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Apollo Tyres faces backlash for using PR Sreejesh’s image
Tuhin Mishra, managing director and co-founder of Baseline Ventures, has criticized Apollo Tyres for using the image of Indian hockey goalkeeper Parattu Raveendran Sreejesh without permission. Mishra...
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Instagram updates its metrics; urges creators to prioritise reach
Instagram metrics are shifting, as IG encourages creators to prioritise reach over the traditional metrics of followers and likes. For several months, Instagram chief Adam Mosseri has been trying to...
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Jiten Mahendra joins Shoppers Stop as CMO & Customer Care Associate
Shoppers Stop has appointed Jiten Mahendra as the new Chief Marketing Officer and Customer Care Associate. Mahendra took to LinkedIn to announce the news. Before joining Shoppers Stop, Mahendra was...
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Manish Bhatnagar joins BEI Confluence as Director of Digital Services
BEI Confluence has made a strategic addition to its leadership team with the appointment of Manish Bhatnagar as Director - Digital Services from August 5, 2024. Bhatnagar is a seasoned strategic...
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Adobe unveils Gen-AI Journey Optimizer for enhanced B2B sales & marketing
Adobe has announced the general availability of Adobe Journey Optimizer (AJO) B2B Edition. For businesses that sell to other businesses, this offering will activate generative AI to help them engage...
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Brand Street Integrated appoints Siddharth Mishra as Business Director for...
Brand Street Integrated has announced its expansion into Gujarat. With this, the company has also announced the appointment of Siddharth Mishra as the new Business Director (West). This move...
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IPG Mediabrands opens a global centre in Pune
IPG Mediabrands, the media holding company within Interpublic Group (NYSE: IPG), today announced the opening of its new global centre office at the International Tech Park, Kharadi, Pune India. In a...
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Case Study: How BGMI's regional ads used pop culture and humour to...
BGMI tapped into the film fandom and popular culture of South India to resonate deeply with the local audience, embedding itself into the cultural zeitgeist and reaching over 120 million users. Here's...
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Sonal Kabi joins Amazon Prime Video as Director and Head - Marketing
Sonal Kabi has rejoined Amazon Prime Video India as the Director and Head - Marketing, marking her second tenure with the company. Kabi's return follows a one-year role as Director - Marketing at...
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Mankind Pharma elevates Joy Chatterjee to Vice President - Sales & Marketing
Joy Chatterjee has been promoted to Vice President of Sales and Marketing at Mankind Pharma. Previously, he served as the Associate Vice President. Chatterjee has been with the company for over 18...
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Decoding the broadcasting bill
At the recent 'All About Music' event, a panel of experts gathered to discuss and analyse the potential effects of the draft Broadcasting Bill on the music industry. The discussion offered insights...
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Can Threads become an important medium for advertisers?
It’s been a year since the social platform Threads completed its entry into the technology space. Initially introduced as an alternative for X (formerly Twitter), Threads now has up to 200 million...
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YouTube unveils new Ad formats
YouTube has introduced several new ad formats aimed at enhancing user engagement. The new formats include Pause Ads, Branded QR Codes, and Stickers for Connected TV (CTV) and Shorts. Pause Ads will...
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Oktobuzz bags the digital marketing mandate for Vithoba Health Care
Vithoba Health Care has given its digital marketing and social media business to Oktobuzz. Oktobuzz will work on improving Vithoba Health Care’s overall online presence through data-led digital...
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Tier 4+ users emerge as top repeat e-commerce shoppers: report
Meesho has released the first edition of its Smart Shopper Report, offering a comprehensive analysis of the country’s dynamic online shopping trends in H1 2024. This report explores the changing habits...
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LinkedIn’s sponsored newsletter feature to include user-generated newsletters
LinkedIn is expanding its sponsored newsletter feature to include user-generated newsletters. This means that brands can now sponsor newsletters created by individual users, not just those published by...
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X expands ad-free experience for Premium+ users amid revenue shift
As Elon Musk challenges the wider advertising industry, X (formerly Twitter) is offering users the option to bypass ads entirely through its most expensive subscription, X Premium+. While ad-free...
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The Advertising Club launches the TAC Academy
As an industry body representing the interests of professionals in the marketing, advertising and media world, the Ad Club is keen to empower individuals through curated and cutting-edge qualifications...
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BCCI is looking for a General Manager (Marketing)
The Board of Control for Cricket in India (BCCI) invites applications for the post of General Manager Marketing (GM Marketing).The GM Marketing will be responsible for developing and implementing the...
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All advertising should be entertaining: Mukund Olety of VML India
The great Indian festive season is around the corner. One of the biggest festivals of this season is Navratri, a time when the country decks up to celebrate dance and music, including Garba and Dandiya...
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