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Tata Motors tops customer experience rankings: X Index 2024 India report
Indian customers have undergone an evolution in preferences that help differentiate brands for them. While brands that persist in operating under the previous paradigm have been caught off guard, some...
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Case Study: How EMotorad leveraged Dhoni's fanbase and a viral meme to reach...
To authentically connect with Gen Z consumers in India, E-motorad combined a viral meme and one of the most loved Indian cricketers to go viral. Recognizing the importance of digital presence and...
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Meta to allow alcohol and real money gaming ads in India
Meta has announced that starting on the 27th of August, businesses in APAC (Asia Pacific) and LATAM (Latin America) will be allowed to advertise alcohol and real money gambling on their platforms....
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Grapes Worldwide enters International market, opens first office in UK
Grapes Worldwide has announced its strategic expansion into the UK market, marking its first international foray with a new office in London. Launched in 2015, the agency has grown domestically at a...
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Swiss Beauty onboards Vidushi Goyal as CMO
Swiss Beauty has announced the appointment of Vidushi Goyal as its Chief Marketing Officer (CMO). She will lead the overall marketing strategy for all Swiss Beauty brands, including Swiss Beauty Craze...
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SW Network appoints Alin Choubey as Business Head, Delhi
Advertising and marketing agency SW Network has announced Alin Choubey as the new business head of its Delhi office. Choubey will lead the agency’s strategic initiatives and operations at the Delhi...
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Joy Personal Care ropes in Medha Shankr as brand ambassador
Joy Personal Care, announced Medha Shankr, as its new brand ambassador. Known for her roles that celebrate determination, femininity, and simplicity, Shankr represents today’s young women. Her...
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Indian brands lead the gen AI adoption race: Adobe report
Adobe released its Digital Trends 2024 Asia Pacific and Japan (APJ) report indicating how Indian brands are embracing the rise of generative AI. Brands all over the Asia Pacific and Japan region are...
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Steady monsoon lifts rural demand and brings festive optimism in FMCG
The Indian Meteorological Department (IMD)’s prediction for above-normal rainfall across India during the monsoon season, i.e. June to September 2024 came as a silver lining for the fast-moving...
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Sheetal Vanwari named new CMO of Awfis Space Solutions
Flexible workspace provider Awfis Space Solutions has named Sheetal Vanwari, as the new Chief Marketing Officer (CMO). In her new role, Vanwari will lead the company’s marketing strategies and...
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Introducing The Pulse Magazine: Superwomen edition
Despite limited resources and facing manifold challenges, some women have shattered traditional barriers and made monumental strides in advertising and marketing. These ‘superwomen’ are not just...
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Swati Bhattacharya joins GCPL’s Lightbox Creative Lab as Global Head
After a brief hiatus of about five months, Swati Bhattacharya, Former Creative Chairperson of FCB India, is set to join Godrej Consumer Products Limited as the Global Head of Lightbox Creative Lab,...
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Brands join the viral 'Nobody Will Remember' meme craze with clever creatives
The "Nobody will remember your salary" meme is blowing up once again on the internet. The viral meme has caught the attention of brands worldwide and Indian brands are having the most fun. It starts...
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76% of Indian consumers to boost open internet usage, driving ad spend...
New research from The Trade Desk shows young Indian consumers are increasingly gravitating towards the open internet. Nearly eight in 10 users surveyed have increased their time on the open internet,...
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Shortcuts didn’t get anyone anywhere decades ago, they still won’t: Pallavi...
When it comes to creative minds who truly embody their work, Pallavi Chakravarti is a name that consistently stands out. Starting her career as a copywriter at Saatchi & Saatchi, Pallavi has since...
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Akshat Arora of Tim Hortons on his journey to market coffee in India
In the second episode of Insights by Punctuate Inc., Saloni Surti engages in an open conversation with Akshat Arora, the Head of Marketing and Product at Tim Hortons India. Titled "Marketing Coffee:...
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Meta clarifies confusion regarding alcohol and gambling ads
On Thursday, Meta addressed the confusion surrounding its WhatsApp business messaging policy update, which caused concern due to the inclusion of alcohol and gambling ads—both prohibited in India. The...
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Threads to introduce ads soon, Meta starts groundwork
Meta is preparing to introduce ads on its Threads platform by late 2024, despite the current lack of monetisation features. According to Tech Crunch, the company is in talks with advertisers about...
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Coca Cola India appoints Greishma Singh as VP - Marketing
Coca-Cola India Southwest Asia (INSWA) Operating Unit (OU) announced Greishma Singh as Vice President of Marketing effective Sept 1, 2024. She was most recently Vice President of Customer and...
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Challenges of creating a new category in India ft. Aakash Vaghela of Evocus
In an era where consumers are increasingly health-conscious and discerning about their choices, the beverage industry has witnessed a significant shift towards products that offer more than just...
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