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Low awareness among Indians about generations’ labels & their own cohort:...
The Ipsos Generations Report 2024 reveals that many Indians lack awareness of generational labels and are unsure of which generation they belong to. The report highlights the potential business...
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Independence Day campaigns 2024 highlight India's unity, progress & strength
Independence Day is more than just a date on the calendar—it's a reminder of the sacrifices and dreams that built our nation. As we raise the tricolour high, we must remember all that our ancestors...
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X expands passkey feature to Android after iOS rollout
X, formerly known as Twitter, has announced the introduction of passkey support for Android users, following its earlier rollout for iOS users in April. Passkeys offer a more secure login method by...
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Instagram tests new location-based map feature, mirroring Snap Map
Instagram has begun testing a new feature that closely resembles Snap Map. This feature allows users to share text and video updates on a map based on their location, with the map being visible to...
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Threads unveils multi-draft support, user insights and desktop tweaks
Meta's Threads has unveiled several new features, including the ability to save up to 100 drafts, rearrange columns on the desktop interface, and access audience insights. CEO Mark Zuckerberg also...
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YouTube to test three new features for its premium users
YouTube's new sleep timer feature, which was being developed in June, is now live as an experiment and is joined by two other new features aimed at enhancing the user experience. In a recent blog post,...
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It's the people who set us apart: Aalap Desai reflects on tgthr’s first year
The core of the agency ‘tgthr’, began with Aalap Desai, after his departure from Dentsu Creative. Formed with a group of seasoned advertising professionals like Rahul Vengalil, CEO & Co-founder,...
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The House of Mcdowell’s Soda takes Friendship Day celebration to next level...
Friends: the few people with whom we share few of our life’s greatest ups and downs with, the ones who are there to listen to our rants, even at 3 AM. While we celebrate all other relationships in our...
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Timeless Raksha Bandhan campaigns that celebrate sibling bonds
Siblings can be both our closest allies and our occasional rivals. They support us, sometimes argue with us, and are there for us through various ups and downs — whether it’s standing up for us or...
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Rajesh Upadhyay elevated to Executive President at Jagran New Media
The Jagran Group's digital arm, Jagran New Media, has elevated Rajesh Upadhyay to the role of Executive President. In his new capacity, he will oversee the editorial team for News and Info as...
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Spotify elevates Dinesh Kumar S to Marketing Regionalization Lead for SAMEA
Spotify has elevated Dinesh Kumar S to the role of Marketing Regionalization Lead for SAMEA (South Asia, Middle East, and Africa). Kumar made the news official in a LinkedIn post. His post read, "I’m...
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Sujata and Taniya Biswas's journey from sisterhood to Suta
In a world where fleeting fashion trends often overshadow timeless traditions, Sujata Biswas and Taniya Biswas, the heart and soul behind Suta, are crafting a beautiful homage to a classic symbol of...
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AdSpot: KitKat, Apple, Air New Zealand, WD-40, Axis Bank and more
Every week, a flood of new ads hit the market, but only a handful manage to capture our attention. Social Samosa’s AdSpot sifts through all the noise, highlighting these standout campaigns....
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Brands celebrate mischievous sibling bonds in Raksha Bandhan campaigns
Raksha Bandhan, the festival that honors the sacred bond between siblings, goes beyond the ritual of tying colorful threads; it’s a celebration of the joyous chaos that only brothers and sisters can...
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Case Study: How OPPO India’s campaign used a life-sized CGI model to garner...
OPPO India recently launched its latest campaign for the all-new OPPO Reno12 Series, #YourEverydayAICompanion, featuring the series’ brand ambassador Ranbir Kapoor and a life-sized CGI model - the OPPO...
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Dentsu BX expands footprint to India
dentsu has announced the launch of its Business Transformation Practice, Dentsu BX, in India. Narayan Devanathan will lead the new practice, adding to his existing role as President & Chief...
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Tata Digital elevates Mahalakshmi Iyer to Director - Brand Marketing
Tata Digital has elevated Mahalakshmi Iyer to the position of Director of Brand Marketing. Previously, she served as Associate Director of Brand Marketing at the company. Announcing her promotion on...
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Tempest wins IAA/Rotary Autism awareness contest
The entry from Tempest Advertising for the cause-related campaign to create awareness about Autism has been selected as the winning campaign by the jury consisting of Anupama Ramaswamy, Jt. M.D. and...
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BFSI is gearing up for festive season with digital-heavy AdEx
As the festive season dawns upon India, brands rush to put their strategies and plans in place. The last quarter of the year is not just a time for celebration; it is also a critical period for...
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Govt open to revisiting Broadcasting Services Bill after consultations
On Monday, Information and Broadcasting (I&B) Minister Ashwini Vaishnaw said that the government is open to discussing and considering a broadcasting regulation law. He emphasised that any decision...
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