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Wybor ropes in Axar Patel as brand ambassador
Wybor, the electronics brand by MEPL Group, announced the signing of Indian cricketer Axar Patel as its brand ambassador. This partnership marks a step forward for Wybor as it aims to solidify its...
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82.5 Communications bags De Beers Group’s creative mandate
82.5 Communications has won the creative mandate from De Beers Group, a global diamond company, to further ignite the passion for natural diamonds among Indian consumers. This collaboration comes at a...
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How brands leveraged experiential marketing for Navratri & Durga Pujo
The excitement of Navratri and Durga Pujo has passed, leaving us with a bittersweet feeling as we prepare for a full cycle before we can celebrate those vibrant festivities again. This year, brands...
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Festive boom and e-commerce’s continued reign in India
The e-commerce sector braces for an exhilarating whirlwind of consumer activity as India revels in the vibrant hues of its festive season. The period between Navratri, Diwali, and Christmas has long...
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Microsoft's VP of GenAI research Sebastien Bubeck joins OpenAI
Sebastien Bubeck, Microsoft’s vice president of GenAI research, is leaving the company to join OpenAI, according to a statement from Microsoft on Monday. It remains unclear what role Bubeck will take...
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Salim Khubchandani joins SRV Media as Strategic Advisor
SRV Media, a digital marketing company headquartered in Pune, India, announced that Salim Khubchandani has joined the company in a strategy and advisory role. Khubchandani brings experience in...
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YouTube expands AI audio generation tool to all U.S. creators
YouTube has expanded access to its ‘Dream Track’ audio generation tool to all creators in the U.S. Dream Track, introduced in 2023, enables users to generate short, AI-powered instrumental audio clips...
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Fixderma appoints Preetam Jena as CMO
Fixderma has officially announced the appointment of Preetam Jena as its Chief Marketing Officer and the head of eCommerce. Jena took charge this year kicking off marketing associations with IPL’s...
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Rusk Media appoints Nikhil Tonk as Head of Ads Servicing
Rusk Media has announced the appointment of Nikhil Tonk as the new Head of Ads Servicing. Tonk shared news of his new position on LinkedIn. Prior to joining Rusk Media, he served as a Client Services...
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Experience Commerce retains MRF Tyres’ digital and media mandate
Experience Commerce (EC), an integrated digital agency within the Cheil Network, announced the renewal of its annual digital, technology, and media mandate for MRF Tyres for the 12th consecutive year....
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Innovation is key to thriving; survival is relatively easy: Sahil Shah
Sahil Shah, President of Dentsu Creative, has built a leadership style centred on passion and authenticity. Starting his career as a writer and now leading one of India’s top creative agencies, Shah’s...
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Rubeena Singh departs from AnyMind Group
AnyMind Group has announced the departure of Rubeena Singh, who leaves the group on October 15, 2024. Starting from 2023, Singh was the Country Manager of India & MENA. Post her departure, the...
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C Com Digital wins HealZen's digital marketing & creative mandate
C Com Digital has won the mandate to manage the complete digital presence and creative services for HealZen Quantum Cure Private Ltd. The agency will be responsible for HealZen's website development,...
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GroupM unveils 'Top 100 Digital Stars of 2024' in partnership with Forbes India
GroupM has announced the third edition of the Top 100 Digital Stars List for 2024 curated by GroupM’s influencer and content marketing solution The Goat Agency, in partnership with Forbes India. This...
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54% of GenZ are likely to be online while in-store: Report
To separate fact from fiction and gain a deeper understanding of Gen Z, Snap Inc. partnered with Boston Consulting Group (BCG) to develop a report on Gen Z titled 'The $2 Trillion Opportunity I How Gen...
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The 5 Ps of Piggyback as a model for effective festive marketing
It's almost near the end of yet another fun year, every month is filled with festivals. From Navratri and Dussehra to Diwali, Christmas, and Newyear the festive spirit is back in action. The families...
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LinkedIn expands AI campaign creation with video options
LinkedIn has announced new advertising options aimed at capitalising on the rising popularity of video content on its platform, along with improvements to its automated campaign creation process....
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YouTube tests AI-powered reply suggestions for creators
YouTube has begun testing AI-powered reply suggestions to assist creators in engaging with their audiences more efficiently. The new feature offers editable, AI-generated comment replies tailored to...
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Wrap2Earn secures exclusive advertising rights for Cityflo Buses
Wrap2Earn, the cab branding company, has announced a partnership with Cityflo, a bus service offering home-to-office rides in Mumbai and Hyderabad. As part of this collaboration, Wrap2Earn has secured...
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Google revamps shopping experience with AI powered features
Google has launched a revamped version of its Shopping platform, enhanced with artificial intelligence (AI) to deliver a more personalised and efficient online shopping experience. The new 'Google...
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