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Exclusive: Jay Morzaria joins McCann Indonesia as Creative Head
After a short break, Jay Morzaria has joined McCann Indonesia as Creative Head. He officially began his new role in April 2024, a development confirmed by sources to Social Samosa. Prior to joining...
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INNISFREE onboards Wamiqa Gabbi as its first brand ambassador in India
INNISFREE has onboarded actress Wamiqa Gabbi as its first brand ambassador in India. This partnership marks a new chapter in INNISFREE’s journey in the country, amplifying the brand's presence and...
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Havas Group India's CSO Anirban Mozumdar moves on
Anirban Mozumdar, Chief Strategy Officer, Havas has resigned from his position, signalling his departure from the role to pursue new opportunities or challenges. Prior to starting his role at Havas in...
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YouTube to roll out Community Spaces for text-based interactions
YouTube is testing a new feature called Community Spaces, aiming to integrate more social platform elements by enabling channel fans to engage and interact through text posts. The new feature...
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IdeateLabs appoints Ravi Bhaya as Chief Executive Officer
IdeateLabs has announced the appointment of Ravi Bhaya as its new Chief Executive Officer, bringing a wealth of experience and leadership to drive the company's vision and growth. The new appointment...
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What happens when a merger fails?
When companies are in talks for a merger, you can expect to see quite a few shakeups and struggles as they navigate the intricacies. It’s even more so in the case of a failed merger. In 1985, the...
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SwiffyLabs appoints Rahul Dayama as Head of Brand & Communications
Rahul Dayama, who previously led communications for Pincode at PhonePe and the BNPL platform ZestMoney, has now been appointed as the Head of Brand and Communications at SwiffyLabs. Announcing this...
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DViO bags the marketing mandate for Attero
DViO has introduced a new specialty vertical aimed at scaling companies committed to sustainability and net-zero goals. This vertical focuses on industries such as e-mobility, sustainable fashion, and...
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KFC India appoints FCB India as Creative Agency on Record
KFC India has appointed FCB India as its creative agency on record. The agency will lead the brand’s 360-degree creative communication as the brand gears up for its next phase of growth in India. The...
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YouTube Music to roll out a Shazam like AI-conversational tool
YouTube Music is introducing two new methods to enhance song discovery on its platform. On Monday, YouTube revealed that it’s testing an AI-generated conversational radio feature and rolling out a new...
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Celebrity AI: The future of digital marketing and personalised content
Forget IPL ads and red carpets. The next big name in marketing might not even be human. Celebrity AI, powered by cutting-edge artificial intelligence, is poised to revolutionise how brands connect...
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FCB Kinnect elevates Elstan Rebello to EVP – South (Branch Head)
FCB Kinnect has announced the elevation of Elstan Rebello as Executive Vice President - South (Branch Head). Rebello will now lead the South market, overseeing the creative, strategy, media, and...
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Meta launches Meta Verified Subscription for businesses in India
Meta has now introduced Meta Verified subscription plans for businesses on Facebook and Instagram in India. The company introduced Meta Verified for businesses last year beginning with a small test to...
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OMEGA's ad for Olympics 2024 reimagines Paris as an athletic playground
OMEGA has launched its global advertising campaign for the 2024 Paris Olympics, featuring a partnership with the French rapper SDM. At the heart of the campaign lies a collaboration with SDM, who has...
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WhatsApp to roll out a 'favourites' tab to simplify user communication
WhatsApp has introduced a new feature called the 'Favourites' tab, aimed at simplifying communication with your important contacts. As shown in the example above, you can now create a special list for...
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Instagram users can now add multiple audio tracks to Reels
Instagram has introduced a new feature allowing users to add multiple music tracks to their Reels, enabling varied soundtrack elements within a single clip. According to the feature, users can now...
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Leo Burnett India appoints Aditya Mehendale as ECD
Aditya Mehendale, who previously led Schbang as the National Creative Director at Schbang, has now been appointed as the Executive Creative Director at Leo Burnett India. Announcing this new chapter...
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Threads' 'Use Media' feature could simplify crediting creators
Meta is addressing content theft on Threads by testing a new feature that facilitates seamless media resharing while ensuring proper credit to the original poster. As demonstrated by app researcher...
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How far has AI come in the A&M space?
At the beginning of 2023, 33,000+ tech leaders signed an open letter petitioning to pause all AI experiments for six months. Back then, AI posed a threat to many industry leaders, but today, it has...
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WPP appoints Brian Lesser as the Global CEO of GroupM
WPP has announced the appointment of Brian Lesser as the new Global CEO of GroupM, succeeding Christian Juhl, who is stepping down after five years in the role. Lesser who first joined WPP with the...
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