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Viacom 18's #DumLagaKeHaisha campaign unites the Indian spirit through Olympics
Originating around 3,000 years ago in Ancient Greece's Peloponnese region, the Olympic Games are set to make a grand return to Paris this year for their 33rd edition, drawing nearly 10,000 athletes....
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Optimum nutrition’s latest campaign emphasises nutrition featuring PV Sindhu
Optimum Nutrition has announced a partnership with double Olympic medallist PV Sindhu while unveiling a new campaign. As part of the association, Sindhu spearheads Optimum Nutrition's 2024 campaign...
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AdSpot: Canva, Nykaa, JioCinema, Zomato and more
In today's busy advertising world, new ads and campaigns flood the industry daily, each striving to capture attention with creativity and impact. Social Samosa's Ad Spot stands out by curating the...
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How do digital marketing agencies overcome startup hurdles?
Amidst the fierce competition, growing a startup is like running an uphill marathon with unpredictable obstacles ready to challenge the business journey at every step. Building a market-ready product...
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The intersection of public relations and content marketing
In the modern-day plot of marketing, social media may be the hero, but PR is the heroine, and content marketing is the emotion that ties them all together. Gone are the times when we could dissociate...
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BCCL elevates Partha Sinha as President and Chief Brand Officer
Partha Sinha who was earlier the President - Response has taken over the role of Chief Brand Officer (CBO) at Bennett, Coleman & Co. Ltd. (The Times of India). As President – Response, Sinha...
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The Times of India appoints Gaurav Mashruwala as President – Times Experiences
Bennett, Coleman & Co. Ltd. (The Times of India) has appointed Gaurav Mashruwala as President – Times Experiences, the company’s new experiential marketing vertical. As President – Times...
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Best Social Media Brands: SAMMIE 2024 Jury Chair
Social Samosa presents the sixth edition of the Best Social Media Brands Awards, SAMMIE 2024. At its heart, SAMMIE celebrates the success of Human Brands that have driven the growth of the social...
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LS Digital expands globally with Melbourne office
LS Digital has announced its expansion into the Australian market with the opening of its new office in Melbourne. Moving further, with its expansion into Australia, LS Digital aims to empower local...
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Madison Media alpha appointed Pilgrim India's Media AOR
Madison Media Alpha has been appointed as the Media Agency of Record for Pilgrim. The agency will be handling the entire media mandate for the brand. Established in 2019 by IITians Anurag Kedia and...
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X eyes legal action over Ad spend withholding
X owner Elon Musk is planning to pursue legal action to combat what he perceives as an effort to restrict free speech on the platform. Musk's tweet read, 'Having seen the evidence unearthed today by...
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Biscuits lead ad space with 14% share during the ICC Men's T20 WC: Report
The latest advertising update from TAM Sports focuses on the ICC T20 Men's World Cup 2024, comparing it with the ICC T20 Men's World Cup 2022. The report covers all 55 matches of the ICC T20 WC 2024...
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First Half of 2024 in Advertising outshines 2023, fueling optimism for H2
The first half of 2024 (H1 FY24) has been eventful for the Advertising industry. The Fast Moving Consumer Goods (FMCG) sector, known for being the biggest spender in the industry, found itself under...
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Pinterest unveils AI-powered background generator for product images
Pinterest is working on its own AI text-to-image generation technology, but with a twist compared to other applications. According to the Pinterest Engineering team, their ‘Canvas’ model is designed...
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Symphony Limited elevates Anuj Arora as Global CMO
Anuj Arora, previously serving as the Chief Marketing Officer at Symphony Limited, has now transitioned to the role of Global Chief Marketing Officer and Business Lead at the company. Announcing this...
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DigiStreet bags digital mandates for Jagat Pharma & Dr Basu Eye Hospital
DigiStreet Media has been awarded the digital mandate following a multi-agency pitch for Jagat Pharma. The mandate also includes Dr Basu Eye Hospital. This collaboration aims to enhance brand...
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Interactive Avenues wins social media mandate for RPPL
Interactive Avenues has bagged the social media mandate of Racing Promotions Pvt. Ltd. (RPPL), a Formula racing and motorsports management enterprise. The agency will be responsible for elevating the...
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X hits new peak in user engagement
Over the weekend, X experienced significant activity following an attempted assassination targeting former President Donald Trump, sparking extensive discussions within the platform. Today, X's owner...
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Adbuffs and Nitro Commerce partner up to boost marketing ROI for D2C brands
Adbuffs has announced its partnership with Nitro Commerce to enhance marketing return on investment (ROI) for direct-to-consumer (D2C) brands. This collaboration aims to leverage the strengths of both...
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Instagram's full-screen carousels not eligible for boosting
Brands looking to leverage Instagram's new variable image size carousels might face a setback, as carousels with full-screen size images can't be boosted, Social Media Today has reported. Instagram...
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