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100 Sports Management Pvt Ltd. acquires broadcasting rights for Paris 2024...
100 Sports Management Private Limited has announced that it has been awarded the exclusive broadcasting and digital media rights for the Paris 2024 Paralympic Games in India. “This is more than just a...
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Support Athletes Beyond Olympics: An Open Letter to Brands
Dear Brands, The Paris Olympics officially ended with India's medal tally reaching six, and the Paralympics will soon begin, where several Indian athletes will show their prowess. As we witnessed our...
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FCB Kinnect appoints Sumera Dewan as Executive Vice President- North
Sumera Dewan, formerly President at Punt Creative, will now spearhead FCB Kinnect’s strategic growth in the North region. She will oversee the office, managing over 100 Kinnectors, and will be...
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YouTube to merge Shorts and long-form videos into a single feed
With Shorts generating 70 billion views daily, YouTube aims to explore ways to maximise viewership across all content types. The platform is looking to leverage on the popularity of Shorts by...
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VAHDAM India appoints Akanksha Srivastava Byrnes as SVP of Marketing
VAHDAM India has appointed Akanksha Srivastava Byrnes as Senior Vice President of Marketing. Based in New York, United States, Byrnes will be responsible for spearheading overall brand-building, global...
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Learning from Liberty Shoes’ iconic Independence Day campaign to go beyond...
If you actively try to think, there are a few Independence Day campaigns that memory would serve. Most of these belong to the 90s or 2000s. When one thinks of the last decade, a fiery, rhythmical voice...
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I&B ministry extends its feedback deadline for the Broadcasting Services Bill
The Ministry of Information and Broadcasting has extended the deadline for feedback on the draft Broadcasting Services (Regulation) Bill to October 15. This extension allows for more comprehensive...
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Tata Tea Premium & Independence Day: Celebrating regional heritage with...
India, as a country, has seen many milestones in its post-Independence era. For example, Haryana is home to some of the top sporting professionals and in 2010, 22 of India’s 38 gold medals at the...
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Leo Burnett India elevates Sonal Chhajerh and Pravin Sutar to NCDs
Leo Burnett India, part of Publicis Groupe India, has announced the elevation of Sonal Chhajerh and Pravin Sutar as National Creative Directors. In their previous roles with the agency, Sonal was...
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Meta enhances Business Suite with new multi-profile management capability
Meta is introducing an update to the Meta Business Suite (also known as "Creator Studio" or "Business Manager") that allows users to connect up to 10 profiles to their account. This update makes it...
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Social Panga bags the digital marketing mandate for DealShare
Social Panga has been appointed as the social media marketing agency for DealShare. The mandate dictates the creation of sales-led and brand-led campaigns to help DealShare leverage the digital space...
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SC closes contempt case against Patanjali's Ramdev & Balkrishna over...
The Supreme Court has closed the contempt case against Baba Ramdev and Acharya Balkrishna after they agreed to stop issuing misleading advertisements for Patanjali Ayurved products. The case originated...
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Hero Motocorp unveils its first-ever Premia store in New Delhi
Hero MotoCorp has announced the recent opening of its first-ever ‘Premia’ store in New Delhi. While eight of Hero MotoCorp's latest models are available at the Hero Premia store, it's set to be an...
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Reddit introduces new updates to its agency partner program
Reddit has introduced an update to its agency partner program, where approved partners will receive new badges to display in their communications. This update is part of Reddit's broader effort to...
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YouTube enhances live stream engagement with AI chat summaries and...
YouTube has shared new details about its ongoing test of AI-generated live chat summaries, and is expanding features to boost engagement and subscriptions. The AI chat summaries, initially tested on...
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X to roll out advanced analytics for its premium subscribers
X has launched its revamped Audience Insights tab for X Premium users, featuring a variety of new elements, including details on your audience's age, gender, and country of origin, among other...
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Creative heads share their favourite Independence Day campaigns of all time
For the 75th Independence Day, Google India launched a campaign titled ‘The Hero - A Tribute to Freedom Fighters,’ a moving tribute to the unsung heroes who shaped our nation’s destiny. Voiced by Veer...
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Stree 2 promotions invoke old spells from the marketing playbook
The much-awaited sequel to the 2018 horror comedy film, Stree, hits theatres on 15th August. The fifth instalment in the Maddock Supernatural Universe, it features Shraddha Kapoor, Rajkummar Rao,...
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26% difference in consumer uptake of offers online vs offline: Report
Kantar launches ‘Uncovering Consumer Decision Making in Digital Commerce’ a comprehensive report collating multiple studies done across various categories, to help marketers formulate winning...
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GroupM elevates Ajay Mehta and Arun Varghese
GroupM has elevated Arun Varghese to National head - Emerging tech and Experiential marketing (WM/MOT) and Ajay Mehta to Head - Branded Content & Creative Services. Prior to this elevation,...
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