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Brands hail Neeraj Chopra for winning India's first Silver at Paris Olympics...
At the Paris Olympics 2024, Neeraj Chopra once again made India proud by securing a silver medal with a phenomenal throw of 89.45 meters. His achievement wasn't just a victory; it was a testament to...
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A dash of zest and unlimited jests: The secret of Sprite’s Joke in Bottle...
Laughter has a magical quality, it can turn a bad day into a good one, a boring gathering into a comedy club or an awkward silence into shared chuckles. Understanding that a good laugh is sometimes the...
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GCPL's Q1 FY25 ad spend increases by 3.2%
Godrej Consumer Products Ltd. (GCPL) reported a 3.2% increase in advertising and publicity expenses, reaching ₹330.82 crore in Q1 FY25, compared to ₹320.39 crore in the previous year. The company also...
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GARM to shut down after Elon Musk’s X sues over boycott allegations
Advertising group, the Global Alliance for Responsible Media (GARM), announced it would shut down after being sued by Elon Musk’s X (formerly Twitter). The lawsuit, filed by X, accused GARM of...
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Instagram expands Carousel feature to 20 frames
Instagram has increased the capacity of its carousel posts, now allowing users to include up to 20 photos or videos in a single update. This marks a significant expansion from the previous 10-frame...
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News genre ad volumes up 5% in Jan-Jun’24: Report
TAM AdEx has monitored 600+ TV channels to understand the News advertising trends in comparison to the previous half-yearly period Jan-Jun, top spenders and channel genres. The advertising landscape...
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Paris Olympics: A prime opportunity for brands to shine
India's medal count at the Paris Olympics has reached five, comprising four bronze and one silver. Manu Bhaker kickstarted the tally with a bronze in the women’s 10m Air Pistol event and secured...
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Fundamental wins WeWork's creative mandate
Fundamental has bagged the creative mandate for WeWork. Sources close to the agency confirmed that it will be working on the brand's upcoming campaign. WeWork has previously worked with FCB Ulka on...
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Disney to crack down on password sharing in September
Starting this September, Disney Plus will stop allowing users to share their passwords with people outside their households. Disney CEO Bob Iger announced this during an earnings call, signalling that...
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Baseline Ventures’ Ramakrishnan R calls out brands for abandoning athletes...
India's overall performance at the Paris Olympics 2024 has been lackluster and in a few cases, unfortunate, marked by several near-misses and setbacks, such as Vinesh Phogat's disqualification and...
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AdSpot: Teamwork.com, Greenpeace, Colgate Maxfresh, BELLAVITA and more
The screens we engage with every week see hundreds of ads trying to grab our attention. Most of them blend in the background; however, very few exceptional ones stand out to grab our interest. Social...
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Case Study: How Crocs leveraged monsoon to encourage unfiltered...
In an effort to authentically connect with Gen Z consumers in India, Crocs executed the ‘Splash Your Style’ campaign with a multi-faceted approach designed to engage the audience across various touch...
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Tonic Worldwide bags digital mandate for Greenply
Following a competitive multi-agency pitch, Tonic Worldwide has been awarded the digital mandate for Greenply. Tonic Worldwide will serve as the digital partner for Greenply with a goal to amplify the...
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Snapchat simplifies ad campaign creation with streamlined objectives
Snapchat has revamped its Ads Manager platform to simplify the campaign creation process, notably by reducing the number of steps needed to set campaign objectives. The platform has condensed its...
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EssenceMediacom wins the integrated media mandate for Bambino Pasta Foods...
EssenceMediacom, GroupM’s media agency, has won the integrated media mandate for Bambino Pasta Foods. EssenceMediacom will deliver a full-funnel media solutions to engage new-age consumers and...
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Himalaya PartySmart ropes in Aditya Roy Kapur as its brand ambassador
Himalaya PartySmart has roped in Aditya Roy Kapur as its official brand ambassador. With this partnership, the brand aims to reach a wider set of consumers and promote wellness and responsible social...
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Roommates or LFFs? Tide’s Superior Clean brings Gen Z closer
Tide's #LFFs campaign speaks directly to Gen Z, who are currently at a transformative stage in life, transitioning from familiar environments to new cities, and forging new bonds in shared living...
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Indian Government to develop a unified system for misleading ad complaints
The Indian government is planning to introduce a unified system for managing consumer complaints related to misleading advertisements, according to a Mint report. At present, complaints are directed to...
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Experts call for a fresh approach in Independence Day campaigns
Back in 1988, when ‘Mile Sur Mera Tumhara’ first graced our screens, it was more than just a campaign; it became the heartbeat of a nation yearning for unity. This soul-stirring anthem brought together...
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Independence Day campaigns over the years: Celebrating Unity, Freedom & Culture
Mahatma Gandhi once said, “A nation’s culture resides in the hearts and in the soul of its people.” This sentiment is seen in the Independence Day campaigns in India which reflect a sense of national...
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