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YouTube introduces 'Website Visits' goal for paid promotions
YouTube has rolled out a new feature designed to help content creators and brands drive traffic directly to their websites via paid promotions. The new 'Website Visits' goal, integrated within YouTube...
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Google faces global scrutiny as UK's CMA & DOJ allege ad tech monopoly
The UK’s Competition and Markets Authority (CMA) has provisionally concluded that Google is engaging in anti-competitive practices in the open-display advertising technology market. According to the...
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X appoints Angela Zepeda as Global Head of Marketing
Angela Zepeda has joined X (formerly Twitter) as the platform's new Global Head of Marketing. The appointment, announced by CEO Linda Yaccarino, marks a strategic move for the microblogging platform as...
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Suchismita Ganguli rejoins McCann Mumbai as EVP Account Management
Suchismita Ganguli has rejoined McCann Mumbai as Executive Vice President – Account Management. Ganguli brings over 20 years of experience in advertising, client-side marketing, and communications. She...
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Inside Tata Motors' marketing playbook
Tata Motors is a significant player in India’s commercial vehicle sector, offering a diverse portfolio that ranges from heavy-duty trucks used in the mining industry to last-mile delivery vehicles and...
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Shivam Dube becomes brand ambassador for Voods Lifestyle
Launched earlier this year, Voods Lifestyle has roped in Shivam Dube as its brand ambassador. The brand aims to scale new heights in the wearable electronic gadgetelectronic gadget market. Delighted...
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Havas Worldwide India boosts strategy team with three new appointments
Havas Worldwide India, the creative arm of Havas India, has further strengthened its strategy team with three key appointments. Dhananjoy Ray, Aniruddh Subramanian and Jahan Nargolwala have joined the...
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How far can reel-driven virality take movie marketing?
If you've stumbled upon a reel, while scrolling through your Instagram feed, featuring the song ‘Tauba Tauba’ before knowing which film it belonged to, you’re one of many. Even if your algorithm does...
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Asymmetrique bags Kirtilals's marketing mandate
Asymmetrique has been awarded the full-funnel, omnichannel marketing mandate for Kirtilals. This partnership aims to bolster Kirtilals' growth across channels in the Indian market. Asymmetrique secured...
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Shriram Finance announces Rahul Dravid as its brand ambassador
Shriram Finance announced the onboarding of former Captain and Head Coach of the Indian Cricket Team, Rahul Dravid, as its brand ambassador. Umesh Revankar, Executive Vice Chairman, of Shriram Finance...
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Hettich India’s latest campaign turns ordinary homes into magical experiences
Didn’t we all, as children, dream of having a bedroom that was nothing short of magical—spacious, stunning, and the perfect getaway from the chaos of school and playground squabbles? Now that we’re...
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WPP acquires New Commercial Arts
WPP announced that it has acquired New Commercial Arts (NCA), an independent creative and customer experience agency. NCA will join Ogilvy’s global creative network to further accelerate the agency’s...
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Pulse Candy launches AI microsite to create custom AI-generated images of Bappa
Pulse Candy launched its campaign Pulse Ganesh Mahotsav, a celebration that combines the essence of Ganesh Chaturthi with emerging AI technologies. In order to enhance brand awareness during this...
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Sunil Chhetri & Bhaichung Bhutia hunt for India's next football star in ISL's...
The 2024-25 edition of the Indian Super League (ISL) kicks off on September 13, 2024, with a much-anticipated clash between last season's finalists, Mohun Bagan Super Giant and Mumbai City FC. To...
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Brand campaigns that have raised awareness about suicide prevention
August 10th marks World Suicide Prevention Day, a critical moment for raising awareness about suicide prevention. In today’s fast-paced world, where the weight of responsibilities often isolates...
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IKEA’s new ad puts sleep essentials in the spotlight
India ranked as the second most sleep-deprived country in the world after Japan, is now being encouraged to prioritise better sleep with IKEA’s new campaign called ‘It’s Time to Sleep Beautifully.’ The...
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Building emotional brand connections through festive celebrations
In India, if you pick any letter from A to Z, there’s a festival waiting to be celebrated. Akshaya Tritiya, Baisakhi, Christmas, Diwali etc the list goes on! We don’t just celebrate festivals; we live...
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Snapchat tests limited public sharing for teens amid child safety scrutiny
Amid growing debates on age limits for social media, Snapchat is testing a feature allowing teens aged 16 and 17 to share content with a broader audience. However, it will not be fully public posting....
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YouTube rolls out 'Add Yours' stickers for shorts
YouTube is expanding its 'Add Yours' sticker for Shorts to all users after a successful trial with select participants over the past few months. The sticker encourages viewers to create their own...
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Ogilvy elevates Fiona Gordon to Global CEO of Advertising
Ogilvy announced that Fiona Gordon has been promoted to Global CEO of Advertising. In her new role, Gordon will be responsible for ensuring the creative network’s advertising, brand, and content...
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