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ALFA Hockey's new campaign unites hockey enthusiasts ahead of Paris Olympics
ALFA Hockey has announced the launch of its new campaign, #BankeDikhaAlpha, aiming to inspire and engage the hockey community. Moreover, the campaign is designed to generate nationwide support and...
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Karan Kumar joins BPTP as CMO
Karan Kumar has joined BPTP as its Chief Marketing Officer. After a nearly two-year stint in healthcare at Art Fertility, where he was responsible for marketing and growth for the Middle East and India...
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Pallavi Patil rejoins Madison Media as VP - Insights & Strategy
Madison Media, a unit of Madison World, has announced the return of Pallavi Patil as Vice President – Insights & Strategy. In her new role, Pallavi will report to Vikram Sakhuja, Group CEO of...
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Budget 2024-25: What does it hold for start-ups, AI, e-commerce, and...
On Tuesday, Finance Minister Nirmala Sitharaman presented the Union Budget 2024-25 before the parliament. Policymakers prioritised nine key areas to establish a comprehensive growth plan through...
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Meta's ad-free subscription faces scrutiny for misleading practices
Meta's ad-free subscription service in Europe is encountering a regulatory challenge, as the Consumer Protection Cooperation Network (CPC) has issued a notice requiring the company to explain and...
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Meta introduces automated offer detection for ad campaigns
Meta has introduced a new feature to integrate offers into ads through an enhanced URL ingestion process. This update allows the system to detect existing offers on your site when you enter a URL for...
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How far has esports come in India?
When video gaming first took its hold in India, it was largely seen as a casual hobby, primarily enjoyed at home or in gaming cafes. Popular PC games like Counter-Strike, Age of Empires, FIFA, and...
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FCB Group India elevates Kartikeya Tiwari as Creative Digital Partner
FCB has announced the appointment of Kartikeya Tiwari as Creative Digital Partner, FCB Group India. In his new role, Tiwari will help shape the digital capabilities, product and talent across the...
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GOZOOP Group elevates Iyer Premkumar as COO of GOZOOP HAWK
GOZOOP Group, a global independent integrated marketing group announces the elevation of Iyer Premkumar to Chief Operating Officer (COO) at GOZOOP HAWK, effective July 1, 2024. In his new role, Iyer...
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Hindustan Unilever sees 1.5% rise in Q1 net profit, ad spends increase by 11%
Hindustan Unilever (HUL) released its financial results for the quarter ending June 30, 2024. The company reported a 1.5% year-on-year increase in Q1 FY25 net profit, reaching Rs 2,538 crore. Total...
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Ad Club Inspiration Room brings the Cannes Lions experience to Bangalore
The Ad Club Bangalore hosted the fourth edition of its Inspiration Room series on Thursday, July 18th, featuring award-winning creative leader Joji Jacob. This edition of the Inspiration Room drew an...
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Colgate-Palmolive selects WPP as Amazon agency of record in Europe
Colgate-Palmolive has selected WPP as its Amazon agency of record in its key markets in Europe, consolidating Amazon media activities with a single company. WPP will support Colgate-Palmolive’s oral...
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Alphabet’s ad revenue in Q2 sees 11% increase
Alphabet, Google's parent company, announced its second-quarter results for 2024. The company reported an increase in ad revenue, with sales rising 11% to reach $64.6 billion, up from $58.1 billion in...
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Advertisers relieved as Google retains cookie phase-out, but what about...
After years of speculation and several deadline shifts, Google has opted to retain third-party cookies in its Chrome browser. Initially, the tech giant planned to phase out third-party cookies by late...
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SAMMIE 2024: The Marketing Pulse Summit agenda
Social Samosa is here with the sixth edition of Best Social Media Brands Awards, SAMMIE 2024, in what has been a very dynamic field—digital marketing. The event heralds brands that have managed to...
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Brand creatives share their own take on the Union Budget 2024
The Union Budget is India's key financial document, highlighting the government's plans for spending and revenue in the coming year. Every year, the budget brings a mix of excitement and anxiety to...
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75% urban Indians felt the display of nationalism as excessive during the...
The Ipsos Global Advisor Survey in 33 Countries based on the Paris Olympic Games 2024, being held from July 26th to August 11th, 2024, displays polarized views among Indians for those interested (53%)...
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Meta to expand access to its AI assistant across devices and languages
Meta is set to expand access to its AI assistant, available in its apps and devices, while also introducing features to assist users with answers, ideas, and inspiration. As part of the new update,...
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How can micro-influencers boost loyalty programs for brands?
The influencer marketing industry has seen a significant growth over the past few years. Within it, a niche category - micro-influencers, has received considerable attention and support from marketers....
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Reddit launches a sports partnership program to boost user engagement
Reddit has unveiled a new sports partnership program, collaborating with major sports organizations such as the NFL, NBA, MLB, and PGA, to launch new in-app activations. Moreover, the new program will...
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