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Building a brand in a field of giants ft. Akasa Air’s Belson Coutinho
Akasa Air, the airline which was founded in 2022, celebrates its second anniversary this month. Within 24 months, the airline expanded its fleet to 24 aircraft, covering 22 destinations across India,...
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Will X get sidelined as advertisers prioritise brand safety and reputation?
A couple of weeks ago, the ever-controversial Elon Musk declared ‘war’ against advertisers and filed a lawsuit accusing a coalition of advertisers of antitrust violations. The lawsuit alleges that the...
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Canva's new ads bring back historical figures to solve modern-day problems
As an extension to their first campaign in India 'Dil se, design tak', Canva is back with a quirky new series of 12 short films titled 'Hysterical Historical Cafe.' Each of these 30 to 45-second ads...
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Janmashtami brand creatives 2024 capture the joy of friendship & Dahi Handi fun
Janmashtami is here, and brands are seizing the opportunity to churn out their creativity! This year, Amul and Blinkit teamed up to create a poster featuring the iconic Amul Girl in her colourful...
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Agency Feature: Everything you need to know about Stratedgy
Who are we? Design without strategy is mere decoration. At Stratedgy, we guarantee that the brands we create encounter minimal barriers, develop a strong following, and earn admiration from their...
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Rohin Desai rejoins Madison media as CCO - Media Buying
Madison Media, a unit of Madison World, has announced the appointment of Rohin Desai as the Chief Client Officer – Media Buying. He will be reporting to Vinay Hegde, CEO – Investments, Madison Media....
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Case Study: How Savana's viral Re. 1 campaign pushed its app store rankings
Fashion platform Savana, with its latest initiative, the #SavanaLimitless campaign, combined retail and social responsibility. Aiming to support the education of under-resourced children in India,...
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Zomato gifts a mural to Indian hockey goalkeeper PR Sreejesh
As Indian hockey goalkeeper PR Sreejesh announces his retirement after an illustrious 18-year-long career, Zomato decided to pay a touching tribute. A mural was unveiled by Zomato in Sreejesh's...
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Conran Design Mumbai rebrands Adani Capital & Home Finance
Conran Design Mumbai has executed the rebranding effort of Adani Capital and Adani Housing Finance to Tyger Capital & Tyger Home Finance. The rebranding follows Bain Capital’s acquisition of Adani...
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Reliance Retail & Clarks conclude 2-year joint venture
Reliance Retail and British shoemaker Clarks have called it quits on their two-year-old joint venture, according to Business Standard. The decision to terminate the partnership was reportedly due to...
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Chitale Bandhu’s latest campaign taps into nostalgia to celebrate unlikely...
Chitale Bandhu, the brand known for its Bakarwadi, has launched a heartwarming new campaign film titled 'Chaha, Bakarwadi aani Toh' which translates to 'Tea, Bakarwadi, and Him.' The campaign marks a...
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How can brands move away from the tag of being opportunistic this Paralympics?
It has only been a couple of weeks since the Paris Olympic Games 2024 have concluded. It turned out to be a not-so-desirable affair for India–there was a level of misfortune involved, granted. There...
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The special bond between Fevicol and Janmashtami
When it comes to iconic Dahi Handi ads, one that instantly springs to mind for many is Fevicol's memorable 2016 campaign. Known for its clever and humorous take on traditional celebrations, this ad...
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Meta introduces new labels to business chats in Messenger
Meta is introducing new in-stream labels to clarify its data collection process within business chats on Messenger. These labels will distinguish between business and personal interactions, helping...
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How Amul’s celebration of Janmashtami has evolved over the years
If there’s one brand known to engage deeply in festive marketing, it’s Amul. Even more so when it comes to Janmashtami. Amul has consistently showcased its strong connection to Indian culture through...
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Prabhakar Mundkur joins Miami ad school as advisory director
Prabhakar Mundkur joins Miami ad school as advisory director. Prior to this, he was an Advisor and Mentor at Consultant, an advertising services company. With over 42 years of experience in the...
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Combining creativity with a strong media plan this festive
"Creativity is intelligence having fun." – Albert Einstein As the festive season draws near in India, brands are ramping up their efforts to capture the hearts and minds of the nation’s vibrant and...
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FCB Kinnect announces Neha Mishra as Chief Talent Officer
FCB Kinnect has announced the appointment of Neha Mishra as Chief Talent Officer, a role she will also assume for FCB/SIX India. She moves from erstwhile VMLY&R, where she was Chief People Officer...
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Madison Media Plus appoints Mimi Deb as COO
Madison Media, a unit of Madison World, announced the appointment of Mimi Deb as COO of Madison Media Plus, heading Madison Media’s Delhi Branch. She will be reporting to Vikram Sakhuja, Group CEO of...
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VerSe Innovation acquires Valueleaf Group
VerSe Innovation, has announced the acquisition of a majority stake in Valueleaf Group. This move enhances VerSe Innovation’s commitment to enhancing its retargeting capabilities and full-stack...
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