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Gameskraft appoints Bhumika Nirmal as Vice President of Marketing
Gameskraft, the online gaming company, has announcedĀ Bhumika Nirmal as Vice President of Marketing. The news was shared on the official LinkedIn page of Gameskraft. Nirmal also updated her LinkedIn...
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LinkedIn launches in-feed video carousel feature
LinkedIn has been introducing a new feature over the past few weeks, focusing on video content through in-feed carousels of video clips. These carousels offer a wide, side-scrolling view of video clips...
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AJAX Engineering appoints Gautam Eunny as CMO
AJAX Engineering has announcedĀ Gautam Eunny as Chief Marketing Officer (CMO). With 25 years of experience in Business Development, Strategy, Operations, and B2B Sales & Marketing, Eunnyās career...
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HT Media Group appoints Mani James as Business Head of Mosaic Digital Business
HT Media Group has appointed Mani James as the Business Head of their Mosaic Digital Business. James will be at the helm of various revenue streams namely Tech Circle, VCC Events and Training &...
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McCann Worldgroup announces Ankit Vohra as National Planning Director
McCann Worldgroup has announced Ankit Vohra as National Planning Director.Ā Vohra rejoined in September 2022 as Head of Planning, marking his return to the company after serving as Associate Vice...
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EaseMyTrip ropes in Jacqueline Fernandez as brand ambassador
EaseMyTrip.com has roped in Jacqueline Fernandez as its brand ambassador. This strategic partnership is part of a long-term strategy to boost EaseMyTrip's brand presence and attract new customers and...
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Spotify India partners with Amplified Intelligence to track ad attention
Spotify India and Amplified Intelligence, which focuses on accurate attention measurement, have shared findings from their research that determine attention benchmarks and norms across the audio...
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GEC Ad volumes dips by 6% in H1 2024: TAM AdEx report
In the first half of 2024, advertising on General Entertainment Channels (GEC) in India experienced notable dip, as per theĀ TAM AdEx report. The report highlights changes in advertising volumes, top...
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Nearly 49% of customer support teams seek Gen AI for human-like...
Recently, Kapture CX conducted an online survey to identify and understand the increasing demand for advanced self-service options and the evolving preferences within the customer support segment. Ā In...
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Perplexity AI to introduce advertising on its AI search platform
Perplexity AI, an artificial intelligence-powered search platform backed by Nvidia and Amazon founder Jeff Bezos, announced on Thursday that it plans to introduce advertising on its platform by the...
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AdSpot: Urban Company, Finn, ZEE TV, Gap, and more
This weekās AdSpot features a bunch of intriguing campaigns from around the world. The ad world in the last few days witnessed a plethora of campaigns being launched, some hit-and-miss while some...
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MIB recommends SDC exemptions for ASCI members, print & startups
The Ministry of Information and Broadcasting (MIB) has lodged an affidavit with the Supreme Court requesting that advertising agencies be exempted and that programmatic ads, online ads and...
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Dark Patterns: A shadow over consumer trust and experience
When consumer apps first emerged, they promised ease of use. But with rampant dark patterns, consumers now have to wonder if they are being taken for an online ride. As AI chatbots become the first...
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Threads tests 24-hours disappearing posts
After being spotted in testing back in June, Threads has now launched a live test of disappearing posts with selected users, aiming to boost engagement and interaction on its platform, which serves as...
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Verified organizations can now get new analytic tools on X
Late last week, X introduced a significant update to its analytics features for Verified Organizations, enhancing users' ability to analyze keyword and topic trends within the platform. The new...
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Telegram CEO Pavel Durov arrested over criminal activity allegations
On Saturday morning, Telegram CEO Pavel Durov was arrestedĀ at the Bourget airport, ParisĀ as part of a broader investigation into the platform's role in facilitating criminal activities through its...
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Social Beat wins digital mandate for Cialfo
Cialfo, has assigned its digital mandate to Social Beat. The agency will focus on increasing lead inflow through LinkedIn campaigns and improving organic ranking via comprehensive SEO strategies....
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#SS30Under30: Exploring the nomination categories
Taking on the mission of recognizing young talent that has excelled in demonstrating exceptional diligence and transforming the social media marketing landscape, Social Samosa is back with the sixth...
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Siyaram's ropes in Ranbir Kapoor as brand ambassador
Siyaram's, an Indian manufacturer of premium suiting and shirting fabrics, has announced Bollywood actor Ranbir Kapoor as its new brand ambassador. This collaboration aims to enhance the brand's appeal...
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Reid & Taylor Apparel announces Eggfirst as its AOR
Reid & Taylor Apparel has selected Eggfirst as its creative, digital, media, and production agency. Following a competitive pitch process, Eggfirst will assist Reid & Taylor Apparel in...
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