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Mallika Dhawan joins PhonePe as Manager - Brand Marketing
PhonePe has appointed Mallika Dhawan as its Manager of Brand Marketing. Sharing the news on her LinkedIn, Dhawan wrote "Absolutely thrilled to share that I’m joining the PhonePe family as Manager -...
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India becomes Netflix's second-biggest market
Netflix Inc. has reported its second-quarter results for 2023, revealing significant growth in India. The country has become the streaming giant's second-largest market for "paid net subscriber...
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Bad Newz banks on Tauba Tauba and trending reels for its marketing
Actor, producer, writer, lyricist, and director Anand Tiwari's comedy movie 'Bad Newz' hit theaters on July 19, offering a blend of humor and chaos. From the makers of 'Good Newz,' this film features...
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AdSpot: Snickers, Nykaa, Eveready, Zepto, Apple and more
Every day, dozens of ads flood our screens, competing for our attention. Yet, only a select few manage to stand out and truly hit the mark, leaving a lasting impression. These are the ads that...
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AdSpot Olympics edition: VISA, Samsung, JSW, Coca-Cola & more
Amidst a sea of advertisements, only a few truly stand out and grab our attention every week. That's where Social Samosa's AdSpot comes in. As part of Adspot, Social Samosa sifts through all these ads...
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Case Study: How Maaza's Dildaari campaign mixed storytelling & nostalgia to...
Launched in 2022, Maaza's 'Dildaari' campaign has seamlessly integrated themes of sincerity, giving, and happiness into narratives that connect with audiences. Featuring actors Amitabh Bachchan and...
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Dentsu India launches Fresher Accelerator Program to bridge talent gap
Dentsu India has announced the launch of its Fresher Accelerator Program (FAP), an initiative aimed at equipping fresh graduates with the skills and expertise essential for success. This six-month...
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Meta launches its Holiday Marketing Playbook
Meta has released a new holiday marketing guide filled with tips and advice to help brands plan their holiday campaigns effectively. The guidebook emphasises Reels ads and Meta's evolving AI tools. The...
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EssenceMediacom promotes Averill Sequeria to Chief Strategy Officer in India
EssenceMediacom, GroupM’s media agency, announces the promotion of Averill Sequeria to Chief Strategy Officer in India. Sequeria, with more than 20 years’ experience, has most recently overseen the...
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L.S Digital elevates Dipshika Ravi to VP & ECD - LS Creative
LS Digital has announced the elevation of Dipshika Ravi to Vice President & Executive Creative Director – LS Creative. In her elevated role, Ravi will lead the company's creative and social media...
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Google and other tech giants form coalition to self-regulate AI development
Google has formed the Coalition for Secure AI (CoSAI) to advance security measures for AI, expanding on its previously announced Secure AI Framework (SAIF). The group aims to create collaborative,...
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Ad legend Brendan Conan Pereira passes away at 96
Ad legend Brendan Conan Pereira, who co-founded Chaitra Advertising, now known as Leo Burnett, has passed away at the age of 96. Pereira’s journey in the advertising world began in 1945 when he started...
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Templatization: Does the art of standing out mean not standing out?
Advertising in India has evolved much over the decades. It has moved from basic and vanilla messages to complex, multi-channel campaigns. But amidst all this change, what has become a worrying trend is...
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Hero Motocorp bags the platinum A’ Design Award for The Surge S32
Hero MotoCorp has been honoured with the Platinum A’ Design Award in the Vehicle, Mobility and Transportation Design category for its mobility solution - Surge S32. The A' Design Award, being a...
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The creator economy's role in India's GDP
The Indian economy has witnessed a significant transformation over the past few years, driven by rapid digitalization and the rise of the creator economy. This burgeoning sector, encompassing content...
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Google to retain its third-party cookies in Chrome
Google has decided to keep third-party cookies in its Chrome browser, addressing the advertising industry's long-standing concerns. In a blog post today, Google announced that rather than 'deprecating...
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CCI issues 100 antitrust queries to Reliance and Disney over merger
India's antitrust body has posed nearly 100 extensive questions to Reliance Industries and Walt Disney about their $8.5 billion merger of Indian media assets. According to media reports, the...
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Rohan Bhansali on why legacy agencies merging is detrimental for A&M
In the breakout café room of J.P. Morgan, three analysts Rohan Bhansali, Ahmed Aftab Naqvi, and Dushyant Bhatia would often find themselves lost in conversations beyond their financial spreadsheets...
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Truecaller uses witty OOH to warn consumers about phone scams
In today's world, scams are orchestrated by some of the most intelligent, creative, and relentless professional fraudsters. Their calls blend into your everyday lives, often disguising their schemes...
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Ormax Media launches new tool for celebrity image insights
Ormax Media has announced the launch of its new consulting tool Ormax Star Image Pulse. The tool marks the company’s foray into celebrity image consulting. It has been designed to help actors in the...
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