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Experts foresee 15-20% rise in Ganesh Chaturthi AdSpends
Ganesh Chaturthi, the festival honouring Lord Ganesha, brings families and communities together in devotion and joy. Streets have already come alive with decorated mandaps, towering billboards, and...
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Brand building rises as 62% surge signals shift in B2B buying behaviour: Report
Dentsu published the study of B2B buying behaviour globally for the fourth consecutive year. The Superpowers Index includes over 14,000 individual buyer interviews and covers over 25,000 in-depth...
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Kanchan Achpal of SMOOR Chocolates on navigating the evolving food & beverage...
In this episode of Insights by Punctuate Inc., Saloni Surti engages in an open conversation with Kanchan Achpal, Chief Marketing Officer, SMOOR Chocolates. Titled "Marketing Chocolates: Creating...
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Onam campaigns of 2024 capture the journey of homecoming & nostalgia
Today marks the beginning of Onam and brands are rolling out campaigns that aim to capture the festival's essence through storytelling. This year, Zomato’s ad stands out by portraying the universal...
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GOAT’s marketing efforts rely on Vijay’s popularity and the genre’s mass-y...
Vijay’s much-awaited time-travel thriller The Greatest of All Time (or GOAT) has made its way to the big screen. Directed by Venkat Prabhu, stars Vijay in dual roles, alongside Prashanth, Prabhu Deva,...
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Zomato's Onam campaign captures the essence of cultural vibrancy
Zomato has launched its Onam campaign which captures the essence of family reunions, cultural vibrancy, and the joy of togetherness during one of Kerala's most cherished festivals. The campaign film...
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AdSpot: Kitkat, Nissan, BGMI and more
This week’s advertising landscape is abuzz with creativity and innovation, showcasing how brands struck a chord. From the Colosseum to the coffee-loving robot. Kith and Giorgio Armani have teamed up...
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Are trends the key to gain brand mileage on social media?
Trends reflect the human psyche. It is a mirror to cultural influences, technological advances, and personal motivations- all of which together, drive consumer behaviour. Which most people believe that...
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New Mexico sues Snapchat over alleged child exploitation & safety failures
In a recent development, Attorney General Raúl Torrez of New Mexico announced a lawsuit against Snap, Inc., accusing the company of endangering children through its platform, Snapchat. The lawsuit...
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Instagram introduces new features for DMs
Instagram is adding new drawing tools and stickers specifically for images shared in direct messages (DMs). Previously, these customisation features were only available for Stories and feed posts. This...
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Bluesky and Threads' user base surges after X’s ban in Brazil
Brazilian officials banned X earlier this month allegedly due to its failure to address harmful misinformation. The platform was ordered to suppress accounts challenging the legitimacy of the 2022...
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Logicloop bags digital marketing mandate for The Party Cafe
Logicloop has won the mandate for 'The Party Cafe(TPC), a brand division of Leo Ace Events Pvt. Ltd.' Securing the position as the brand’s digital arm, further to a multi-agency pitch, the brand has...
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LeadSquared & Admitad partner to enhance global reach and marketing
LeadSquared, a CRM and marketing automation platform, has partnered with Admitad, a global performance marketing provider, to expand its international presence and strengthen its partner network. This...
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Will OOH take a backseat this festive season?
As the festive season sweeps across India, cities come alive with celebrations. Streets are filled with people visiting pandals, shopping for gifts, and enjoying the vibrant atmosphere. For brands,...
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Acer India announces Janhvi Kapoor as brand ambassador
Acer announced Bollywood actress Janhvi Kapoor as the new brand ambassador for Acer India. Janhvi Kapoor will spearhead the brand’s campaign across multiple channels. As the face of Acer India, Kapoor...
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MiQ strengthens India leadership to accelerate growth
MiQ announced the appointment of Ribhu Mishra, as Associate Vice President, Revenue & Agency Partnerships, with additional focus on driving business operations for the West region. Mishra brings...
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Ganesh Chaturthi 2024 campaigns & creatives harness the power of storytelling...
Ganesh Chaturthi is a festival that brings with it vibrant celebrations, cultural significance, and a wave of innovative ad campaigns. One standout campaign this year comes from Parle G. In their...
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Tata Tea Gold's new ad film captures the nuances of Bengali culture
Tata Tea Gold’s latest ad, 'Khutkhutey Bengalis' glorifies the rich nuances of Bengali culture. The ad highlights the ‘Bengali way of living,’ rooted in their no-compromise attitude, especially when it...
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52.4% of companies embrace GenAI tools: Report
Botco.ai has released its annual report on the State of GenAI in Enterprise Marketing detailing how generative AI (GenAI) is reshaping marketing strategies across industries, findings point to a...
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The growing role of micro-influencers in festive marketing
As we approach the festive season, brands everywhere are gearing up to capture the attention of consumers who are ready to indulge, spend, and celebrate. In an era where consumers are bombarded with...
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