Clik here to view.
BMC to unveil draft guidelines to regulate hoardings today
The Brihanmumbai Municipal Corporation (BMC) is set to unveil a draft policy today, July 5, aimed at regulating and organizing out-of-home (OOH) media in Mumbai. This follows the tragic Ghatkopar...
View ArticleClik here to view.
Team India’s victory parade spawns a string of brand creatives
After scripting a historic triumph in Barbados, team India returned home in style on Thursday. The men in blue first landed in Delhi and met PM Narendra Modi for morning breakfast. They boarded a...
View ArticleClik here to view.
IPLIX Media launches a new vertical for micro & nano influencers
With a long-term vision of bridging the gap in the creator economy, creator management firm, IPLIX Media, co-founded by Neel Gogia and Jag Chima has announced a fresh vertical IPLIX Creator...
View ArticleClik here to view.
AdSpot: Swiggy Instamart, IKEA, Thai Health Promotion Foundation, Google and...
Every week with countless new advertisements hitting the media scene, each vying for attention, Social Samosa's AdSpot handpicks some of the most standout ads. From heart-touching narratives to those...
View ArticleClik here to view.
Media.Monks India appoints Atif Rahman as Head of Client Relationships
Media.Monks India continues to fortify its leadership team with the appointment of Atif Rahman as Head of Client Relationships, completing a strategic effort to grow brands across India through...
View ArticleClik here to view.
Beyond fineprint: A need for clear food labels
Food advertisements play a pivotal role in influencing consumer choices, but the claims they make must be scrutinised for accuracy and transparency. Claims in food ads can range from nutritional...
View ArticleClik here to view.
82°E's CMO Keerthana Ramakrishnan moves on
Keerthana Ramakrishnan has moved on from her role as Chief Marketing Officer at 82°E, signalling her departure from the role to pursue new opportunities or challenges. Announcing her departure in a...
View ArticleClik here to view.
ICC Men’s T20 World Cup garnered 55.9mn mentions, 461mn engagements: Report
Driven by outstanding player performances, new records, epic turnarounds, and nail-biting moments, the ICC Men’s Cricket T20 World Cup garnered unprecedented social media chatter. Interactive Avenues,...
View ArticleClik here to view.
Abhijat Bharadwaj appointed as CCO at Dentsu Creative Isobar
In a strategic move to elevate its creative vision, Dentsu Creative India has appointed Abhijat Bharadwaj as the Chief Creative Officer (CCO) of Dentsu Creative Isobar. Bharadwaj's appointment...
View ArticleClik here to view.
YouTube's new eraser tool removes copyrighted music without affecting other...
On July 4, YouTube released a new eraser tool that lets creators remove copyrighted music from their videos without impacting other audio like dialogue or sound effects. Neal Mohan, CEO of YouTube...
View ArticleClik here to view.
Fibe onboards Vikrant Massey as its new brand ambassador
Fibe, an Indian Fintech brand, has roped in Bollywood actor Vikrant Massey as its brand ambassador. Massey, known for his movie, ‘12th Fail’, will be a part of the brand’s marketing campaigns to...
View ArticleClik here to view.
How can the advertising industry keep the he‘art’ alive in AI campaigns?
It is said that technology can be both a friend and a foe. This can clearly be seen in the last year as Artificial Intelligence (AI) gained prominence across texts, images, videos, audio and more. So...
View ArticleClik here to view.
Toaster secures retainer mandate for Subway India
Toaster, an independent creative agency, has secured a retainer contract with Subway India, becoming its primary advertising agency for a set period. This partnership marks a milestone for both...
View ArticleClik here to view.
X to expand Grok AI Chatbot's capabilities across platform
X is ramping up efforts to leverage its Grok chatbot across various fronts, aiming to enhance its AI capabilities. After expanding Grok’s availability to all paying users within the app and...
View ArticleClik here to view.
Durex's latest campaign fosters safe spaces for gender identity conversations
VML has conceptualized a campaign, 'Rainbow Classrooms', for Durex, aiming to create a safe space for students in India to express their feelings and address gender identity issues often overlooked...
View ArticleClik here to view.
FSSAI mandates packaged foods to feature bold & large-print labels for salt,...
The Food Safety and Standards Authority of India (FSSAI) has approved changes to nutritional information labelling on packaged food items, as reported by PTI. According to an official statement, FSSAI...
View ArticleClik here to view.
boAt onboards Jasleen Royal as its brand ambassador
boAt has announced the onboarding of Jasleen Kaur Royal as its newest brand ambassador. As the new brand ambassador, Royal will embody the brand's ethos of youthful energy, innovation, and passion for...
View ArticleClik here to view.
40% of Gen Z spend over 5 hours a day consuming content: Report
Mavericks has announced the launch of its latest research report, titled 'The Attention Game', a comprehensive study that equips Chief Marketing Officers (CMOs), Corporate Communications Leaders, and...
View ArticleClik here to view.
Havas Media Network India wins integrated media mandate of Muthoot FinCorp
Muthoot FinCorp has appointed Havas Media Network India to manage its integrated media mandate. Havas Media's Bengaluru operations will drive the media duties of the brand across OOH, digital...
View ArticleClik here to view.
53% of consumers distrust influencer content: Survey
A recent iCubesWire survey found that 53% of consumers do not trust influencer content at all. This revelation highlights the growing scepticism towards influencers and their recommendations. The...
View Article