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Access to data has made marketing smarter but also more competitive: Vitasta...
Not often does one meet people who have the hunger for upskilling and educating themselves after having an experience of more than 17 years and spending time in the industry across start-ups and...
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Case Study: How ACKO leveraged humour on social media to emphasise the...
The insurance industry has long been dominated by complex jargon and confusing T&Cs. As a result, when it comes to buying insurance, customers are often dependent on third-party agents whose...
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X is testing a new feature for seamless video playbacks
As part of its expanding video content strategy, X is testing a new feature that allows users to watch X videos continuously without manually swiping to the next clip, as announced via their page....
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Meta extends Reels overlay ads to additional brands
Meta is introducing a new advertising option within Reels, its rapidly growing content format, by offering Reels overlay ads to select advertisers. Reels overlay ads feature a prominent CTA prompt on...
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Collective Artists Network acquires Galleri5
Collective Artists Network launches into the world of AI through the acquisition of Galleri5. This strategic move underscores Collective Artists Network's commitment to scaling the creator and content...
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X (Twitter) led digital ad impressions with a 39% share in Jan-Mar' 24: TAM...
TAM India’s quarterly report provides insights into digital advertising trends during the first quarter of 2024, specifically from January to March. The digital advertising landscape has seen...
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Meta to allow in-depth research on Instagram's effects on teenagers
In a bid to address long-standing accusations regarding the platform’s negative impact on teenagers, Meta is launching a ‘small pilot program' allowing researchers to study Instagram's effects on...
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Media.Monks rebrands; unveils new logo and offerings
Media.Monks has unveiled their newly streamlined and significantly more effective service offerings. Starting today, Media.Monks will reorganise its services into two fully synchronized practices:...
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Panchayat S3, Amar Singh Chamkila, The Boys S4 top the charts in H1 2024:...
Ormax Media has released its ‘Streaming Originals Mid-Year Report’. The report covers the top original shows and films in Hindi, Telugu, Tamil, and International languages, based on viewership,...
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IAA India invites entries for autism awareness campaign
The India Chapter of the International Advertising Association (IAA) has invited submissions for a creative campaign aimed at raising autism awareness. This initiative is part of IAA's mission to...
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IndiGo appoints Ishha Bawa as Lead Strategic Initiative Digital
Ishha Bawa has been appointed as the Lead Strategic Initiative Digital at IndiGo (InterGlobe Aviation Ltd), highlighting her expertise and leadership in driving digital transformation and strategic...
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Drools onboards Palak Tiwari as brand ambassador
Drools has joined hands with Palak Tiwari with the aim of elevating the brand's mission of promoting the importance of nutritious and wholesome food for pets, particularly among the Gen Z demographic....
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Shaurya Tyagi joins JSW as Head of Digital Marketing
JSW has appointed Shaurya Tyagi as the Head of Digital Marketing, according to his LinkedIn update. He previously worked at Reliance Retail as the Head of Digital Marketing and Loyalty (JioMart...
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Instagram expands Notes to Reels and Feed Posts
Instagram has further expanded its Notes messaging feature, enabling users to leave Notes on both Reels and feed posts within the app, making an announcement via its social media page. Post by...
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68% of Indians feel discriminated against at brand touchpoints: Kantar study
Marketing data and analytics business, Kantar launches the Brand Inclusion Index (BII), a global study which reveals that 75% of consumers say that a brand’s diversity and inclusion reputation...
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Dentsu Creative appoints Sonia Sharda as Senior Vice President
Sonia Sharda, previously serving as the Vice President - Business at Denstu Creative has now transitioned to the role of Senior Vice President at the company. Announcing this new chapter in a LinkedIn...
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X's new feature to optimise ads during trending conversations
X has launched "Trend Genius," a new product that uses AI to optimise ads by targeting promotions during trending conversation peaks, as announced via its business page. https://t.co/g5N2PnIoSA —...
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Apple highlights Safari's privacy features against online surveillance in new...
Imagine this: you’re having a casual chat with a friend about planning a vacation to Bali. The next thing you know, your phone starts showing you ads for Bali resorts and tour packages. Creepy, right?...
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Ipsos launches an AI ad testing solution
Ipsos has announced the launch of Creative|Spark AI, an ad evaluation solution to predict human reactions to linear and social videos, delivering actionable insights within minutes. It leverages the...
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We've gone from nobody to being somebody: tgthr’s co-founders on bagging...
Winning at the Cannes Lions International Festival of Creativity is a dream that even the most established agencies and networks often aspire to reach. This year, however, independent agency tgthr,...
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