team Pumpkin's...
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Kalki Koechlin becomes the new face of Max Fashion India
Max Fashion has announced Kalki Koechlin as the face of the brand. With this, the brand has launched a campaign titled ‘New New You’. Koechlin will embody the spirit of personal transformation and...
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Amit Thaker of Interactive Avenues on adapting to new media consumption trends
The media consumption patterns have shifted significantly, forcing brands to rethink how they engage with their audiences. As consumers increasingly turn to social media, short-form video, and...
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Publicis Groupe acquires Mars United Commerce
Publicis Groupe announced the acquisition of Mars United Commerce, the independent commerce marketing company. With over 1,000 employees based in 14 hubs worldwide, Mars helps marketers make their...
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Rahul Dravid becomes brand ambassador for Roombr Digital Classroom
Rahul Dravid has been announced as the brand ambassador for Roombr Digital Classroom, a Bangalore-based EdTech startup. Powered by Intel and Texas Instruments, Roombr has launched India's first...
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IKEA Sweden turns windows into billboards in new campaign
IKEA Sweden has introduced an innovative new campaign that transforms home windows into advertising spaces, tapping into an unlikely yet fitting medium for brand promotion - the roller blinds. The...
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