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Snapchat rolls out updates to its ad tools and creative options
Snapchat reported an 85% increase in SMB advertisers on its platform in April which also fueled a significant rise in ad revenue during the first half of the year. Leading to this success, the tech...
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X continues to display its ads alongside harmful content
A new report indicates that X continues to display ads next to harmful or offensive content, particularly in the context of controversial commentary about the recent race riots in the United Kingdom...
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HOWL Digital secures BSE Ltd's digital marketing mandate
HOWL Digital, a digital marketing agency has announced that it has been awarded the digital marketing mandate for BSE Ltd., Asia’s oldest stock exchange, with a legacy spanning 150 years. Following a...
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Mithila Palkar becomes the brand ambassador for Juleo
Mithila Palkar has adorned the role of brand ambassador for Juleo, an Exclusive Singles Club. Known for her poised and elegant personality and youthful characters in Little Things and The Girl in the...
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Raksha Bandhan brand creatives 2024 evoke banter, humour and nostalgia
Siblings are our first companions, the ones who heard our first secrets and the ones with whom we shared our first laughter. From childhood mischief to adult conversations, our siblings are the ones...
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IPL 2023 revenue soared 78% as BCCI saw recorded ₹5,120 crore surplus
The Board of Control for Cricket in India (BCCI) reported a surplus of ₹5,120 crore from the Indian Premier League (IPL) 2023, marking a significant 116% increase compared to ₹2,367 crore from IPL...
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Garnier India onboards Vedang Raina as brand ambassador
Garnier has unveiled the onboarding of Vedang Raina as its newest brand ambassador. As the new brand ambassador, Raina will represent Garnier India, embodying the intersection of science and skincare...
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Challenges for FMCG brands on E-Com platforms
The e-commerce landscape is a fierce battleground where brands battle for ultimate glory, place on the top of the digital shelf and be the preferred choice of customers. Brands need to gear up with...
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Google faces renewed class action over chrome data collection
Google is set to face a class action lawsuit accusing it of collecting users' data via Chrome without their consent. As reported by The Verge, on Tuesday, a federal appeals court overturned a December...
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HGS Interactive wins the e-commerce launch mandate for Streax Craft
HGS Interactive, a Mumbai-based digital marketing agency and part of tech-led CX company Hinduja Global Solutions has secured the e-commerce launch mandate for Streax Craft, an upcoming sub-brand for...
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Understanding emotions that strengthen monsoon marketing
The first drop of rain hitting the parched Earth, the aroma of pakoras frying in the kitchen, and the feel of a warm blanket on a rainy day — the monsoon in India is more than just a season; it’s an...
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Interactive Avenues bags the creative and media mandate for Super League Kerala
Interactive Avenues has bagged the creative and media mandate for Super League Kerala (SLK). The agency will craft SLK’s brand identity, and will be responsible for their social media presence, TVCs,...
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Instagram trials new profile cards for creators
Instagram is testing new profile cards with selected creators, offering a fresh way to spotlight their profiles and showcase their content. Post by @goldiecylon View on Threads As highlighted by...
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X rolls out advanced management tools for verified organizations
After introducing advanced analytics to Premium subscribers earlier this month, X is now aiming to offer managers of Verified Organizations additional tools to enhance and monitor their in-app...
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GRM Overseas welcomes Salman Khan as brand ambassador
GRM Overseas has announced the signing of Salman Khan as its brand ambassador for its Basmati Rice and Wheat Flour (Atta). Salman Khan's popularity, among people across GRM’s target market geographies...
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Aditya Singh of Motilal Oswal AMC on marketing evolution in BFSI
In this episode of Insights by Punctuate Inc., Saloni Surti engages in a candid conversation with Aditya Singh, VP - Marketing, Motilal Oswal AMC. Titled ‘BFSI Marketing: Going beyond disclaimers,’ the...
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Smartphones are the preferred device for 97% Indian OTT viewers: Report
Ormax Media has released the latest edition of The Ormax OTT Audience Report: 2024. Based on a sample size of 12,000 across urban and rural India, the research was conducted in June and July of 2024....
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Trade Desk and PubMatic Lead adtech growth as CTV adoption soars: report
In a promising sign for the global adtech industry, leading players Trade Desk and PubMatic have posted an average year-over-year (YoY) revenue growth of 16.0% in developed markets (DM), with Trade...
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Art-E bags the marketing mandate for Firefox cycles
Creative, Media and MarTech agency, Art-E Mediatech announced its latest collaboration with Firefox Cycles. As a part of the mandate, Art-E will be responsible for developing and executing a...
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Cristos Wafers captures the joy of chilling in its latest campaign
Who doesn’t enjoy a snack break during a hectic workday or indulging in a cheat day from our diets? With the increase in mental stress, the need to unwind and relax has only grown stronger. Embracing...
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