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Exclusive: Schbang acquires Addikt, Amsterdam-based design agency
Schbang has strengthened its global presence by acquiring Addikt. Addikt has delivered design work for brands such as Pride Amsterdam, Prada X Armani at Fabrique des Lumières, Rabobank, Autotaalglas,...
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AddiktSchbang’s co-founders on the road ahead
Indian agency Schbang has expanded its presence globally with the acquisition of Amsterdam-based design agency Addikt. This move highlights the increasing global reach of Indian creativity. While...
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Instagram launches teen accounts with built in safety features
Instagram is rolling out Teen Accounts, designed to prioritise safety and provide parents with more control over their teen’s social media activities. The platform, will automatically place teens under...
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The art of timing: How festive campaigns build emotional connections & drive...
As the festive season approaches, enthusiasm grows not only for consumers but also for businesses looking to catch attention. Brands are under pressure to produce advertisements that resonate, cut...
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Colours that tell stories: Decoding Label Earthen’s brand personality on...
In a digital world where brands strive to carve out a unique identity, luxury fashion brand Label Earthen stands as a tribute to nostalgia, bringing the essence of simpler times into the present day....
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Tonic Worldwide appoints Kiran Mandrawadkar as Business Head - South
Tonic Worldwide has appointed Kiran Mandrawadkar as Business Head – South. Mandrawadkar will be based out of the agency's Bangalore office. In this role, Mandrawadkar will lead business growth...
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Quess Corp onboards Jasprit Bumrah as brand ambassador
Quess Corp, announced the appointment of Jasprit Bumrah as the brand ambassador for its workforce management vertical. This two-year partnership brings together Quess Corp, with one of cricket’s...
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Cashify appoints Ujjwal Sinha as Head of Marketing
Cashify announced the appointment of Ujjwal Sinha as Head of Marketing. With over 15 years of experience in the marketing domain, Sinha brings knowledge and expertise to the company, strengthening the...
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Snapchat unveils new AI & AR features at Partner Summit
At its 2024 Partner Summit, Snapchat revealed major updates, including the latest iteration of its AR glasses. Additionally, the company introduced a series of new app features, which offer fresh...
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New California laws aim to fight deepfakes in election campaigns
California Governor Gavin Newsom signed a series of new laws aimed at regulating the artificial intelligence (AI) sector, with some of the strictest provisions in the United States. Three of the laws...
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Infloso unveils 'Molly', AI marketer for marketing campaigns
Infloso, an Indian marketing tech company has introduced ‘Molly’, capable of handling end-to-end marketing campaigns independently. An AI marketer that trains itself on a brand’s entire digital...
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BlackRock, Microsoft & MGX plan to launch $30 billion AI fund
BlackRock is set to launch a $30 billion artificial intelligence investment fund in collaboration with Microsoft, aimed at addressing the growing demands for AI-related infrastructure. According to the...
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Martin Scorsese calls the shots in front of the camera in Armani & Kith's...
Martin Scorsese lends his Oscar-winning filmmaking talent and some modelling chops to a new campaign promoting a collaboration between Giorgio Armani and Kith. The two brands launched their fall/winter...
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MG Select elevates Milind Shah to Chief Marketing Officer
Milind Shah has been promoted to Chief Marketing Officer of MG SELECT, the luxury brand channel of MG Motor. Shah’s new role aims to redefine the luxury car experience in the country, aligning with MG...
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The dawn of AI-powered search
The digital search landscape is undergoing transformation. It is quite the opposite of the DIY approach we are so used to, thanks to AI engines that can understand our needs without being told,...
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YouTube unveils new AI-powered tools & monetisation updates for creators
At the 'Made on YouTube' event, the company introduced several significant updates, showcasing the platform's vision to enhance creator tools, audience engagement, and monetisation. "On YouTube,...
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Google unveils AI driven advertising features at DMEXCO
At DMEXCO, Europe's digital marketing event, Google unveiled a suite of new AI-driven features designed for advertising strategies. These innovations aim to enhance campaign performance and provide...
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We spend 3.5 to 4.5% of our revenue on advertising: Jockey India’s CMO Nihal...
When the 144+ year-old brand, Jockey, first entered the Indian market in 1995, innerwear marketing was dominated by messages that leaned heavily on traditional, masculine notions of strength and power....
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Threads now supports up to 20 photos or videos per post
Threads is now aligning with Instagram by allowing users to include up to 20 photos or videos in a single update. This update mirrors Instagram’s recent expansion of its carousel posts to 20 frames,...
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Snapchat’s 'My Selfie' tool raises concerns over users’ faces in personalised...
Snapchat’s updated terms of service for its 'My Selfie' tool, previously known as ‘AI Selfies,’ reserve the right to use users’ faces in advertisements. This tool allows users to generate AI images...
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