Clik here to view.
Lauritz Knudsen Electrical and Automation announces L&K Saatchi & Saatchi...
Lauritz Knudsen Electrical and Automation, formerly known as L&T Switchgear, has partnered with L&K Saatchi & Saatchi, a part of Publicis Groupe India, as its new advertising agency. It has...
View ArticleClik here to view.
50-60% of our consumer-facing spending is on digital: McDonald’s India CMO
In 2004, McDonald’s India found itself at a crossroads. The global giant, famous for its Big Macs and fries, was navigating one of the most diverse and competitive food markets in the world. In a...
View ArticleClik here to view.
Omnicom Media Group agency PHD, announces Eileen Ooi as CEO, APAC
Omnicom Media Group agency PHD announced Eileen Ooi as CEO, Asia Pacific. With over 19 years of industry experience, Ooi was most recently CEO at OMG Malaysia. Prior to that, she spent four years with...
View ArticleClik here to view.
50% shoppers rely on influencer affiliate links: Report
Meesho released its ‘E-commerce Festive Forecast 2024’, this forecast will provide a detailed analysis of seller preparedness and insights into how consumers plan to shop during the upcoming festive...
View ArticleClik here to view.
JK Super Cement announces Jasprit Bumrah as brand ambassador
JK Super Cement announced Indian fast bowler Jasprit Bumrah as its new brand ambassador. Love Raghav, AVP & Head - Branding at JK Cement, shared his thoughts on the partnership, stating, “We are...
View ArticleClik here to view.
Skechers signs Indian cricketer Yastika Bhatia as brand ambassador
Skechers, announced the signing of Indian cricketer Yastika Bhatia as its newest brand ambassador for the Performance category in India. Bhatia will also appear in marketing campaigns supporting...
View ArticleClik here to view.
Brands crack jokes & puns to engage for Apple's 'Glowtime' event with creatives
Apple’s 'Glowtime' event has once again buzzed the tech world, showcasing a suite of new products, including the iPhone 16 series, Apple Watch Series 10, and a lineup of AirPods, featuring the AirPods...
View ArticleClik here to view.
Gujarat leads with a 20% share of radio ad volumes: TAM AdEx report
The first half of 2024 has witnessed significant changes in radio advertising, reflecting the evolving strategies of advertisers across India. A closer look at the TAM AdEx report provides insights...
View ArticleClik here to view.
Switzerland Tourism’s new ad shows Federer and Mikkelsen enjoying autumn
Switzerland Tourism's latest ad film ‘Falling for Autumn’ offers a playful look at the country’s often-overlooked autumn season, featuring Roger Federer, Switzerland’s tennis player and Mads Mikkelsen,...
View ArticleClik here to view.
Navigating influencer marketing in a regulated environment
Influencer marketing should be viewed in light of the developments that are happening in the country. In my opinion, 2 key developments are tectonically shaping the marketing landscape in the BFSI...
View ArticleClik here to view.
Communicating stories of furniture that add to festivities ft. IKEA’s Anna...
The home and interior market in India is experiencing significant growth, reaching approximately INR 2.4 trillion (US$ 29.5 billion) in 2023. Indoor living product segments lead the market, holding...
View ArticleClik here to view.
X to separate DMs from public posts in next major update
In a new move towards Elon Musk’s goal of transforming X (formerly Twitter) into an 'everything app', the platform is reportedly working on a plan to separate its direct messaging (DM) functions from...
View ArticleClik here to view.
SW Network bags digital mandate for MTR Foods International Business
SW Network, has been selected by MTR Foods International Business, the flagship brand of Orkla India Pvt. Ltd., to spearhead its social media strategy for its international operations. The win follows...
View ArticleClik here to view.
71% consumers intend to shop online this festive season : Report
As India gears up for the annual season of festivities, customers are enthusiastic for festive shopping upswing this year, reveals a study conducted by Ipsos Research Private Limited, commissioned by...
View ArticleClik here to view.
42 Attorneys General push for social media warning labels
A bipartisan group of 42 attorneys general, led by Bob Ferguson, sent a letter to congressional leaders. The letter demands congressional action to address the youth mental health crisis linked to...
View ArticleClik here to view.
Dyson announces Badshah as ambassador for OnTrac headphones
Dyson has announced Badshah as Dyson OnTrac headphones ambassador for India. This collaboration commences with the launch of the brand’s first high-fidelity, audio-only headphones. Known for his music...
View ArticleClik here to view.
Team Pumpkin's D2C Pro bags marketplace management mandate for Sereko
D2C Pro, an e-commerce and marketplace solutions vertical powered by Team PumpkinTeam Pumpkin, announced that it has bagged the marketplace management mandate for Sereko, India’s psychodermatology...
View ArticleClik here to view.
Brands engage consumers with innovative Ganesh Chaturthi experiential campaigns
Mumbai comes alive during Ganesh Chaturthi, with millions converging on the city's renowned temples and 'pandals' to partake in the vibrant and colourful celebrations. The festival is characterised by...
View ArticleClik here to view.
WhatsApp's new features to boost small businesses ahead of festive season
At the first WhatsApp Business Summit in India, the company announced several features and updates that will help businesses across the country build a presence, create in-chat experiences for their...
View ArticleClik here to view.
Greenpeace UK calls out a major FMCG brand for plastic pollution
Last week, Greenpeace activists took to the streets once again, shutting down the parent company of Dove, Unilever headquarters’ entrances. They locked themselves to barricades made to resemble...
View Article